#Mnnptechdummies | @jeffachen
Jeff Achen
Jeff Achen Videography &
Photography
(mnvideopro.com)
GiveMN Digital Strategist
(...
#Mnnptechdummies | @jeffachen
Radio Shack
Ad from 1991
AM/FM Clock Radio = $13.88
In-ear Stereo Headphones = $7.88
Micro-t...
What makes your phone so
smart?
It can:
• Take photos & edit them (PS
Touch, Snapseed, etc.)
• Capture video & edit (YouTu...
Okay, I’ve got my phone. Let’s do
this.
• Cool. We’ll discuss what a “visual”
content strategy can do and what it
looks li...
Visuals ( ) are just
another form of communication
#Mnnptechdummies | @jeffachen
Photos
Videos
graphics
Communication is visual
• Posts on Facebook with photos get
53% more likes, 104% more
comments and 84% more click-
through...
Visuals ( ) are just
another form of communication
#Mnnptechdummies | @jeffachen
Photos
Videos
graphics
• They convey emot...
Stratigic Goals & Visual Tools
Strategic Goals
• Increase awareness of issue
X, Y, Z
• Increase donations in FY14
• Reduce...
…in other words
#Mnnptechdummies | @jeffachen
Every piece of visual communication you
create should answer the following
q...
Take out your Smartphones (or
tablets)
and open your camera app
#Mnnptechdummies | @jeffachen
Composition
#Mnnptechdummies | @jeffachen
Lighting
#Mnnptechdummies | @jeffachen
Bad lighting!
#Mnnptechdummies | @jeffachen
Avoid Motion Blur
#Mnnptechdummies | @jeffachen
Avoid Motion Blur
(use a tripod or stabilize your camera)
#Mnnptechdummies | @jeffachen
#Mnnptechdummies | @jeffachen
Now, open your video camera.
#Mnnptechdummies | @jeffachen
Tripods & Lighting
#Mnnptechdummies | @jeffachen
Audio
#Mnnptechdummies | @jeffachen
#Mnnptechdummies | @jeffachen
Create videos with purpose:
• Status Update (give
knowledge)
• Yagotta watch this! (give
excitement or laughter)
• Thank y...
Visual Social Networks:
• Instagram
• Vine
• YouTube
• Pinterest
#Mnnptechdummies | @jeffachen
Examples - Instagram
Opportunity Partners
• #TheOP60 – I
support OP…
• Events
• Just for fun
#Mnnptechdummies | @jeffachen
Examples - Vine
The Humane Society
• Videos of their daily
work
• Funny videos to
promote their
magazine #allanimals
• How...
Examples - YouTube
YouthLink
• Public Service
Announcements
• National videos
• Thank you videos to
donors #GTMD13
• Updat...
Using your phone
for Vine &Instagram
• Keep it interesting and fun
• Be quirky
• Use hashtags and cross
promote via Twitte...
Productivity
• Payments/Donation
processing
–GiveMN Mobile
– Square/Paypal
• Calendar apps
• Organization apps
#Mnnptechdu...
Your assignment
• Think of your Smartphone like a
Swiss Army Knife for your
nonprofit life.
• Pick three tasks you can lea...
There are no dumb questions.
#Mnnptechdummies | @jeffachen
Smartphones for dummies
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Smartphones for dummies

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Note: This was a session presented at the Minnesota Council of Nonprofits Technology and Communication Conference April 10, 2014. "Smartphones cost way too much to be used just to text, call, surf and email. In this session, we'll teach you to use your gadget to create stunning photographs and sophisticated videos worthy of representing your cause. In plain English, we'll show you how your Smartphone can be used to create rich multimedia content and shave hours (and dollars) off your social media "to do" list. Don't fear your smartphone. Master it!" More at http://www.minnesotanonprofits.org/events-training/technology-and-communications-conference/2014

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  • The rule of thirdsHave people looking into the open part of your pictureGet close! Show detail.
  • The brightest light source should be behind you shining into your subjects.
  • Do not place the brightest light source behind your subjects.
  • Motion blur is the result of camera shake or movement in the photo while the camera is taking the photo.In difficult lighting situations, the camera’s shutter must stay open longer to take a well exposed picture. During the time that the shutter is open, any movement will show up as blur. That’s why it’s important to use a tripod.
  • Learn when you can take photos without a tripod and when you need a tripod.
  • Same principals apply in regards to lighting and stabilization with video. Make sure there is proper lighting and that your camera is steady.Use the rule of thirds as well.
  • People don’t just watch your videos, they listen to them! Audio is half the equation for a good video. Avoid ambient sounds (air conditioners, street noise, etc.)Get your microphone close to your subject or opt to record a voice over.
  • Smartphones for dummies

    1. 1. #Mnnptechdummies | @jeffachen Jeff Achen Jeff Achen Videography & Photography (mnvideopro.com) GiveMN Digital Strategist (givemn.org) Olivia James GiveMN Nonprofit Outreach Specialist Leona Thao GiveMN School Outreach Specialist
    2. 2. #Mnnptechdummies | @jeffachen Radio Shack Ad from 1991 AM/FM Clock Radio = $13.88 In-ear Stereo Headphones = $7.88 Micro-thin calculator = $4.88 Computer w/ 20mb Hard drive = $1,599 Mobile Cellular Phone = $199 Portable CD player = 159.95 Desktop Scanner = 99.95 Voice-Activated Cassette Tape Recorder = $29.95 Answering Machine = $49.95 VHS Camcorder = $799 TOTAL = $2,963.4 ($5,068.68 in today’s dollars)
    3. 3. What makes your phone so smart? It can: • Take photos & edit them (PS Touch, Snapseed, etc.) • Capture video & edit (YouTube Capture, iMovie) • Publish to blogs, social networks • Share via file sharing applications (Dropbox, Google Drive) • Word processing | Spreadsheets | PowerPoint (Keynote) • Scan and annotate documents (Scanner Pro) • Schedule reminders and take notes • Manage passwords (Dashlane, Keeper, etc.) • Read/watch/listen to the news, music, podcasts, etc. #Mnnptechdummies | @jeffachen • Conduct commerce (eBay, Esty, Amazon marketplace, etc.) • Scan QR codes • Get directions • Pocket calculator • Serve as a teleprompter (ProPrompter) • Add graphic design to photos (Over, Studio) • Conduct video conference calls (Google Hangout, Skype, etc.) • World clocks, timers, stopwatch and alarms! • Save and read pdf documents and books
    4. 4. Okay, I’ve got my phone. Let’s do this. • Cool. We’ll discuss what a “visual” content strategy can do and what it looks like for your organization. • Then, we’ll do a hands-on session for creating quality photos and videos using your phone. • Next, we’ll talk about Instagram, Vine and those other visual social newtorks work. • Last, we’ll do a giveaway of 2 Smartphone tripods. #Mnnptechdummies | @jeffachen
    5. 5. Visuals ( ) are just another form of communication #Mnnptechdummies | @jeffachen Photos Videos graphics
    6. 6. Communication is visual • Posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click- throughs than text-based posts.* • With the rise of Pinterest and Tumblr, it's going to become increasingly important to produce content in visual form, whether it is infographics, images w/ text overlay or pretty quote graphics. #Mnnptechdummies | @jeffachenSOURCE: Kissmetrics
    7. 7. Visuals ( ) are just another form of communication #Mnnptechdummies | @jeffachen Photos Videos graphics • They convey emotion, tell stories, inspire trust and many times engage users more than written text. • Video, in particular, allows viewers to “experience” something. • The key is aligning your strategic goals with your visual communication tools.
    8. 8. Stratigic Goals & Visual Tools Strategic Goals • Increase awareness of issue X, Y, Z • Increase donations in FY14 • Reduce customer service call volume • Increase organizational transparency • Make volunteering/donating more fun and engaging Visual Comm Tactics • Photo or video series exploring the issues • Visual storytelling through pics/video • Engage via Twitter, Facebook, etc. and provide information using photos or graphics • Thank you videos, videos from donors or staff, fun graphics, photos or memes #Mnnptechdummies | @jeffachen
    9. 9. …in other words #Mnnptechdummies | @jeffachen Every piece of visual communication you create should answer the following questions: • Who is this intended for? • What are we trying to communicate? • What action do we want viewers to take? • Where will we post/publish this? • Is this the best way to communicate this idea? • Is this something I would watch/click/etc.?
    10. 10. Take out your Smartphones (or tablets) and open your camera app #Mnnptechdummies | @jeffachen
    11. 11. Composition #Mnnptechdummies | @jeffachen
    12. 12. Lighting #Mnnptechdummies | @jeffachen
    13. 13. Bad lighting! #Mnnptechdummies | @jeffachen
    14. 14. Avoid Motion Blur #Mnnptechdummies | @jeffachen
    15. 15. Avoid Motion Blur (use a tripod or stabilize your camera) #Mnnptechdummies | @jeffachen
    16. 16. #Mnnptechdummies | @jeffachen
    17. 17. Now, open your video camera. #Mnnptechdummies | @jeffachen
    18. 18. Tripods & Lighting #Mnnptechdummies | @jeffachen
    19. 19. Audio #Mnnptechdummies | @jeffachen
    20. 20. #Mnnptechdummies | @jeffachen
    21. 21. Create videos with purpose: • Status Update (give knowledge) • Yagotta watch this! (give excitement or laughter) • Thank you note (give thanks) • Take my tour (give the inside scoop) • So that’s how it’s done!? (give insight) #Mnnptechdummies | @jeffachen
    22. 22. Visual Social Networks: • Instagram • Vine • YouTube • Pinterest #Mnnptechdummies | @jeffachen
    23. 23. Examples - Instagram Opportunity Partners • #TheOP60 – I support OP… • Events • Just for fun #Mnnptechdummies | @jeffachen
    24. 24. Examples - Vine The Humane Society • Videos of their daily work • Funny videos to promote their magazine #allanimals • How to put together a disaster preparedness pet kit #Mnnptechdummies | @jeffachen
    25. 25. Examples - YouTube YouthLink • Public Service Announcements • National videos • Thank you videos to donors #GTMD13 • Updates from Executive Director #Mnnptechdummies | @jeffachen
    26. 26. Using your phone for Vine &Instagram • Keep it interesting and fun • Be quirky • Use hashtags and cross promote via Twitter/Facebook • Don’t just post photos about yourselves • Your visual communication should align with your strategic goals #Mnnptechdummies | @jeffachen
    27. 27. Productivity • Payments/Donation processing –GiveMN Mobile – Square/Paypal • Calendar apps • Organization apps #Mnnptechdummies | @jeffachen
    28. 28. Your assignment • Think of your Smartphone like a Swiss Army Knife for your nonprofit life. • Pick three tasks you can learn to do on your Smartphone and learn to use them weekly • Practice taking photos and videos using today’s techniques #Mnnptechdummies | @jeffachen
    29. 29. There are no dumb questions. #Mnnptechdummies | @jeffachen

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