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Twitter For Business


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The Basics of Using Twitter for Your Business

The Basics of Using Twitter for Your Business

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  • Form of Micro-BloggingBeen Around for 4 YearsNamed after the sound birds make when they communicate140 Character Limit
  • Ashton Kucher @aplusk, Shaq @the_real_shaq, MC Hammer @mchammer, Britney Spears @britneyspears, Oprah @oprahAmazon Bought Zappos in July for $928 million
  • (Missoula Job Service and many recruiters) (UM Productions, Missoulian, UM Grizzlies, Edible Missoula, Energy 107.5, New, Vann’s, Montana Business, Tweetups and Twestivals, the Rio)(Ride share, Missoula Freecycle, Kingfisher, Contests – UM Grizzlies and more)(Missoulian, KPAX, Government, Emergencies, Weather, Amber Alerts, Breaking News as It’s Happening)Find a Job or Hire EmployeesFind Out About Local EventsFind “Free Stuff” and Win PrizesGet Suggestions & RecommendationsMeet People with a Shared Interest (locally & globally)Get News ImmediatelyResearch & Education
  • Email Newsletter Example
  • On an average day, each person is inundated with over 2200 outbound marketing interruptions. Most people are becoming numb to all this type of marketing junk hitting them, and they are starting to block it out, with services and products like DVR's, Tivo, spam filtering, iPods, caller ID and pop-up blockers.Only 14% of people trust advertising.
  • Businesses that are going to succeed in this new medium are able to tap into the “human element”Businesses have not traditionally been good at this, it’s a huge opportunity for those that are.
  • 12:1
  • If you’re not using Twitter, you can sign up for a Free Account at, select a unique username and add your location.Username can be up to 15 charactersCustomize your profile and add a photo – people will be more likely to follow you back if they can see you’re a real person and not a spammer. Your profile also lets people know what you will generally be tweeting about. (UNDER SETTINGS)
  • Ham Radio
  • The Secret to Twitter & Social Media in general: “You have to give to get”It’s All About RelationshipsBe there BEFORE the Sale
  • Transcript

    • 1. Put Twitter to Work for Your Business
      Presented by:
      JAM Media Group
      Monica Ray @MontanaMonica
      Kevin Ray @KevinRay
      Clint Miller @TheRealClint
      Tim Danyo @TimDanyo
    • 2. What is Twitter?
      The Internet’s Fastest Growing Social Media Site
      Grown 1382% in the past year!
      Just a tool –all in how you use it
    • 3. Who’s Using Twitter?
      • 6-10 Million Users on Twitter – estimates vary, had 1 million users 1 year ago!
      Businesses &
      Teachers, Musicians
      Artists & More
      Athletes, Celebs, Politicians
    • 4. Big Dipper Ice Cream
      Big Sky Brewery
      Missoulians and Montanans
      UC Market
      KPAX & KECI
    • 5. CLINT
    • 6. Why Use Twitter?
      Jobs & Opportunities
      Win Prizes & Learn About Special Offers
      Meet Others with Shared Interests – Pets, Ham Radio, Technology, Sports, etc.
    • 7. U.S. Airways Plane in the Hudson River
      Janis Krums @Jkrums had the first photo of the U.S. Airways plane in the Hudson River from his I-Phone and broadcast it across Twitter.
      Twitter has news as it’s happening.
      CNN and other news stations are even using, “Twitter reports…” in their news stories for breaking news.
    • 8. How Can Twitter Help My Business?
      Gain local and national following
      Quickly notify customers of specials/events
      Promote your Blog or Website & SEO
    • 9. How Can Twitter Help My Business
      Amazing customer service tool
      Reputation Management
    • 10. How Can Twitter Help My Business?
      Makes your business “approachable”
      It’s Like Having Your Own PR & Marketing Firm that works for FREE!!
      1 Good Tweet
      Can Equal
      10,000 Impressions
      But, there is one thing to remember……
    • 11. I Don’t Want to Be Sold!
      86%of People Don’t Trust Advertising.
      Don’t Be Spammy
    • 12. “It stopped being about technology when it became social”
    • 13. Businesses Need to Have a “Human Element”
    • 14. How to Use Twitter
      Set up a Free Account
      Select a Unique Username
      Customize Your Profile & Add a Photo
      Add a Link
    • 15. Customize Your Background
      Use a photo for your background
      Customize Colors
      Settings Tab
      Create a background for Free at Twitbacks
    • 16. Must Have Twitter Tools
      Seesmic Desktop, Hootsuit, Tweetgrid
      UberTwitter for Blackberry
      The Tools Can Help
      Make Twitter Work for You!
    • 17. TweetDeck
    • 18. Develop a Strategy
    • 19. Follow & Get Followed
      • Not all Followers are Created Equal
      • 20. Build a QUALITY network of people with similar interests
      • 21. Mr. Tweet and Twellowhood will help
      • 22. Twitter Search
      • 23. Watch for Spammers
      • 24. Don’t Follow Too Many At Once
    • Watch Others and do what feels comfortable
      Be Genuine, Be Yourself, What’s Interesting in Your Life?
      Interesting News Stories, Local Events
      TwitPics or Posterous – Photos from your phone to Twitter
      Songs –
      What to Tweet?
    • 25. Hashtags #
      Used for specific
      Topics, phrases
      or events
    • 26. Twitter Zen
    • 27. 5 Tips for Success
      Have a Strategy
      Be Yourself – Transparency is Good
      Provide Value & Don’t Be Spammy – Good Content Goes a Long Way
      Be Responsive & Engaging
      Keep Learning
    • 28. Keep Learning
      Social Media Club Missoula
      Third Wednesday of Every
      Social Media Boot Camp
      Full day on tools & strategy
      MBN Symposium in February
    • 29. Twitter Business Case Studies
      • Clint Miller – RECR @TheRealClint
      • 30. Tim Danyo – Imagination Media @TimDanyo
      • 31. Kevin Ray – Access Realty – The Tweeting Hunter @KevinRay
    • Questions?