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INTRODUCTION TO BUSINESS
BUSINESS BACKGROUND
LOGO AND NAME
WHY KING OF THE KING? 
WE HAVE 4 DIFFERENT KIND 
OF BUSINESS IN ONE 
BUILDING 
• LIBRARY CAFE 
• FASHION CAFE 
• PUB 
• SPACE-OUT LOCATION 
( FOR DIFFERENT EVENTS)
LIBRARY CAFE 
FOR PEOPLE TO STUDY 
GIVE ONE AND TAKE ONE 
CONCEPT
FASHION CAFE 
FOR PEOPLE TO BUY CLOTHES 
A PLATFORM FOR PEOPLE TO 
EXCHANGE FASHION TIPS
PUB 
A PLACE TO RELAX AND CHILL 
NEW PLACE TO KNOW NEW 
FRIENDS
EMPTY PLATFORM 
A PLATFORM FOR ANY EVENT
LOCATION
MARKET ANALYSIS
TARGET PLACE : SS15 
VIBRANT COMMERCIAL AND 
RESIDENTIAL 
EDUCATION HUB 
EASILY ACCESSIBLE
TARGETED CUSTOMER 
THOSE WHO LOVES TO READ 
! 
THOSE WHO LOVE FASHION 
! 
THOSE WHO LOVE TO PARTY
MAIN COMPETITORS
MARKETING STRATEGIES
BENEFITS 
LIBRARY CAFE
BENEFITS 
FASHION CAFE
BENEFITS 
PUB
BENEFITS 
EMPTY PLATFORM
HOW TO ATTRACT CUSTOMERS 
TARGET YOUR FIELD OF CUSTOMERS
HOW TO ATTRACT CUSTOMERS 
UNIQUE SELLING PROPOSITION
HOW TO ATTRACT CUSTOMERS 
OFFERS
HOW TO ATTRACT CUSTOMERS 
MARKETING STRATEGY
HOW TO ATTRACT CUSTOMERS 
PROMOTIONS STRATEGY
HOW TO ATTRACT CUSTOMERS 
• KEYWORD STRATEGY 
• SEARCH ENGINE OPTIMISATION STRATEGY 
• PAID ONLINE ADVERTISING STRATEGY 
• SOCIAL MEDIA STRATEGY 
ONLINE MARKETING STRATEGY
HOW TO ATTRACT CUSTOMERS 
REFERRAL STRATEGY
HOW TO ATTRACT CUSTOMERS 
RETENTION STRATEGY
HOW TO ATTRACT CUSTOMERS 
PRICING AND POSITIONING STRATEGY
PRICING FOR LIBRARY CAFE 
COFFEE 
RM 6.00 
CAKE 
RM 7.50
PRICING FOR LIBRARY CAFE 
DESSERT 
RM 8.00 
FRUIT JUICE 
RM 4.00
PRICING FOR EVENT RENTAL 
WEDDING PARTY 
RM 7000.00 
BIRTHDAY PARTY 
RM 900.00 
FAREWELL PARTY 
RM 700.00
MANAGEMENT STRATEGIES
MANAGEMENT STRATEGIES 
• FASHION CAFE 
• LIBRARY CAFE 
• PUB 
• EVENT MANAGEMENT
BUSINESS LEGAL STRUCTURE 
PARTNERSHIP OF 4 PEOPLE 
WILL CHANGE TO SDN BHD ONCE SUCCESSFUL
REASON TO ADOPT THAT STRUCTURE 
• EASIER TO GET CAPITAL 
• BANK WILLING TO LEND MONEY 
• LEGAL PAPERWORK SIMPLE AND CHEAP
REASON TO BECOME SDN BHD 
• SOLE PROPRIETOR HAS FULL CONTROL OF BUSINESS 
• BUSINESS WILL EXPAND 
• OWNER RESPONSIBLE FOR ANY DEBT 
• DON’T NEED HELP FROM BANK
FINANCIAL PLAN
INITIAL CAPITAL COST 
RENOVATION COST 
a)Interior Designer fees RM 5000.00 
b)Construction fees RM 6000.00 
c)Lightings RM 4000.00 
d)Wall paintings RM 70.00 
e)Sound systems RM 2000.00 
RM 17,070.00
INITIAL CAPITAL COST 
FURNITURE COST 
a)Chairs and Tables X 130 RM 39,000.00 
b)Book shelves X 2 RM 600.00 
c)Stage X 1 RM 900.00 
RM 40,500.00
INITIAL CAPITAL COST 
OTHER COST 
a)Books RM 900.00 
b)Cups and saucers RM 500.00 
c)Cookery Tools RM 1,500.00 
d)Coffee Machines RM 3,000.00 
RM 5,900.00
INITIAL CAPITAL COST 
TOTAL INITIAL COST 
a) Renovation Cost RM 17,070.00 
b) Furniture Cost 
RM 40,500.00 
! 
c) Others RM 5,900.00 
RM 63,470.00
FINANCE OF CAPITAL 
Bank loan: RM 12694.00 
Cash input: 
a) Lovie Tey RM 12694.00 
b) Jefri Neo RM 12694.00 
c) Lai Tzexiuan RM 12694.00 
d) Jeffey Liew RM 12694.00 
! 
Total: RM 63,470.00
OPERATION COST 
RENTAL AND UTILITIES 
Rental: 
a)Shop lots double stories X 3 RM 18,000.00 
Utilities: 
a)Electricity bills RM 800.00 
b)Water bills RM 800.00 
c)Telephone bills RM 200.00 
d)Wi-Fi bills RM 300.00 
RM 2,100.00
OPERATION COST 
STAFF WAGES 
Staff wages: 
a)Waiters X 7 RM 4,900.00 
b)Baristas X 3 RM 5400.00 
RM 10,300.00
OPERATION COST 
SUPPLIER 
Supplier: 
a)Coffee bean RM 700.00 
b)Fruits RM 400.00 
c)Bottles for fruit juice RM 330.00 
d)Tissue paper RM 50.00 
e)Food ingredients RM 500.00 
f)Food catering for events RM 2,000.00 
RM 3980.00
OPERATION COST 
OTHERS 
Waiters Monthly Costume X 7: RM 1,400.00 
Monthly Business loan interest (7%): RM 888.58
OPERATION COST 
TOTAL MONTHLY FIXED COST 
Shop lots double stories X 3 RM 18,000.00 
Utilities RM 2,100.00 
Staff wages RM 10,300.00 
Supplier RM 3,980.00 
Waiters Monthly Costume RM 1,400.00 
Monthly Business loan interest RM 888.58 
RM 36,668.58
MONTHLY INCOME 
MONTHLY SALES 
Monthly Sales: 
a)Coffees X 300 RM 1800.00 
b)Cakes X 300 RM 2250.00 
c)Fruit juice X 330 RM 1320.00 
d)Desserts X 260 RM 2080.00 
RM 7,450.00
MONTHLY INCOME 
MONTHLY EVENT RENTAL 
Monthly Event Rental: 
a)Birthday party (one week once) RM 3,600.00 
b)Wedding party (one week once) RM 28,000.00 
c)Farewell party (one week once) RM 2,800.00 
RM 34,400.00
MONTHLY INCOME 
ESTIMATED AMOUNT 
Total Monthly Income: RM 41,850.00 
Estimated Monthly Profit: RM 5,181.42 
Estimated Yearly Profit: RM 62,177.04 
Estimated Profit within Three Years: RM 186,531.12 
Estimated Years of Return: 1 Year 
Estimated Profit per Person: RM 1295.36 
!
V.Estimated Unit Sales Price 
Price: 
a)Coffee RM 6.00 
b)Cake RM 7.50 
c)Fruit juice RM 4.00 
d)Dessert RM 8.00 
RM 25.50 
MONTHLY INCOME 
ESTIMATED UNIT SALES PRICE
MONTHLY INCOME 
ESTIMATED UNIT SALES PRICE 
Event Rental: 
a)Birthday party RM 900.00 
b)Wedding party RM 7000.00 
c)Farewell party RM 700.00 
RM 8600.00
REFERENCES
REFERENCES 
HTTP://WWW.FORBES.COM/SITES/DAVELAVINSKY/2013/09/30/MARKETING-PLAN-TEMPLATE-EXACTLY-WHAT-TO-INCLUDE/ 
HTTP://WWW.LIBRARYCAFE.CO.NZ/ 
HTTP://WWW.BPLANS.COM/CAFE_BISTRO_COFFEEHOUSE_BUSINESS_PLAN/MARKET_ANALYSIS_SUMMARY_FC.PHP 
HTTP://WWW.FASTBUSINESSPLANS.COM/SAMPLE-BUSINESS-PLANS/CAFE-BUSINESS-PLAN.HTML?START=3 
HTTP://WWW.ENTREPRENEUR.COM/ARTICLE/78002 
HTTP://WWW.NETMBA.COM/MARKETING/MARKET/ANALYSIS/ 
HTTP://WWW.SCRIBD.COM/DOC/25183636/STARBUCKS-INSTANT-COFFEE-IN-MALAYSIA-MARKETING-PLAN 
HTTP://WWW.ENTREPRENEURMAG.CO.ZA/ADVICE/SAMPLE-BUSINESS-PLANS/RESTAURANTS-AND-BARS/COFFEE-SHOP-BUSINESS-PLAN/ 
HTTP://WWW.FRANCHISEDIRECT.COM/COFFEEFRANCHISES/COFFEEFRANCHISEINDUSTRYRESEARCHBUSINESSREPORTI/74/220 
! 
!

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Business

  • 4. WHY KING OF THE KING? WE HAVE 4 DIFFERENT KIND OF BUSINESS IN ONE BUILDING • LIBRARY CAFE • FASHION CAFE • PUB • SPACE-OUT LOCATION ( FOR DIFFERENT EVENTS)
  • 5. LIBRARY CAFE FOR PEOPLE TO STUDY GIVE ONE AND TAKE ONE CONCEPT
  • 6. FASHION CAFE FOR PEOPLE TO BUY CLOTHES A PLATFORM FOR PEOPLE TO EXCHANGE FASHION TIPS
  • 7. PUB A PLACE TO RELAX AND CHILL NEW PLACE TO KNOW NEW FRIENDS
  • 8. EMPTY PLATFORM A PLATFORM FOR ANY EVENT
  • 11. TARGET PLACE : SS15 VIBRANT COMMERCIAL AND RESIDENTIAL EDUCATION HUB EASILY ACCESSIBLE
  • 12. TARGETED CUSTOMER THOSE WHO LOVES TO READ ! THOSE WHO LOVE FASHION ! THOSE WHO LOVE TO PARTY
  • 19. HOW TO ATTRACT CUSTOMERS TARGET YOUR FIELD OF CUSTOMERS
  • 20. HOW TO ATTRACT CUSTOMERS UNIQUE SELLING PROPOSITION
  • 21. HOW TO ATTRACT CUSTOMERS OFFERS
  • 22. HOW TO ATTRACT CUSTOMERS MARKETING STRATEGY
  • 23. HOW TO ATTRACT CUSTOMERS PROMOTIONS STRATEGY
  • 24. HOW TO ATTRACT CUSTOMERS • KEYWORD STRATEGY • SEARCH ENGINE OPTIMISATION STRATEGY • PAID ONLINE ADVERTISING STRATEGY • SOCIAL MEDIA STRATEGY ONLINE MARKETING STRATEGY
  • 25. HOW TO ATTRACT CUSTOMERS REFERRAL STRATEGY
  • 26. HOW TO ATTRACT CUSTOMERS RETENTION STRATEGY
  • 27. HOW TO ATTRACT CUSTOMERS PRICING AND POSITIONING STRATEGY
  • 28. PRICING FOR LIBRARY CAFE COFFEE RM 6.00 CAKE RM 7.50
  • 29. PRICING FOR LIBRARY CAFE DESSERT RM 8.00 FRUIT JUICE RM 4.00
  • 30. PRICING FOR EVENT RENTAL WEDDING PARTY RM 7000.00 BIRTHDAY PARTY RM 900.00 FAREWELL PARTY RM 700.00
  • 32. MANAGEMENT STRATEGIES • FASHION CAFE • LIBRARY CAFE • PUB • EVENT MANAGEMENT
  • 33. BUSINESS LEGAL STRUCTURE PARTNERSHIP OF 4 PEOPLE WILL CHANGE TO SDN BHD ONCE SUCCESSFUL
  • 34. REASON TO ADOPT THAT STRUCTURE • EASIER TO GET CAPITAL • BANK WILLING TO LEND MONEY • LEGAL PAPERWORK SIMPLE AND CHEAP
  • 35. REASON TO BECOME SDN BHD • SOLE PROPRIETOR HAS FULL CONTROL OF BUSINESS • BUSINESS WILL EXPAND • OWNER RESPONSIBLE FOR ANY DEBT • DON’T NEED HELP FROM BANK
  • 36.
  • 38. INITIAL CAPITAL COST RENOVATION COST a)Interior Designer fees RM 5000.00 b)Construction fees RM 6000.00 c)Lightings RM 4000.00 d)Wall paintings RM 70.00 e)Sound systems RM 2000.00 RM 17,070.00
  • 39. INITIAL CAPITAL COST FURNITURE COST a)Chairs and Tables X 130 RM 39,000.00 b)Book shelves X 2 RM 600.00 c)Stage X 1 RM 900.00 RM 40,500.00
  • 40. INITIAL CAPITAL COST OTHER COST a)Books RM 900.00 b)Cups and saucers RM 500.00 c)Cookery Tools RM 1,500.00 d)Coffee Machines RM 3,000.00 RM 5,900.00
  • 41. INITIAL CAPITAL COST TOTAL INITIAL COST a) Renovation Cost RM 17,070.00 b) Furniture Cost RM 40,500.00 ! c) Others RM 5,900.00 RM 63,470.00
  • 42. FINANCE OF CAPITAL Bank loan: RM 12694.00 Cash input: a) Lovie Tey RM 12694.00 b) Jefri Neo RM 12694.00 c) Lai Tzexiuan RM 12694.00 d) Jeffey Liew RM 12694.00 ! Total: RM 63,470.00
  • 43. OPERATION COST RENTAL AND UTILITIES Rental: a)Shop lots double stories X 3 RM 18,000.00 Utilities: a)Electricity bills RM 800.00 b)Water bills RM 800.00 c)Telephone bills RM 200.00 d)Wi-Fi bills RM 300.00 RM 2,100.00
  • 44. OPERATION COST STAFF WAGES Staff wages: a)Waiters X 7 RM 4,900.00 b)Baristas X 3 RM 5400.00 RM 10,300.00
  • 45. OPERATION COST SUPPLIER Supplier: a)Coffee bean RM 700.00 b)Fruits RM 400.00 c)Bottles for fruit juice RM 330.00 d)Tissue paper RM 50.00 e)Food ingredients RM 500.00 f)Food catering for events RM 2,000.00 RM 3980.00
  • 46. OPERATION COST OTHERS Waiters Monthly Costume X 7: RM 1,400.00 Monthly Business loan interest (7%): RM 888.58
  • 47. OPERATION COST TOTAL MONTHLY FIXED COST Shop lots double stories X 3 RM 18,000.00 Utilities RM 2,100.00 Staff wages RM 10,300.00 Supplier RM 3,980.00 Waiters Monthly Costume RM 1,400.00 Monthly Business loan interest RM 888.58 RM 36,668.58
  • 48. MONTHLY INCOME MONTHLY SALES Monthly Sales: a)Coffees X 300 RM 1800.00 b)Cakes X 300 RM 2250.00 c)Fruit juice X 330 RM 1320.00 d)Desserts X 260 RM 2080.00 RM 7,450.00
  • 49. MONTHLY INCOME MONTHLY EVENT RENTAL Monthly Event Rental: a)Birthday party (one week once) RM 3,600.00 b)Wedding party (one week once) RM 28,000.00 c)Farewell party (one week once) RM 2,800.00 RM 34,400.00
  • 50. MONTHLY INCOME ESTIMATED AMOUNT Total Monthly Income: RM 41,850.00 Estimated Monthly Profit: RM 5,181.42 Estimated Yearly Profit: RM 62,177.04 Estimated Profit within Three Years: RM 186,531.12 Estimated Years of Return: 1 Year Estimated Profit per Person: RM 1295.36 !
  • 51. V.Estimated Unit Sales Price Price: a)Coffee RM 6.00 b)Cake RM 7.50 c)Fruit juice RM 4.00 d)Dessert RM 8.00 RM 25.50 MONTHLY INCOME ESTIMATED UNIT SALES PRICE
  • 52. MONTHLY INCOME ESTIMATED UNIT SALES PRICE Event Rental: a)Birthday party RM 900.00 b)Wedding party RM 7000.00 c)Farewell party RM 700.00 RM 8600.00
  • 54. REFERENCES HTTP://WWW.FORBES.COM/SITES/DAVELAVINSKY/2013/09/30/MARKETING-PLAN-TEMPLATE-EXACTLY-WHAT-TO-INCLUDE/ HTTP://WWW.LIBRARYCAFE.CO.NZ/ HTTP://WWW.BPLANS.COM/CAFE_BISTRO_COFFEEHOUSE_BUSINESS_PLAN/MARKET_ANALYSIS_SUMMARY_FC.PHP HTTP://WWW.FASTBUSINESSPLANS.COM/SAMPLE-BUSINESS-PLANS/CAFE-BUSINESS-PLAN.HTML?START=3 HTTP://WWW.ENTREPRENEUR.COM/ARTICLE/78002 HTTP://WWW.NETMBA.COM/MARKETING/MARKET/ANALYSIS/ HTTP://WWW.SCRIBD.COM/DOC/25183636/STARBUCKS-INSTANT-COFFEE-IN-MALAYSIA-MARKETING-PLAN HTTP://WWW.ENTREPRENEURMAG.CO.ZA/ADVICE/SAMPLE-BUSINESS-PLANS/RESTAURANTS-AND-BARS/COFFEE-SHOP-BUSINESS-PLAN/ HTTP://WWW.FRANCHISEDIRECT.COM/COFFEEFRANCHISES/COFFEEFRANCHISEINDUSTRYRESEARCHBUSINESSREPORTI/74/220 ! !