1. latest UK / Europeaninternet trendsjapie swanepoel:15 / 17 May 2013
2. video responses by brandsmobile search: 77% close to PC73% of mobile search triggeractionads noticed when users are “in-market”NB: responsive designdont just use sales asmeasurement: site visits, storevisits, interaction, downloadsshares drive salesstorytellingCREATE video contentget everyone on board!
3. mobile first philosophy680 m on mobilenext focus areas: mobile /search / gifts / insightsmaggi sauces: 8% adspend,19% sales in UK
4. 1 billion tweets every 2,5 days80% on mobile1/3 while shoppingbrand banter / Superbowldrive campaigns via twittermercedes campaign
5. if police & army can manage risk of SM, yourorganisation cankeep relevant & interesting: case studytldrtcdnf10 - 15 % of budget for unplanned activity
6. Responding to youraudiencehttp://www.youtube.com/watch?v=Bpy75q2DDow
7. social media + ecommerce =social commercevalue of incremental revenue pershare: fb - 65%, t - 330%