The document provides tips for using social media to fuel a successful job search. It discusses using platforms like Twitter, LinkedIn and Facebook to build your social resume, network with professionals in your industry, and engage with potential employers. Specific advice includes highlighting volunteer work and professional memberships, maintaining a professional online presence, requesting recommendations, and following companies you want to work for on their social media pages. The document also lists apps that can help optimize your social media job search experience.

1. •
Sharpen your social skills:
Fuel a successful job search online
Presented by Jennifer Brabson, Digital Marketing Manager at Adecco Staffing
and Dorine Sinigaglia, Account Executive at Adecco Staffing
Thursday, May 30, 2:00pm EDT

2. •
About us
Adecco provides free temporary, contract and direct-hire staffing services
to job seekers. To help you realize your goals, we offer career counseling,
resume enhancement, interview preparation, skills training and advice about
local job markets and workplace trends, as well as one of the most
comprehensive benefits programs in the industry.
Please visit us at adeccousa.com to learn more.
Have a question?
Ask us on Twitter using hashtag #AskAdecco
2

3. •
About our presenter
3
Jennifer Brabson
Digital Marketing Manager at Adecco
• More than 8 years experience in social media,
digital and traditional marketing
• B.S. International Relations from
Agnes Scott College
• Find Jennifer on Twitter at @jenniferbrabson

4. •
About our presenter
4
Dorine Sinigaglia
Account Executive at Adecco
• 7 years experience in business development,
client relations, account management & sales
• 3 years experience in and full-cycle recruitment,
consumer product marketing, social media,
PR & brand management
• B.A. Psychology & Social Behavior from
University of California, Irvine

5. •
5
The potential
employer’s persepective

6. •
The social resume
6
• A social resume is your cumulative online presence
• A paper resume = what you’ve accomplished; a social resume = who you are (make sure you shine!)
• Did you know?

7. •
Speak out and stand out
7
• High level of engagement with companies relevant to your industry
• Network & connect with hiring managers and decision makers on Twitter
-

8. •
Maintaining your online presence
8
• Social media can boost or hurt your chances for a new job
-

9. •
Creating a social presence that recruiters want to see
9
A 2012 Jobvite survey reveals what recruiters want (and don’t want)
to see in your social resume:
• 80% report they DO want to see memberships in professional organizations
• 66% DO want to see mentions of volunteerism
• 61% say profanity is a major DON’T in social presence
• 54% say poor grammar and spelling mistakes are a major DON’T
• 47% say that mentions of alcohol consumption are not appropriate

10. •
Are they really looking?
10
Consider these numbers from Reppler.com:
• 91% of hiring agents use social networks to screen prospective employees
• 76% of these agents (69% overall) check Facebook as part of their search
• 42.8% of employees will check your Facebook after reviewing an application
• 69% of HR officers have rejected job applications based on social media reviews
• 68% have hired a candidate based on their social media presence

11. •
11
Striking a balance
between your personal
and professional
presence

12. •
If it’s on the web, it’s public!
of hiring managers and recruiters reported reviewing
social media information about job seekers before
making a decision to interview them.
12
92%
of those hiring managers rejected candidates based
on information they discovered during that search.70%
Who you hang out with, the associations you keep,
and the companies you’ve worked for may affect whether
or not you get the job.

13. •
In social media you can’t be heard with only one voice, but you also can’t
dominate every platform. Pick a few outlets and be successful at those.
Depending on your field and the industry you are in the most successful people
tend to stick with :
13
Play in more than one sandbox

14. •
Building credibility
Through [social media] you can learn from your peers
in whatever discipline you’re in, or use it as a platform
to share content so you can build awareness of you
as a professional, and ultimately position yourself as
a thought leader in a particular expertise.
– Lars Schmidt, NPR’s Senior Director of Talent Acquisition and Innovation
14

15. •
Engaging with an influencer is important,
BEING an influencer is even more important.
• Be unique
• Be a great blogger
• Converse with the influencers
• Share relevant information from other influencers
• Share your own content
15
You’re awesome and can add value

16. •
16
Twitter, LinkedIn,
Facebook networking
tips and apps

17. •
Using Twitter for your job search
I don’t care what you had for lunch!
• Throw the misconceptions of Twitter out the window
• Twitter is an open network, making it easy to connect with hiring managers
and showcase your skills, talent, personality and style
• Developing a professional rapport with a recruiter is easier on Twitter than
in real-life
• It’s easier and more convenient for a recruiter to reply to your tweet rather than
pick up a phone
• Twitter facilitates conversations and responses quicker and easier
17

18. •
First impression is everything
18
Think of Twitter as a jumping off point to your more detailed online profiles
• Make sure you have a great online description and photo
• Make sure you are professional but also interesting, its ok to show
your personality
• Use keywords in your description
• Link back to your LinkedIn profile, your personal/professional blog, or your personal
website.
• Build lists – People that inspire you, for your industry, things that interest you

19. •
Build a solid network
19
Think of top 10 influencers in your industry.
Search for them on Twitter and follow their profiles.

20. •
You’ve built it, but will they come?
Nurturing relationships and finding out where your networks
hang out is just as important on Twitter as in real life.
Yes, actually network:
Easy method – Join twitter chats like #u30Pro, #hrChat, #tchat, #askAdecco
Hard method – You’ll have to step outside of your comfort zone
Start a conversation with someone, a company or an organization you wouldn’t
normally have the chance to talk to.
20

21. •
LinkedIn
• LinkedIn is the world's largest professional network, with 200 million
members in 200 countries and territories around the globe
• Top site that employers use for initially finding candidates, followed
by Facebook and Twitter
• 48% of employers have used LinkedIn to screen candidates during
the hiring process
21
Sources: LinkedIn, Reppler, Bullhorn

22. •
Consider it your online resume
Be sure that your LinkedIn profile is complete and detailed
• Don't forget to make your profile public – customizing your URL will
give you a link that's easy to share. If your name is available use it.
• Create a killer summary – the more robust your profile the more you’ll
get noticed. Keywords are key here!
• Remember to write for the web when updating your status, sharing
content and updating your summary – use short blocks of copy, not long,
lengthy paragraphs.
• Add skills you know you excel at, even if it’s not in your current job description
22

23. •
Networking the social media way
23
Secret tip: When job searching turn off activity broadcasts
• Request recommendations and endorsements and be sure to return the favor
• Follow companies that you are interested in and participate in posted
discussions
• Join groups related to your job or your goals
• Keep track of who views your profile and connect with them

24. •
Companies are looking for you
• 80 percent of employers use social media to find candidates, which means
they’re looking for you
• Search for companies you want to work at and like their Facebook Fan pages
• Once your “Like” is registered, you receive news about the company directly
in your news stream – this makes engagement really easy
• Many companies now have “Work for Us” tabs and applications you can like
where you can search for jobs
• Targeted ads for jobs will reach you easier if you like more pages and interests
24

25. •
Grow your network
If you’ve decided to set up your profile to grow your network outside of your
personal circles:
• Become involved in Interest Groups
• “Like” specialty conference and event pages
• Subscribe and talk to people with similar professional interests or those
that can help you in your search like a career coach or a recruiter
25

26. •
Open Graph – A game changer
26
Facebook describes Open Graph like this:
• The Open Graph lets apps tell stories on Facebook.
• People use stories to share the things they're doing, the people they're doing
them with and the places where they happen. Open Graph lets you integrate
apps deeply into the Facebook experience, which increases engagement,
distribution and growth.
What does it actually mean?
• It means that your profile, what you like, what you listen to, who your friends
are, who games you play are all now easily accessible through any search,
if you’ve allowed an app access to your profile.
• It also means that your job search on Facebook has gotten
a whole lot easier!

27. •
Facebook & Twitter apps that get the job done
27
Highlight
Social Jobs app
In The Door
TweetMyJobs
TweetScan.com
TwitJobSearch.com

28. •
Stay connected with LinkedIn Aapps
28
Cardmunch (iPhone; free)
LinkedIn Mobile (m.linkedin.com)
Alumni tool
LinkedIn Today
Apps to get a leg up in the never-ending race.

29. •
29
Question + Answer

30. •
30
Thank you.
Visit us on Facebook:
facebook.com/adecco