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Secrets of Successful Blogging

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How to blog successfully, including how to set up your blog, write a great blog post, how to I.D. your voice and tone, how to promote your blog.

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Secrets of Successful Blogging

  1. 1. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. 1 Secrets of Successful Blogging August 11, 2013 by Jen Beever Center for Spiritual Living Granada Hills How do I …..?
  2. 2. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. 2 Agenda • Introductions • Facts about blogs • Benefits of blogging • What you need to set up a blog • Elements of a great blog post • How to promote your blog
  3. 3. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Blog Facts • Definition: – a personal Web site that provides updated headlines and news articles of other sites that are of interest to the user, also may include journal entries, commentaries and recommendations compiled by the user; also written web log, Weblog; also called blog (http://dictionary.reference.com/browse/weblog) • Millions of blogs today • 65% abandonment rate – Business blogs, www.blogging.org – +90% in 2008, www.technorati.org 3
  4. 4. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. How Many Blogs? • Tumblr.com - 101.7 Million blogs with 44.6 Billion blog posts • WordPress.com - 63 Million blogs • Livejournal - 62.6 million blogs with • Weebly - over 12 million blogs • Blogster - over 582,754 blogs • No clear stats for Blogger, Blogsome, or Posterous. --Blog post by Eric Pangborn http://snitchim.com/how-many-blogs-are-there/#sthash.HDk2ziyD.dpuf 4
  5. 5. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Blog Stats • Jeff Bullas Blogging Infographic http://www.jeffbullas.com/2012/08/02/blogging- statistics-facts-and-figures-in-2012-infographic/ • Eric Pangborn blog post http://snitchim.com/how-many-blogs-are- there/#sthash.HDk2ziyD.dpuf • 2011 Nielsen Report http://www.nielsen.com/us/en/newswire/2012/b uzz-in-the-blogosphere-millions-more-bloggers- and-blog-readers.html 5
  6. 6. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Not a writer? • Video blog – http://www.jakeandamir.com/post/422416 661/couch • Post podcasts • Post art / photos / images 6
  7. 7. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Sample Blogs • Tumblr – http://scienceofmindblog.tumblr.com/ • Wordpress - http://nickandrea19.wordpress.com/2013/06/10/scie nce-of-mind/ • Self-hosted Wordpress - http://michaelhyatt.com/ez-wordpress-setup.html • Typepad blog - http://daryllorettecafe.typepad.com/ • Google Blogger - http://cakewrecks.blogspot.com/ 7
  8. 8. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. More Sample Blogs • Livejournal - http://lisayee.livejournal.com/ http://blue-succubus.livejournal.com/ • Blogster - http://www.blogster.com/rusty-armor/ • Weebly - http://bibisart.weebly.com/ http://david.weebly.com/index.html 8
  9. 9. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Blogging Benefits • Creative self expression • You don’t have to be a writer • Repurpose your blog into a book or podcast • Google likes blogs – dynamic content! • Helpful information for your audience – Content marketing is the new success tactic 9
  10. 10. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Marketing Change & Google 10
  11. 11. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Old • One to many • Synchronous • “Push” marketing • Geographic barriers • Unique Selling Proposition • Sales funnel 11
  12. 12. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. New • Many to many • Asynchronous • “Pull” marketing • Geographic boundaries fall • UBN: Unique Buying Need • Buying funnel 12
  13. 13. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. “Old” SEO (still working) • Meta Tags (for Yahoo & Bing) • Content - rich with keywords • Links (Google doesn’t like spammy links) • Changing content – dynamic sites 13
  14. 14. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. New SEO = SMO 14
  15. 15. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. What You Need to Start • Topic • Voice • Potential Audience • Register URL / custom domain? - $10 – Host – GoDaddy - $6/month – Install WordPress – Select Template 15
  16. 16. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Purpose / Topic / Voice • 3 Objectives • 5-10 topics you want to write about • What’s your tone of voice? 16 • Funny • Sarcastic • Helpful • Spiritual • Heartfelt • Controversial • Witty • Sincere • Silly • Reflective
  17. 17. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Purpose / Topic / Voice • You can mix and match! – Categories – Themes • Monday – How to • Wednesday – Theoretical • Friday – Opinion / Controversy – Spin Sucks – Friday Gin and Topics – Maine PR Maven – Monday PR Profile 17
  18. 18. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Elements of a Blog Post 18 headline byline lead-in Blog name about/photo Photo / graphic
  19. 19. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. More Elements of a Blog Post 19
  20. 20. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. More Blog Elements 20 call to action comment share options
  21. 21. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. A Real Blog Post Exercise (the blog post link has been removed from public view) • Length? • Topic? • Headline? • Other 21
  22. 22. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Blog Directories (free) • http://www.dmoz.org • http://technorati.com 22
  23. 23. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Promote Your Blog Posts • RSS Feed (Feedburner) • Email signature line (general link) • LinkedIn Profile & Discussion Groups • Facebook Personal Profile, Co Page • Twitter • Emails to contacts • Google Author, Google + 23
  24. 24. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. RSS Feed 24
  25. 25. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Email Signature Line 25 How to Set up a Custom Email Signature in Outlook (https://www.youtube.com/watch?v=pJ5nJH0fJyw)
  26. 26. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. LinkedIn Status Update – (semi – manual) 26
  27. 27. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. LinkedIn Groups – (manual) 27
  28. 28. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Facebook Co Page – (auto) 28
  29. 29. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Twitter – (auto) 29
  30. 30. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Email or eNewsletter 30
  31. 31. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Google Author - https://plus.google.com/authorship 31
  32. 32. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. Questions/Feedback 32
  33. 33. Creative Commons License Attribution - NonCommercial- Share Alike 3.0 U.S. 33 • CMO for Hire • Strategic Marketing Consulting • Certified Inbound Marketing Professional • • 818-347-4248 • www.newincite.com Don’t Leave Your Marketing to Chance Jennifer Beever Follow me:

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