Social media consultants roadmap for 2012

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Presentation shows some hidden and lesser-known features in Social Media, with particular focus on Facebook and LinkedIn, that consultants can implement to build credibility and get found online.

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Social media consultants roadmap for 2012

  1. 1. Social Media Roadmap for Consultants presented to IMC OC Breakfast December 8, 2011 by Jennifer Beever IMCP Twitter: @cmo4hireCreative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  2. 2. New SEO = SMO facebook photos LinkedIn Webvideo Site twitter Blog press releases Google + RSS feed Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  3. 3. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  4. 4. LinkedIn CompanyCreative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  5. 5. LinkedIn Company Status Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  6. 6. LinkedIn Co Product/Service Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  7. 7. LinkedIn Product/Service Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  8. 8. LinkedIn Co Product/Service Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  9. 9. HubSpot Does It RightCreative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  10. 10. HubSpot Overview Cont’d Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  11. 11. HubSpot ProductsCreative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  12. 12. HubSpot Product RecommendationsCreative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  13. 13. http://inmaps.linkedinlabs.com Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  14. 14. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  15. 15. Facebook• 800 Million Users• Most active users 18 – 34 years – Any customers this age? – Employees ? Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  16. 16. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  17. 17. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  18. 18. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  19. 19. Only 2% of those who like a Facebook company page return to it…..!Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  20. 20. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  21. 21. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  22. 22. Your Brand onFollowers’ NewsfeedsCreative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  23. 23. Branded Company Photos Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  24. 24. Branded Page LikesCreative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  25. 25. Pages, Groups, Events• Company Page – Overall brand, consistent messaging• Group – User group, conference group – Discussions, interactions• Event – Invite followers, others by email Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  26. 26. Tweets and Other Messages• Paper.Li• Scoop.It Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  27. 27. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  28. 28. Do You Have Klout?Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  29. 29. Klout, cont’dCreative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.
  30. 30. Jennifer Beever CMC IMCP Follow me:• B2B Marketing Traction Blog • www.newincite.com/blog• CMO for Hire• Strategic Marketing Consulting • Are you doing the right marketing? • To the right people? • Getting the right results?• 818-347-4248; jenb@newincite.com Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S.

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