2010 07 19 Social Media

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Social Media - the way to promote your business online

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  • WelcomeIntroductions Ed and JaneThanks to Almanack for hosting usPurpose of today
  • Story about online dating agencySocial Media is just like the newspaper – sport, politics, fish and chip papers
  • 0930 – 0940What do you want someone to do when they visit your website?Buy something?Contact you?How easy is it for them to do that?How many clicks does it take them? Is the call to action in a “hot spot”?But the most important question is: how do they find your website?Estimated more than 2 billion sites...
  • 0940 – 1000
  • 1010 – 1020Guess which age group uses social network sites the most
  • Guess who uses Social Media more – men or women?
  • 1020 – 1040What does this mean?Think back to traditional forms of communication – one person reading or watching. What do they do with the information?What can someone do with information if they use Social Media?What do you want someone to do with your information?
  • 1040 – 1120
  • Barack Obama had 290,000 followers
  • Barack Obama has 3,780,000 followers
  • 10 Downing Street had 85,000 followers
  • 10 Downing Street has 1,737,000 followers
  • Has everyone got this?How do you followdifferent groups? Tweetdeck...
  • Twitter worksHow else can you drive traffic to your website...
  • 2010 07 19 Social Media

    1. 1. Social Media<br />Ed Hart<br />Your Financial Business Support<br />
    2. 2. Agenda<br />What is your Web Site for?<br />What is Social Media?<br />Who uses Social Media?<br />How does Social Media work?<br />Twitter<br />Other forms of Social Media<br />Google Analytics<br />
    3. 3. How do we promote our businesses?<br />Newspapers<br />Flyers<br />Magazines<br />Billboards/Posters<br />Radio<br />TV<br />say hello to “Social Media”, the best way to promote your website!<br />
    4. 4. What is your Website for?<br />To generate sales(direct benefit)<br />To promote your business(indirect benefit)<br />
    5. 5. Websites – what is yours for?<br />
    6. 6. What is Social Media?<br />Social Media is a fusion of sociology and technology; transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.<br />Social Media is also described asuser-generated content (UGC) or consumer-generated media (CGM).<br />
    7. 7. What is Social Media?<br />Social Media is a way of marketing your business online.<br />Social Media is a way of driving traffic to your website.<br />
    8. 8. Who uses Social Media<br />Age Profile:<br />
    9. 9. Who uses Social Media<br />Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours…<br />More than 35m Facebook users update their status each day. This is 5m more than in July 2009.<br />Facebook currently has in excess of 350 million active users on global basis. Six months ago, this was 250m… meaning around a 40% increase of users in less than half a year.<br />Back in 2009, the average Facebook user had 120 friends. This is now around 130.<br />Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase. (Previously 30m). Users who access Facebook through mobile devices are almost 50% more active than those who don’t.<br />LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August 2009.<br />Flickr now hosts more than 4bn images.<br />Wikipedia currently has in excess of 14m articles. It’s 85,000 contributors have written nearly a million new posts in the last six months.<br />Twitter now has 75m user accounts, with around 15m regular users globally. A few months ago, there was an estimated 6-10m regular users.<br />
    10. 10. Who uses Social Media<br />Male v Female:<br />
    11. 11. Which is the most popular website?<br />Facebook reached an important milestone in the week ending 13 March 2010 by surpassing Google to become the most visited US website.<br />
    12. 12. Pause for thought<br />Any surprises?<br />Is your audience/customer using Social Media?<br />Are you?<br />so, how do we use Social Media...<br />
    13. 13. How does Social Media work?<br />Social Media is a fusion of sociology and technology; transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.<br />Social Media is also described asuser-generated content (UGC) or consumer-generated media (CGM).<br />
    14. 14. Introduction to Twitter<br />Some facts...<br />
    15. 15. How many people use Twitter globally? Feb 2009<br />
    16. 16. How many people use Twitter globally? April 2010<br />
    17. 17. How many people use Twitter in the UK – Feb 09?<br />
    18. 18. How many people use Twitter in the UK – April 2010?<br />
    19. 19. How does Twitter work?<br />Best way to explain it, is to try it:<br />TWITTER<br />A STARTERS GUIDE<br /> <br /> <br />Step 1 – Join<br /> <br />Step 2 – Follow<br /> <br />Step 3 – Listen<br /> <br />Step 4 – Contribute<br /> <br />Step 5 – Advise<br /> <br /> <br /> <br /> <br />Ed Hart – www.yourfbs.co.uk – 07913 895798<br />
    20. 20. Twitter<br />
    21. 21. Tweetdeck<br />
    22. 22. How does Twitter work?<br />
    23. 23. Blog<br />
    24. 24. Facebook<br />
    25. 25. LinkedIn<br />
    26. 26. Does it work?<br />How do you know if your website is working?<br />If you do something different, how do you measure the impact on your website?<br />
    27. 27. Google<br />Google hunts for text in web pages.<br />Several hundred million searches are performed by Google every day.<br />How do you know if anyone is looking at your website?<br />
    28. 28. Google Analytics<br />
    29. 29. Where are they coming from?<br />
    30. 30. Where are they coming from?<br />
    31. 31. Where are they coming from?<br />
    32. 32. Final Thoughts<br />Ideas that are spread through and by groups of people are far more powerful than ideas delivered to an individual, or by an individual.<br />Don’t think of Social Media as something that only happens online – it’s a mesh of online activities and physical meetings.<br />Learn to lose some control – in return for greater reach.<br />Real engagement is when people do things for you that you didn’t ask them to.<br />
    33. 33. See you in the clouds!<br />Ed Hart<br />Your Financial Business Support<br />07913 895798<br />www.yourfbs.co.uk<br />

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