Internet world2013 feedback

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My feedback of the Internet World 2013 conference in London, April 2013

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Internet world2013 feedback

  1. 1. latest UK / Europeaninternet trendsjapie swanepoel:15 / 17 May 2013
  2. 2. video responses by brandsmobile search: 77% close to PC73% of mobile search triggeractionads noticed when users are “in-market”NB: responsive designdont just use sales asmeasurement: site visits, storevisits, interaction, downloadsshares drive salesstorytellingCREATE video contentget everyone on board!
  3. 3. mobile first philosophy680 m on mobilenext focus areas: mobile /search / gifts / insightsmaggi sauces: 8% adspend,19% sales in UK
  4. 4. 1 billion tweets every 2,5 days80% on mobile1/3 while shoppingbrand banter / Superbowldrive campaigns via twittermercedes campaign
  5. 5. if police & army can manage risk of SM, yourorganisation cankeep relevant & interesting: case studytldrtcdnf10 - 15 % of budget for unplanned activity
  6. 6. Responding to youraudiencehttp://www.youtube.com/watch?v=Bpy75q2DDow
  7. 7. social media + ecommerce =social commercevalue of incremental revenue pershare: fb - 65%, t - 330%
  8. 8. Key take-aways• SOCIALCOMMERCE• MOBILE• VIDEO• RESPOND
  9. 9. www.interactiveconcepts.co.zajapie@interactiveconcepts.co.za@japies

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