Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Coffee king b plan
1.
2. Executive Summary
• Our mission is to will provide a friendly, comfortable
atmosphere where the customers can receive quality food,
drinks, and service at a reasonable price.
• Our café will offer a variety of choices to the customers.
Cappuccinos, lattes, espressos, smoothies, regular coffee, soft
drinks, and tea of all sorts will be available.
• The café will also serve deli-style breakfast sandwiches with
the freshest ingredients, muffins, croissants, cinnamon rolls,
coffee cake, and other tasty treats.
• Coffee Spot Café will be open from 6:00 A.M. to 6 P.M.
Sunday-Saturday.
3. Goals and Strategies
• Short-term goal: Use the quality of our service
and advertising to soon become well-known
throughout Connersville.
• Long-term goal: Expand the business to other
locations and include catering.
• Strategy: Work hard to have the best-tasting
coffee, treats, and service in town and
surrounding areas.
4. SWOT Analysis
• Strengths: Reasonable prices, wide variety of coffee
and drinks, a lot of home-made treats
• Weaknesses: Turn down in the economy, start- up
costs, new business, no reputation
• Opportunities: Job opportunities for the many
unemployed in Connersville, catering
• Threats: Gas stations, McDonalds, Brian’s Bookstore,
and other local restaurants SWOT Analysis
5. Location
• The location of my business will be in
kurukshetra sector 17. Near kessel mall.
• Because lots of youngster and families come
there for shopping and entertainment.
• It is also near to MC building lots of people
come there for official purpose..
• Main market is very near to it.
6. Market Analysis
• Target Market: My target market will be to anyone who
enjoys coffee, but I will mainly target people age 18
and older, both male and female, and who are of the
working class.
• Competition: In Kurukshetra other than café coffee
day no other coffee bar is open, so no more
competition is there.
• Market Trends: Coffee consumption in India has
increased from 55,000 tones to 75,000 tones in the last
three years. India is sixth largest producer of coffee in
world coffee retail formal is growing at 10 to 12 percent a
year Organized coffee retail business-Rs 25 bn.
14. Café Library
Some Key Points:
• Monthly membership pack Rs400
• One hour charge Rs30
• Annual pack Rs4500
• Only magazines and newspapers
15. Café Play Mania
Some Key Points:
• Games included:
• Snooker
• Table tennis
• Air hockey
• carom
• Per hour charge Rs150
• Monthly membership pack for Rs2,000
• Annual membership for Rs20,000
17. Marketing Plans
• Distribute pamphlet in local newspapers
• Adds on local cable TV channels
• Posters in city, sectors, university, NIT and colleges etc.
• Hoardings around the city