Presentation shows some hidden and lesser-known features in Social Media, with particular focus on Facebook and LinkedIn, that consultants can implement to build credibility and get found online.

1. Social Media Roadmap
for Consultants
presented to
IMC OC Breakfast
December 8, 2011
by Jennifer Beever IMCP
Twitter: @cmo4hire
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

2. New SEO = SMO
facebook
photos LinkedIn
Web
video Site
twitter
Blog
press
releases Google +
RSS feed
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

3. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

4. LinkedIn Company
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

5. LinkedIn Company Status
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

6. LinkedIn Co Product/Service
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

7. LinkedIn Product/Service
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

8. LinkedIn Co Product/Service
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

9. HubSpot Does It Right
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

10. HubSpot Overview Cont’d
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

11. HubSpot Products
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

12. HubSpot Product
Recommendations
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

13. http://inmaps.linkedinlabs.com
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

14. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

15. Facebook
• 800 Million Users
• Most active users 18 – 34 years
– Any customers this age?
– Employees ?
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

16. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

17. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

18. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

19. Only 2%
of those
who like a
Facebook
company
page
return to
it…..!
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

20. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

21. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

22. Your Brand on
Followers’ Newsfeeds
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

23. Branded Company Photos
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

24. Branded Page Likes
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

25. Pages, Groups, Events
• Company Page
– Overall brand, consistent messaging
• Group
– User group, conference group
– Discussions, interactions
• Event
– Invite followers, others by email
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

26. Tweets and Other Messages
• Paper.Li
• Scoop.It
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

27. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

28. Do You Have Klout?
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

29. Klout, cont’d
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

30. Jennifer Beever CMC IMCP
Follow me:
• B2B Marketing Traction Blog
• www.newincite.com/blog
• CMO for Hire
• Strategic Marketing Consulting
• Are you doing the right marketing?
• To the right people?
• Getting the right results?
• 818-347-4248; jenb@newincite.com
Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.