Twitter For Business


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The Basics of Using Twitter for Your Business

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  • Form of Micro-BloggingBeen Around for 4 YearsNamed after the sound birds make when they communicate140 Character Limit
  • Ashton Kucher @aplusk, Shaq @the_real_shaq, MC Hammer @mchammer, Britney Spears @britneyspears, Oprah @oprahAmazon Bought Zappos in July for $928 million
  • (Missoula Job Service and many recruiters) (UM Productions, Missoulian, UM Grizzlies, Edible Missoula, Energy 107.5, New, Vann’s, Montana Business, Tweetups and Twestivals, the Rio)(Ride share, Missoula Freecycle, Kingfisher, Contests – UM Grizzlies and more)(Missoulian, KPAX, Government, Emergencies, Weather, Amber Alerts, Breaking News as It’s Happening)Find a Job or Hire EmployeesFind Out About Local EventsFind “Free Stuff” and Win PrizesGet Suggestions & RecommendationsMeet People with a Shared Interest (locally & globally)Get News ImmediatelyResearch & Education
  • Email Newsletter Example
  • On an average day, each person is inundated with over 2200 outbound marketing interruptions. Most people are becoming numb to all this type of marketing junk hitting them, and they are starting to block it out, with services and products like DVR's, Tivo, spam filtering, iPods, caller ID and pop-up blockers.Only 14% of people trust advertising.
  • Businesses that are going to succeed in this new medium are able to tap into the “human element”Businesses have not traditionally been good at this, it’s a huge opportunity for those that are.
  • 12:1
  • If you’re not using Twitter, you can sign up for a Free Account at, select a unique username and add your location.Username can be up to 15 charactersCustomize your profile and add a photo – people will be more likely to follow you back if they can see you’re a real person and not a spammer. Your profile also lets people know what you will generally be tweeting about. (UNDER SETTINGS)
  • Ham Radio
  • The Secret to Twitter & Social Media in general: “You have to give to get”It’s All About RelationshipsBe there BEFORE the Sale
  • Twitter For Business

    1. 1. Put Twitter to Work for Your Business<br />Presented by:<br />JAM Media Group<br />Monica Ray @MontanaMonica<br />Kevin Ray @KevinRay<br />Clint Miller @TheRealClint<br />Tim Danyo @TimDanyo<br />
    2. 2. What is Twitter?<br />The Internet’s Fastest Growing Social Media Site<br />Grown 1382% in the past year!<br />Just a tool –all in how you use it<br />
    3. 3. Who’s Using Twitter?<br /><ul><li>6-10 Million Users on Twitter – estimates vary, had 1 million users 1 year ago!</li></ul>Businesses &<br />Non-Profits<br />Teachers, Musicians<br />Artists & More<br />Athletes, Celebs, Politicians<br />
    4. 4. Big Dipper Ice Cream<br />TWEET<br />Big Sky Brewery<br />Missoulians and Montanans<br />UC Market<br />KPAX & KECI<br />Missoulian<br />Vann’s<br />HuHot<br />
    5. 5. CLINT<br />
    6. 6. Why Use Twitter?<br />Jobs & Opportunities<br />Win Prizes & Learn About Special Offers<br />Meet Others with Shared Interests – Pets, Ham Radio, Technology, Sports, etc.<br />
    7. 7. U.S. Airways Plane in the Hudson River<br />Janis Krums @Jkrums had the first photo of the U.S. Airways plane in the Hudson River from his I-Phone and broadcast it across Twitter.<br />Twitter has news as it’s happening.<br />CNN and other news stations are even using, “Twitter reports…” in their news stories for breaking news.<br />Source:<br />
    8. 8. How Can Twitter Help My Business?<br />Gain local and national following<br />Quickly notify customers of specials/events<br />Promote your Blog or Website & SEO<br />
    9. 9. How Can Twitter Help My Business<br />Amazing customer service tool<br />Reputation Management<br />
    10. 10. How Can Twitter Help My Business?<br />Makes your business “approachable”<br />It’s Like Having Your Own PR & Marketing Firm that works for FREE!!<br />1 Good Tweet <br />Can Equal <br />10,000 Impressions<br />But, there is one thing to remember……<br />
    11. 11. I Don’t Want to Be Sold!<br />86%of People Don’t Trust Advertising.<br />Don’t Be Spammy<br />
    12. 12. “It stopped being about technology when it became social”<br />
    13. 13. Businesses Need to Have a “Human Element”<br />
    14. 14. How to Use Twitter<br />Set up a Free Account<br />Select a Unique Username<br />Customize Your Profile & Add a Photo<br />Add a Link<br />
    15. 15. Customize Your Background<br />Use a photo for your background<br />Customize Colors<br />Settings Tab<br />Create a background for Free at Twitbacks <br />
    16. 16. Must Have Twitter Tools<br />Tweetdeck<br />Seesmic Desktop, Hootsuit, Tweetgrid<br />UberTwitter for Blackberry<br />The Tools Can Help <br />Make Twitter Work for You!<br />
    17. 17. TweetDeck<br />
    18. 18. Develop a Strategy<br />
    19. 19. Follow & Get Followed<br /><ul><li>Not all Followers are Created Equal
    20. 20. Build a QUALITY network of people with similar interests
    21. 21. Mr. Tweet and Twellowhood will help
    22. 22. Twitter Search
    23. 23. Watch for Spammers
    24. 24. Don’t Follow Too Many At Once</li></li></ul><li>Watch Others and do what feels comfortable<br />Be Genuine, Be Yourself, What’s Interesting in Your Life?<br />Interesting News Stories, Local Events<br />TwitPics or Posterous – Photos from your phone to Twitter<br />Songs –<br />What to Tweet?<br />
    25. 25. Hashtags #<br />Used for specific<br />Topics, phrases <br />or events <br />#REBCPDX<br />#Missoulatweetup<br />#Seriously<br />
    26. 26. Twitter Zen<br />
    27. 27. 5 Tips for Success<br />Have a Strategy<br />Be Yourself – Transparency is Good<br />Provide Value & Don’t Be Spammy – Good Content Goes a Long Way<br />Be Responsive & Engaging <br />Keep Learning<br />
    28. 28. Keep Learning<br />Social Media Club Missoula<br /> Third Wednesday of Every <br /> Month<br />Social Media Boot Camp<br /> Full day on tools & strategy<br />MBN Symposium in February<br />
    29. 29. Twitter Business Case Studies<br /><ul><li> Clint Miller – RECR @TheRealClint
    30. 30. Tim Danyo – Imagination Media @TimDanyo
    31. 31. Kevin Ray – Access Realty – The Tweeting Hunter @KevinRay</li></li></ul><li>Questions?<br />