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 Rules of Graphics
 

Rules of Graphics

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     Rules of Graphics Rules of Graphics Presentation Transcript

    • Markel Chapters12
    • Transforming Life into Graphics Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
    • Graphics help us:
        • Catch the reader’s attention and interest.
        • Communicate information that is difficult to communicate with words.
        • Clarify and emphasize information.
        • Communicate with nonnative speakers of English.
        • Communicate information to multiple audiences with different interests, aptitudes, and reading habits.
      Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • They can catch the reader’s attention and interest. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • Graphics can communicate steps in a process more effectively than words alone. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • An effective graphic :
        • Should serve a purpose.
        • Should be simple and uncluttered.
        • Should present a manageable amount
        • of information.
        • Should meet the reader’s format expectations.
        • Should be clearly labeled.
      Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • It should be simple and uncluttered. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • Evaluate the effectiveness of the following graphic: Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
    • Begin the axes in your graphs at zero—or mark them clearly. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • How do I integrate a graphic into text?
        • Place the graphic in an appropriate location.
        • Introduce the graphic in the text.
        • Explain the graphic in the text.
        • Make the graphic clearly visible.
        • Make the graphic accessible.
      Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • Evaluate how the following graphic is integrated: Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
    • And this one? Evaluate. Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
    • Follow these six principles in creating honest graphics :
      • Cite your source and obtain permission.
      • Include all relevant data.
      • Show items as they really are.
      • Do not use color or shading to misrepresent an item’s importance.
      Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • Daily Show Poll Smoking Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
    • In creating graphics, choose one of the following four approaches:
      • using existing graphics
      • modifying existing graphics
      • creating graphics on a computer
      • having someone else create the graphics
      Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
      • Line drawings can focus the reader’s attention on desired information better than a photograph can.
      • Line drawings can highlight information that might be obscured by bad lighting or a bad angle in a photograph
      • Line drawings can be easier for readers to understand than photographs are.
      Line drawings can have three advantages over photographs: Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • Line drawings can have a unique advantage over other graphics Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • Use these four techniques to show motion: Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • Use graphics to demonstrate logical relationships. Explain the logical relationship expressed in the following sign: Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • Use color effectively
      • Don’t overdo it.
      • Use color to emphasize particular items.
      • Use color to create patterns.
      • Use contrast effectively.
      • Take advantage of any symbolic meanings colors may already have.
      • Be aware that color can obscure or swallow up text.
      Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • Use color to establish patterns Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
    • Use color to create effective contrast
      • The text is hard to read because of insufficient contrast.
      Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's Effective contrast makes the text easier to read.
    • Choosing Colors Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
    • Begin with the Basics Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
    • Consider Drama Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
    • Select Harmony Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
    • Go for Contrast Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
    • Feeling Warm? Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
    • Turn UP the Heat Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
    • Start Moving Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's