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Sharpen your social skills:
Fuel a successful job search online
Presented by Jennifer Brabson, Digital Marketing Manager...
•
About us
Adecco provides free temporary, contract and direct-hire staffing services
to job seekers. To help you realize ...
•
About our presenter
3
Jennifer Brabson
Digital Marketing Manager at Adecco
• More than 8 years experience in social medi...
•
About our presenter
4
Dorine Sinigaglia
Account Executive at Adecco
• 7 years experience in business development,
client...
•
5
The potential
employer’s persepective
•
The social resume
6
• A social resume is your cumulative online presence
• A paper resume = what you’ve accomplished; a ...
•
Speak out and stand out
7
• High level of engagement with companies relevant to your industry
• Network & connect with h...
•
Maintaining your online presence
8
• Social media can boost or hurt your chances for a new job
-
•
Creating a social presence that recruiters want to see
9
A 2012 Jobvite survey reveals what recruiters want (and don’t w...
•
Are they really looking?
10
Consider these numbers from Reppler.com:
• 91% of hiring agents use social networks to scree...
•
11
Striking a balance
between your personal
and professional
presence
•
If it’s on the web, it’s public!
of hiring managers and recruiters reported reviewing
social media information about job...
•
In social media you can’t be heard with only one voice, but you also can’t
dominate every platform. Pick a few outlets a...
•
Building credibility
Through [social media] you can learn from your peers
in whatever discipline you’re in, or use it as...
•
Engaging with an influencer is important,
BEING an influencer is even more important.
• Be unique
• Be a great blogger
•...
•
16
Twitter, LinkedIn,
Facebook networking
tips and apps
•
Using Twitter for your job search
I don’t care what you had for lunch!
• Throw the misconceptions of Twitter out the win...
•
First impression is everything
18
Think of Twitter as a jumping off point to your more detailed online profiles
• Make s...
•
Build a solid network
19
Think of top 10 influencers in your industry.
Search for them on Twitter and follow their profi...
•
You’ve built it, but will they come?
Nurturing relationships and finding out where your networks
hang out is just as imp...
•
LinkedIn
• LinkedIn is the world's largest professional network, with 200 million
members in 200 countries and territori...
•
Consider it your online resume
Be sure that your LinkedIn profile is complete and detailed
• Don't forget to make your p...
•
Networking the social media way
23
Secret tip: When job searching turn off activity broadcasts
• Request recommendations...
•
Companies are looking for you
• 80 percent of employers use social media to find candidates, which means
they’re looking...
•
Grow your network
If you’ve decided to set up your profile to grow your network outside of your
personal circles:
• Beco...
•
Open Graph – A game changer
26
Facebook describes Open Graph like this:
• The Open Graph lets apps tell stories on Faceb...
•
Facebook & Twitter apps that get the job done
27
Highlight
Social Jobs app
In The Door
TweetMyJobs
TweetScan.com
TwitJob...
•
Stay connected with LinkedIn Aapps
28
Cardmunch (iPhone; free)
LinkedIn Mobile (m.linkedin.com)
Alumni tool
LinkedIn Tod...
•
29
Question + Answer
•
30
Thank you.
Visit us on Facebook:
facebook.com/adecco
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Sharpen your social media skills: Fuel a successful job search online

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Fuel Your Job Search with Twitter, LinkedIn & Facebook

Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.

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  • NOTE TO DESIGN: Picture will be supplied by Friday afternoon.
  • NOTE TO DESIGN: Picture will be supplied by Friday afternoon.
  • The Social resume – Why You Need One & How to Build One A social resume is your cumulative online presence A paper resume = what you’ve accomplished; a social resume = who you are (make sure you shine!) Did you know? 1 in 6 job seekers credit social media with landing their current job 92% of employers reported using social media for recruiting 89% of recruiters have hired through Linkedin What should your social resume do? Creative social resume techniques Is your social resume working? (details taken from this infographic: http://www.thedailymuse.com/job-search/why-you-need-a-social-resume-and-how-to-build-one/)
  • Speak out & stand out High level of engagement with companies relevant to your industry Network & connect with hiring managers and decision makers on Twitter - Follow and engage with the people you want to work with or for If someone has their contact info on LinkedIn, then it’s okay to contact them Create relationships with people before asking them for favors When you follow up, use an interesting subject line. Be creative Don’t just use a boilerplate thank you note – Mention something relevant you discussed with them
  • Maintaining your online presence Social media can boost or hurt your chances for a new job - Every impression counts Consistency is the most important thing about people’s online presence Check for grammar and correct spelling in every post - Something as simple as a typo can make recruiters worry about your attention to detail Complete your LinkedIn profile and always keep it current, even if you aren’t looking for a job If you wouldn’t say it during the interview, don’t put it on social media! Engagement takes time. Be persistent and don’t give up.
  • Maintaining your online presence Social media can boost or hurt your chances for a new job - Every impression counts Consistency is the most important thing about people’s online presence Check for grammar and correct spelling in every post - Something as simple as a typo can make recruiters worry about your attention to detail Complete your LinkedIn profile and always keep it current, even if you aren’t looking for a job If you wouldn’t say it during the interview, don’t put it on social media! Engagement takes time. Be persistent and don’t give up.
  • Maintaining your online presence Social media can boost or hurt your chances for a new job - Every impression counts Consistency is the most important thing about people’s online presence Check for grammar and correct spelling in every post - Something as simple as a typo can make recruiters worry about your attention to detail Complete your LinkedIn profile and always keep it current, even if you aren’t looking for a job If you wouldn’t say it during the interview, don’t put it on social media! Engagement takes time. Be persistent and don’t give up.
  • Get control of your image. Create a symbiotic relationship between your business you and your personal you.
  • Play in more than one sandbox Your social profiles should reflect who you are and not hide your personality When you’re looking for a job or simply positioning yourself for career growth, its important to have an online presence. In social media you can ’t be heard with only one voice, but you also can’t dominate every platform. Pick a few outlets and be successful at those. Depending on your field and the industry you are in the most successful people tend to stick with : LI Logo | FB Logo | Twitter Logo Other sites like pinterest are good for professionals in a visual field like graphic design , or quora for anyone in publishing or content creation.
  • Building Credibility When you have something to say and something to teach others, you become noticed by the likes of hiring managers and recruiters. You ’ve now stepped beyond “just another candidate” to “this person REALLY knows their stuff”
  • Engaging with an influencer is important, BEING an influencer is even more important. Be unique Be a great blogger Converse with the influencers Share information Share your own content Know your audience There is very low threshold from one social media platform to another. The people you connect with on Twitter, Linkedin and Facebook may not have the same interests, seek to offer information that each will appreciate.
  • Twitter – WHY?
  • Refer to other webinars and resources on same subject (examples of each)
  • Do an advanced search for topics that interest you, perhaps including the location of the Twitter account. For example, ‘wine’ near ‘Adelaide’ , or ‘football’ near ‘Melbourne’,  or ‘science’ in ‘Australia’. Look at one of your favourite tweeters: who do they talk to most? Look at one of your favourite Twitter accounts: who also follows them? Look at your favourite hashtags: who is contributing the most? If you’re in business, look at a competitor’s following and conversations: who could you follow? Look at Twitter Lists: are there lists you could follow, as a whole, or individual list members you could follow?
  • (define twitter chats – refer to document on twitter for chats) – show screen shot of #U30Pro chat
  • Be sure that your LinkedIn profile is complete and detailed Don't forget to make your profile public - customizing your URL will give you a link that's easy to share. If your name is available use it Create a killer summary- the more robust your profile the more you’ll get noticed. Keywords are key here! Remember to write for the web when updating your status, sharing content and updating your summary – use short blocks of copy, not long, lengthy paragraphs Add as many skills that you know you have done in the skills and expertise section
  • “ When it comes to how many LinkedIn connections you should have, the magic number is 50”, says LinkedIn Connection Director Nicole Williams, “reaching 50 helps you take better advantage of extended relationships, which are second- or third-degree connections” Secret Tip -If you're beginning a new job search and don't want your current employer to see the changes you're making to your profile, you need to turn off activity broadcasts. This will prevent your connections from knowing when you change your profile, make recommendations or follow companies. To turn off activity broadcasts, navigate to your Settings page and click the Profile tab. Under Privacy Controls click "Turn on/off your activity broadcasts," uncheck the box and click Save.
  • After you’ve made sure you have your facebook profile set up in a way you are happy with (knowing that what you post and they way you are perceived is conducive to finding a job start you can start your search) Can you really get a job with Facebook? Well, let’s just say it’s not going to overtake Linkedin anytime soon on that front. But if you spend time on there anyway, why not turn it into something productive. Add it to you social media job searching strategy along with LinkedIn, Twitter and any other platform you use. Another weapon in your job hunting arsenal is not going to hurt.
  • After you’ve made sure you have your facebook profile set up in a way you are happy with (knowing that what you post and they way you are perceived is conducive to finding a job start you can start your search) Can you really get a job with Facebook? Well, let’s just say it’s not going to overtake Linkedin anytime soon on that front. But if you spend time on there anyway, why not turn it into something productive. Add it to you social media job searching strategy along with LinkedIn, Twitter and any other platform you use. Another weapon in your job hunting arsenal is not going to hurt.
  • Facebook’s Social Jobs app gives its users the ability to search through more than a million jobs. Highlight is a fun, simple way to learn more about the people around you. Use it to find others in your field or industry. Adecco Jobs Search App – search all jobs in the Adecco USA network right from facebook. In The Door - This Facebook tool allows you to see jobs for which you already have an "in" via the social networking site. It’s all about REFERRALS TweetMyJobs - brings recruiters, hiring managers and job seekers together on Twitter. TwitJobSearch.com –job search engine on twitter focused on getting the right job seeker to the right job vacancy in as few steps as possible TweetScan.com - set up keyword searches for your job search and receive an email when those keywords are mentioned on twitter
  • NEW Redsigned Tool - At the top of your Alumni page you'll see a handful of subheads, such as "Where they live," "Where they work," and "What they do." Or, if you're job hunting and know you want to work for Google, for example, use the Alumni tool to find graduates of your school and with your major who work there now. LinkedIn Mobile (m.linkedin.com) - view profiles, invite new connections, and access to LinkedIn Answers from your phone. Cardmunch (iPhone; free) – whenever you meet someone face-to-face, take a picture of their business card within minutes they become connections Alumni tool - helps you find contacts from college and gives you insights into the companies they work for, the fields they work in and where they live. LinkedIn Today - a social news service that aggregates the top headlines and stories related to your industry and based on what your connections share.
  • Transcript of "Sharpen your social media skills: Fuel a successful job search online"

    1. 1. • Sharpen your social skills: Fuel a successful job search online Presented by Jennifer Brabson, Digital Marketing Manager at Adecco Staffing and Dorine Sinigaglia, Account Executive at Adecco Staffing Thursday, May 30, 2:00pm EDT
    2. 2. • About us Adecco provides free temporary, contract and direct-hire staffing services to job seekers. To help you realize your goals, we offer career counseling, resume enhancement, interview preparation, skills training and advice about local job markets and workplace trends, as well as one of the most comprehensive benefits programs in the industry. Please visit us at adeccousa.com to learn more. Have a question? Ask us on Twitter using hashtag #AskAdecco 2
    3. 3. • About our presenter 3 Jennifer Brabson Digital Marketing Manager at Adecco • More than 8 years experience in social media, digital and traditional marketing • B.S. International Relations from Agnes Scott College • Find Jennifer on Twitter at @jenniferbrabson
    4. 4. • About our presenter 4 Dorine Sinigaglia Account Executive at Adecco • 7 years experience in business development, client relations, account management & sales • 3 years experience in and full-cycle recruitment, consumer product marketing, social media, PR & brand management • B.A. Psychology & Social Behavior from University of California, Irvine
    5. 5. • 5 The potential employer’s persepective
    6. 6. • The social resume 6 • A social resume is your cumulative online presence • A paper resume = what you’ve accomplished; a social resume = who you are (make sure you shine!) • Did you know?
    7. 7. • Speak out and stand out 7 • High level of engagement with companies relevant to your industry • Network & connect with hiring managers and decision makers on Twitter -
    8. 8. • Maintaining your online presence 8 • Social media can boost or hurt your chances for a new job -
    9. 9. • Creating a social presence that recruiters want to see 9 A 2012 Jobvite survey reveals what recruiters want (and don’t want) to see in your social resume: • 80% report they DO want to see memberships in professional organizations • 66% DO want to see mentions of volunteerism • 61% say profanity is a major DON’T in social presence • 54% say poor grammar and spelling mistakes are a major DON’T • 47% say that mentions of alcohol consumption are not appropriate
    10. 10. • Are they really looking? 10 Consider these numbers from Reppler.com: • 91% of hiring agents use social networks to screen prospective employees • 76% of these agents (69% overall) check Facebook as part of their search • 42.8% of employees will check your Facebook after reviewing an application • 69% of HR officers have rejected job applications based on social media reviews • 68% have hired a candidate based on their social media presence
    11. 11. • 11 Striking a balance between your personal and professional presence
    12. 12. • If it’s on the web, it’s public! of hiring managers and recruiters reported reviewing social media information about job seekers before making a decision to interview them. 12 92% of those hiring managers rejected candidates based on information they discovered during that search.70% Who you hang out with, the associations you keep, and the companies you’ve worked for may affect whether or not you get the job.
    13. 13. • In social media you can’t be heard with only one voice, but you also can’t dominate every platform. Pick a few outlets and be successful at those. Depending on your field and the industry you are in the most successful people tend to stick with : 13 Play in more than one sandbox
    14. 14. • Building credibility Through [social media] you can learn from your peers in whatever discipline you’re in, or use it as a platform to share content so you can build awareness of you as a professional, and ultimately position yourself as a thought leader in a particular expertise. – Lars Schmidt, NPR’s Senior Director of Talent Acquisition and Innovation 14
    15. 15. • Engaging with an influencer is important, BEING an influencer is even more important. • Be unique • Be a great blogger • Converse with the influencers • Share relevant information from other influencers • Share your own content 15 You’re awesome and can add value
    16. 16. • 16 Twitter, LinkedIn, Facebook networking tips and apps
    17. 17. • Using Twitter for your job search I don’t care what you had for lunch! • Throw the misconceptions of Twitter out the window • Twitter is an open network, making it easy to connect with hiring managers and showcase your skills, talent, personality and style • Developing a professional rapport with a recruiter is easier on Twitter than in real-life • It’s easier and more convenient for a recruiter to reply to your tweet rather than pick up a phone • Twitter facilitates conversations and responses quicker and easier 17
    18. 18. • First impression is everything 18 Think of Twitter as a jumping off point to your more detailed online profiles • Make sure you have a great online description and photo • Make sure you are professional but also interesting, its ok to show your personality • Use keywords in your description • Link back to your LinkedIn profile, your personal/professional blog, or your personal website. • Build lists – People that inspire you, for your industry, things that interest you
    19. 19. • Build a solid network 19 Think of top 10 influencers in your industry. Search for them on Twitter and follow their profiles.
    20. 20. • You’ve built it, but will they come? Nurturing relationships and finding out where your networks hang out is just as important on Twitter as in real life. Yes, actually network: Easy method – Join twitter chats like #u30Pro, #hrChat, #tchat, #askAdecco Hard method – You’ll have to step outside of your comfort zone Start a conversation with someone, a company or an organization you wouldn’t normally have the chance to talk to. 20
    21. 21. • LinkedIn • LinkedIn is the world's largest professional network, with 200 million members in 200 countries and territories around the globe • Top site that employers use for initially finding candidates, followed by Facebook and Twitter • 48% of employers have used LinkedIn to screen candidates during the hiring process 21 Sources: LinkedIn, Reppler, Bullhorn
    22. 22. • Consider it your online resume Be sure that your LinkedIn profile is complete and detailed • Don't forget to make your profile public – customizing your URL will give you a link that's easy to share. If your name is available use it. • Create a killer summary – the more robust your profile the more you’ll get noticed. Keywords are key here! • Remember to write for the web when updating your status, sharing content and updating your summary – use short blocks of copy, not long, lengthy paragraphs. • Add skills you know you excel at, even if it’s not in your current job description 22
    23. 23. • Networking the social media way 23 Secret tip: When job searching turn off activity broadcasts • Request recommendations and endorsements and be sure to return the favor • Follow companies that you are interested in and participate in posted discussions • Join groups related to your job or your goals • Keep track of who views your profile and connect with them
    24. 24. • Companies are looking for you • 80 percent of employers use social media to find candidates, which means they’re looking for you • Search for companies you want to work at and like their Facebook Fan pages • Once your “Like” is registered, you receive news about the company directly in your news stream – this makes engagement really easy • Many companies now have “Work for Us” tabs and applications you can like where you can search for jobs • Targeted ads for jobs will reach you easier if you like more pages and interests 24
    25. 25. • Grow your network If you’ve decided to set up your profile to grow your network outside of your personal circles: • Become involved in Interest Groups • “Like” specialty conference and event pages • Subscribe and talk to people with similar professional interests or those that can help you in your search like a career coach or a recruiter 25
    26. 26. • Open Graph – A game changer 26 Facebook describes Open Graph like this: • The Open Graph lets apps tell stories on Facebook. • People use stories to share the things they're doing, the people they're doing them with and the places where they happen. Open Graph lets you integrate apps deeply into the Facebook experience, which increases engagement, distribution and growth. What does it actually mean? • It means that your profile, what you like, what you listen to, who your friends are, who games you play are all now easily accessible through any search, if you’ve allowed an app access to your profile. • It also means that your job search on Facebook has gotten a whole lot easier!
    27. 27. • Facebook & Twitter apps that get the job done 27 Highlight Social Jobs app In The Door TweetMyJobs TweetScan.com TwitJobSearch.com
    28. 28. • Stay connected with LinkedIn Aapps 28 Cardmunch (iPhone; free) LinkedIn Mobile (m.linkedin.com) Alumni tool LinkedIn Today Apps to get a leg up in the never-ending race.
    29. 29. • 29 Question + Answer
    30. 30. • 30 Thank you. Visit us on Facebook: facebook.com/adecco
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