All About Social Media

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All about social media trends, business case studies, reputation.

For presentation to Eric Melchor's University of Houston Downtown Marketing Course

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  • In 2008-2009, Dell, had been able to track just over $6.5 million in sales from promotions run exclusively via the tweet. The $6.5 million is the product of 100 employees tweeting in 35 different channels reaching customers in over 12 countries; Brazil Twitter users have spent over $800,000 in the last eight months. For a company this large and with so much effort behind it, the number sounds less impressive but still… Anyone out there taken advantage of a Twitter deal from Dell?
  • Frank Eliason might be the most famous customer service manager in the world. He started @ComcastCares, to much media attention. Comcast even goes out of its’ way to find tweets from disgruntled comcast customers (
  • My Starbucks Idea – Starbucks’ own version of a social network where customers are asked to share their ideas on anything related to Starbucks. The site gives users the ability to see what others are suggesting, vote on ideas and check out the results. This site is a brilliant and important aspect of Starbucks social media strategy. Users who are part of this network feel that they have some role in the decision making process of the company and it makes them feel a part of it.
  • The Fiesta Movement, Ford‘s recently six-month social media experiment put a new Fiesta car in the hands of 100 “agents” (members of the public) to drive and review using Twitter, Flickr, YouTube, and blogs. Fiesta Movement was a huge success. The 700 videos produced by the agents have generated 6.5 million views on YouTube, and there have been more than 3.4 million impressions of Fiesta Movement on Twitter. Even photos taken by the agents have been viewed more than 670,000 times. When it comes to word-of-mouth marketing, those are serious numbers. As Scott Monty, Ford’s head of social media said while creating buzz from Fiesta Movement was certainly important (more than 50,000 U.S. consumers who interacted with the movement said they wanted more information about the vehicle, and 97 percent of those do not own Ford vehicles), equally important was the customer feedback on design and engineering issues that the Fiesta agents have delivered. This was particularly important given that Ford was introducing this version of the Fiesta—a European car—into the U.S. market for the first time.
  • Within hours, the American Red Cross made it incredibly easy to donate $10 via text by texting HAITI to 90999. Within days, millions had been raised.
  • How does Social Media work?Before Social Media, one person’s restaurant experience might be conveyed to their neighbors, parents, and co-workers.There are only so many people that one person would be in contact with to even be able to chat about a particular business or experience.
  • After social media, each person’s network will see that individual’s comments, suggestions, and possible endorsements of a company.
  • What does this mean? Companies no longer have control of the bulk of what is said about them. Across social networks, rating sites like Yelp and Citysearch, people are creating messaging that is outside the traditional realms of marketing – TV, Radio, Newspapers, Billboards. More importantly, these personal contacts are much more influential than traditional forms of Social Media, so each and every one of you can affect someone, and help to positively influence the Spark Energy message. Today, you are part of the message, and you are part of the conversation!
  • Regulated Monopoly – why do you care about improving customer satisfaction/sentiment? What do complaints cost? What does it cost to avoid the complaints? Aggregated still costs company – goodwill, etc. Youtube – Social Media ROI Calculation, Salesforce.com
  • If you hold true the notion that being responsive to online customer questions, complaints and feedback is an essential core tenet of good social media marketing, then you should consider your response time a valuable success metric. Being fast (and first) to respond to the online conversation, particularly when it turns bad, is a critical component of online customer service and an engaged social business.The fast food industry certainly appreciates response time. The word “fast” is in the description of their market segment. Those computer monitors that hang from the ceilings behind counters at McDonald’s, Chick-Fil-A and the like primarily display the orders yet to be filled, but secondarily also flash how long it has been since the order was placed to keep the staff focused on their basic unique selling proposition: fast.I took a few minutes to plug several restaurants into Expion, an enterprise social media management solution focused on franchise and multiple location businesses. They are a client of mine and their back-end analytics offer a pretty amazing ability to pull information about your competitor’s activity on Facebook and Twitter and allow you to compare, analyze, etc.Looking across a landscape of fast food offerings including McDonald’s, Wendy’s, Chick-Fil-A, Burger King, Tim Horton’s, Hardee’s, Arby’s, Subway, Quizno’s, Panera Bread and A&W, we find some interesting correlations. For the time frame of Jan. 1 through Jan. 17 of this year, Wendy’s, Pizza Hut and Chick-Fil-A all had average first-time responses under 1:30. All three have over 1,100 fan posts on their wall. No other restaurants were close in fan post volume. One could correlate that the more responsive a brand is, the more engaged their fans are.Wendy’s has an astonishing 20-minute response time to over 6,000 posts (17.6 percent of the 37K posts in the first two weeks of January). Of course, the restaurant’s FryForAll promotion and application accounts for the lion’s share of their posts, but still. Some 225 entries on Wendy’s Facebook page have been deemed negative by Expion’s keyword filters and the restaurant is there to offer a response.Pizza Hut is victimized by Facebook Wall spammers quite a bit and doesn’t seem to do a very good job of moderating or controlling the issue. They responded to nine percent of all fan posts in about 1:15. Their response to the negative posts, however, was just 24 minutes, so nice steppin’ up.Chick-Fil-A has an impressive 37.2% response rate for all wall posts — highest among those I looked at. They also responded to 56 percent of those deemed negative (behind Quizno’s, Subway and Arby’s). But only Quizno’s matched their 55 minue response time. It took Arby’s almost 11 hours.
  • Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything they’ve bought and any demographic information Target has collected from them or bought from other sources. Using that, Pole looked at historical buying data for all the ladies who had signed up for Target baby registries in the past.- Large Quantities of unscented Lotion
  • Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything they’ve bought and any demographic information Target has collected from them or bought from other sources. Using that, Pole looked at historical buying data for all the ladies who had signed up for Target baby registries in the past.- Large Quantities of unscented Lotion
  • Be professional online. Scott Bartosiewicz, a social media marketing specialist was stuck in traffic, and was running late for work. He intended to post a note to his personal twitter feed, but the application he was using allegedly had a glitch, and he instead posted this message to the official Chrysler Autos twitter feed. Within a couple hours, hundreds of thousands of people had heard of the flub, and it even made mainstream media coverage.In the same way, watch the type of information you post personally, because even though you may not accidentally post to the official Spark Energy channels, please be aware that what you post can still reflect upon your company.
  • This particular Twitter posting came back to bite James Andrews from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to the worldwide communications group at FedEx (150+) people. Not only did an employee find it, they were totally offended by it and responded to the agency person. The kicker is that they copied the FedEx Coporate Vice President, Vice President, Directors and all management of FedEx’s communication department AND the chain of command at Ketchum. Mr. Andrews, the Ketchum presenter, did not take into account that many FedExers are native Memphians and are feircely defensive of their city and their company.
  • Always be transparent when posting online, especially when speaking engaging when referring to competitors, and when speaking about Spark Energy.In 2009, a man named Michael Bayard posted a job on Amazon’s Mechanical Turk – a website for posting small jobs like transcribing videos, etc.The job requested that people look up specific Belkin products, and rate them favorably, whether they had owned or even used them, or not.Upon doing some research, a blog discovered that Mr. Bayard was a Business Development manager at Belkin, simply by searching for his name on LinkedIn.
  • Belkin ended up having to have the President apologize for the activity, Mike was fired, and amazon deleted the fraudulent postings – you’ll see that one of the products today still has a large majority of 1-star ratings. His lack of transparency, along with his request for others to disguise their motives resulted in a huge blunder for Belkin, and it exists today as one of the largest examples of someone trying to sneak around the system.
  •  Have a Break video Greenpeace had produced on Wednesday I didn’t foresee how Nestlé would manage to fail on such an epic scale on their social media management.Following the  email action, hundreds of activists became fans of Nestlé on their  Facebook page and then hit their wall with messages clearly stating they weren’t fans, they just wanted Nestlé to sort their palm oil sourcing out.Whoever was managing the wall for Nestlé must have had a bad couple of days – they posted a comment telling people if they mashed up their logos and posted on the wall their comments would be deleted. To add to the problem the moderater then started to get snippy with people:Read more on Future:Media:Change: http://futuremediachange.com/2010/03/nestle-in-epic-social-media-fail/#ixzz1I0pyW1h9 Blogging the intersection of media, technology and the global good Under Creative Commons License: Attribution Share Alike
  • "Timothy DeLaGhetto," aka @Traphik, Timothy, a server at CPK, was none too happy about a recent uniform change, so he turned to Twitter to tell his company how he felt. The Twitterer was tracked down to a Long Beach CPK store and fired for his behavior.
  • Some of these also look up candidates before they've contacted you.
  • Recruiters are twice as likely to find something to disqualify you as a candidate than to hire you.
  • Up 10% in just two years.
  • Don’t be this guy.
  • All About Social Media

    1. 1. @EricTTung #UHDMKTerict.co/UHDMKT Holy Crap, You Can Get Paid To Be On Facebook? All About Social Media in Business, Jobs & Reputation
    2. 2. @EricTTung #UHDMKTerict.co/UHDMKT Hi! Eric T. Tung • Social Media Manager @ BMC • Univ. Texas 05 Graduate • 5 Years in Social • 65,000 Twitter followers • Forbes #1 Social Media Network
    3. 3. @EricTTung #UHDMKTerict.co/UHDMKT
    4. 4. @EricTTung #UHDMKTerict.co/UHDMKT
    5. 5. @EricTTung #UHDMKTerict.co/UHDMKT This Was A Cool Album
    6. 6. @EricTTung #UHDMKTerict.co/UHDMKT This Was A New Car @EricTTung #UHDMKTerict.co/UHDMKT
    7. 7. @EricTTung #UHDMKTerict.co/UHDMKT This was probably you. @EricTTung #UHDMKTerict.co/UHDMKT
    8. 8. @EricTTung #UHDMKTerict.co/UHDMKT And This Was The Internet @EricTTung #UHDMKTerict.co/UHDMKT
    9. 9. @EricTTung #UHDMKTerict.co/UHDMKT 1999, My First Website…
    10. 10. @EricTTung #UHDMKTerict.co/UHDMKT 2005, TheFacebook.com @EricTTung #UHDMKTerict.co/UHDMKT
    11. 11. @EricTTung #UHDMKTerict.co/UHDMKT 2008, Joined Twitter @EricTTung #UHDMKTerict.co/UHDMKT
    12. 12. @EricTTung #UHDMKTerict.co/UHDMKT 2008, GDF SUEZ Marketing Communications - Telemarketing - Promo Products - Trade Shows - Newsletters - Google Ads - Social Media @EricTTung #UHDMKTerict.co/UHDMKT
    13. 13. @EricTTung #UHDMKTerict.co/UHDMKT 2011, Social Media Specialist @EricTTung #UHDMKTerict.co/UHDMKT
    14. 14. @EricTTung #UHDMKTerict.co/UHDMKT What I‟m Gonna Tell Ya. • 1. What‟s Social Media about? • 2. Wait, You Get Paid For This? • 3. Keeping Your Reputation Up. • 4. What You Should Do Right Now.
    15. 15. @EricTTung #UHDMKTerict.co/UHDMKT Generated in sales from Twitter as early as 2009 $6.5 million @EricTTung #UHDMKTerict.co/UHDMKT
    16. 16. @EricTTung #UHDMKTerict.co/UHDMKT Has helped over 150,000 customers through Twitter, @ComcastCares @EricTTung #UHDMKTerict.co/UHDMKT
    17. 17. @EricTTung #UHDMKTerict.co/UHDMKT Blog for customer interaction results in 50,000 new product ideas @EricTTung #UHDMKTerict.co/UHDMKT
    18. 18. @EricTTung #UHDMKTerict.co/UHDMKT Ford sent Fiestas to the top 100 bloggers in Europe for a year: generated 31,000 pieces of content and 60% awareness… before the car was ever sold @EricTTung #UHDMKTerict.co/UHDMKT
    19. 19. @EricTTung #UHDMKTerict.co/UHDMKT Raised $5,000,000 from 500,000 donors in 2 days after Haitian earthquake @EricTTung #UHDMKTerict.co/UHDMKT
    20. 20. @EricTTung #UHDMKTerict.co/UHDMKT Social Networking is HUGE. World Populations China 1,354M India 1,210M 1,060M 500M 400M USA 315M Indonesia 237M Brazil 194M Pakistan 182M Nigeria 170M Russia 152M @EricTTung #UHDMKTerict.co/UHDMKT
    21. 21. @EricTTung #UHDMKTerict.co/UHDMKT slide 21 The media landscape is changing… @EricTTung #UHDMKTerict.co/UHDMKT
    22. 22. @EricTTung #UHDMKTerict.co/UHDMKT Francis vs. Benedict:
    23. 23. @EricTTung #UHDMKTerict.co/UHDMKT Bush „01 Obama „13 @EricTTung #UHDMKTerict.co/UHDMKT
    24. 24. @EricTTung #UHDMKTerict.co/UHDMKT Maybe even no more newspapers… @EricTTung #UHDMKTerict.co/UHDMKT
    25. 25. @EricTTung #UHDMKTerict.co/UHDMKT People are shifting from web-based email to mobile, SMS, Facebook… @EricTTung #UHDMKTerict.co/UHDMKT
    26. 26. @EricTTung #UHDMKTerict.co/UHDMKT Online Marketing Channels Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications Owned Brand and Product Websites Mobile Brand and Product Websites Proprietary Mobile Applications Customer Care Services Proprietary Digital Content Proprietary Blogs Earned Social Media (Pages & Feeds) Word of Mouth User Forums News, PR, Announcements Blogger Relationships @EricTTung #UHDMKTerict.co/UHDMKT
    27. 27. @EricTTung #UHDMKTerict.co/UHDMKT “PR is taking a back seat to Social Media” - Todd Wheatland, VP, Head of Thought Leadership Kelly Services @EricTTung #UHDMKTerict.co/UHDMKT
    28. 28. @EricTTung #UHDMKTerict.co/UHDMKT 1 . There’s a lot more people in the public than you can ever have in your PR group. 2. 92% trust recommendations of friends and family above all other forms of advertising Nielsen Global Trust in Advertising Report, 2012
    29. 29. @EricTTung #UHDMKTerict.co/UHDMKT One Message Before Social Media Word of Mouth @EricTTung #UHDMKTerict.co/UHDMKT
    30. 30. @EricTTung #UHDMKTerict.co/UHDMKT One Message After Social Media Word of Mouse @EricTTung #UHDMKTerict.co/UHDMKT
    31. 31. @EricTTung #UHDMKTerict.co/UHDMKT “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook, co-founder Intuit, Board Member Ebay, P&G @EricTTung #UHDMKTerict.co/UHDMKT
    32. 32. @EricTTung #UHDMKTerict.co/UHDMKT People Are Talking @EricTTung #UHDMKTerict.co/UHDMKT
    33. 33. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    34. 34. @EricTTung #UHDMKTerict.co/UHDMKT “Companies can no longer control the message, but they can control the results if they are aware of which channels of communication their audience is using” - Dragonfly Media @EricTTung #UHDMKTerict.co/UHDMKT
    35. 35. @EricTTung #UHDMKTerict.co/UHDMKT • The Greatest Customer Service Story Ever Told, Starring Morton‟s Steakhouse http://shankman.com/the-best-customer-service-story- ever-told-starring-mortons-steakhouse/
    36. 36. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    37. 37. @EricTTung #UHDMKTerict.co/UHDMKT “Nature gave us one tongue and two ears so we could hear twice as much as we speak.” - Epictetus @EricTTung #UHDMKTerict.co/UHDMKT
    38. 38. @EricTTung #UHDMKTerict.co/UHDMKT 30% of all companies now use social for customer service @EricTTung #UHDMKTerict.co/UHDMKT
    39. 39. @EricTTung #UHDMKTerict.co/UHDMKT How Quickly Should You Respond? http://www.socialmediaexplorer.com/social-media-marketing/whats-your-social-media- average-response-time/
    40. 40. @EricTTung #UHDMKTerict.co/UHDMKT This is how you win real-time marketing… @EricTTung #UHDMKTerict.co/UHDMKT
    41. 41. @EricTTung #UHDMKTerict.co/UHDMKT So… What Do People Want From Social Media? Incentives, Discounts 77% Customer Service 46% Offer Feedback 39% Games, Contests 26% Marketing 21% Cone 2010 Customer New Media Study by OCR, Oct 2, 2010 @EricTTung #UHDMKTerict.co/UHDMKT
    42. 42. @EricTTung #UHDMKTerict.co/UHDMKT What‟s Next for Social? Four Big Trends
    43. 43. @EricTTung #UHDMKTerict.co/UHDMKT 1. Social Network Consolidation • • a • A • a • a
    44. 44. @EricTTung #UHDMKTerict.co/UHDMKT 1. Social Network Consolidation • Networks will continue to merge • Even if not acquired, technology will continue to offer cross- sharing, posting. • Data will be shared cross- network allowing for better targeting. • Smaller networks will lose out.
    45. 45. @EricTTung #UHDMKTerict.co/UHDMKT 2. Social Tool Integration • HootSuite, Buffer, etc. consistently add networks…
    46. 46. @EricTTung #UHDMKTerict.co/UHDMKT 2. Social Tool Integration • Bottlenose: “find and grasp trends that matter from noisy social streams”
    47. 47. @EricTTung #UHDMKTerict.co/UHDMKT 2. Social Tool Integration
    48. 48. @EricTTung #UHDMKTerict.co/UHDMKT 2. Social Tool Integration • Tools like IFTTT and Zapier using APIs to automate social. • Tools can the integrate social into real world.
    49. 49. @EricTTung #UHDMKTerict.co/UHDMKT#BlogElevatedQ @EricTTung erict.co/blogelevated
    50. 50. @EricTTung #UHDMKTerict.co/UHDMKT • Real-World Inputs & Outputs • Every time a blog gets a new comment, turn a light on: • When different blogs update, change light colors: #BlogElevatedQ @EricTTung erict.co/blogelevated
    51. 51. @EricTTung #UHDMKTerict.co/UHDMKT Ever Wonder Why Target Always Asks If You Want Their REDcard?
    52. 52. @EricTTung #UHDMKTerict.co/UHDMKT 3. Big Data • Using large data trends, Target was able to predict a teen‟s pregnancy before her dad knew. • Based on Products purchased, Target Develops a pregnancy score. @EricTTung #UHDMKTerict.co/UHDMKT
    53. 53. @EricTTung #UHDMKTerict.co/UHDMKT 3. Big Data • Think about the huge amounts of data used across social daily. • How could that be used by marketers to more precisely target customers? @EricTTung #UHDMKTerict.co/UHDMKT
    54. 54. @EricTTung #UHDMKTerict.co/UHDMKT 4. The Sharing Economy…
    55. 55. @EricTTung #UHDMKTerict.co/UHDMKT 100 Years Ago… Agricultural Economy @EricTTung #UHDMKTerict.co/UHDMKT
    56. 56. @EricTTung #UHDMKTerict.co/UHDMKT 50 Years Ago… Manufacturing Economy @EricTTung #UHDMKTerict.co/UHDMKT
    57. 57. @EricTTung #UHDMKTerict.co/UHDMKT 25 Years Ago… Service Economy @EricTTung #UHDMKTerict.co/UHDMKT
    58. 58. @EricTTung #UHDMKTerict.co/UHDMKT Now… Experience Economy. @EricTTung #UHDMKTerict.co/UHDMKT
    59. 59. @EricTTung #UHDMKTerict.co/UHDMKT Into The Future… The Sharing Economy @EricTTung #UHDMKTerict.co/UHDMKT
    60. 60. @EricTTung #UHDMKTerict.co/UHDMKT
    61. 61. @EricTTung #UHDMKTerict.co/UHDMKT
    62. 62. @EricTTung #UHDMKTerict.co/UHDMKT Wait, you get paid to be on social? @EricTTung #UHDMKTerict.co/UHDMKT
    63. 63. Yes, There’s lots of Social Jobs Social Content Writer 30% Social Marketing Manager 27% Social Strategist 16% Social Media Specialist 14% PR Brand Manager 7% Online Community Manager 5% Social Titles via Onward Search Recruits, 2012 @EricTTung #UHDMKTerict.co/UHDMKT
    64. 64. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    65. 65. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    66. 66. @EricTTung #UHDMKTerict.co/UHDMKT
    67. 67. @EricTTung #UHDMKTerict.co/UHDMKT Ok, How Much Do You Make? Social Marketing Mgr: 73k-116k Social Strategist: 55k-103k Online Community Mgr: 54k-79k PR Brand Manager 49k-90k Social Media Specialist 46k-71k Social Content Writer 22k-60k 25% & 75% percentile Indeed.com for New York City @EricTTung #UHDMKTerict.co/UHDMKT
    68. 68. @EricTTung #UHDMKTerict.co/UHDMKT At BMC Software Mark, VP Global Connect Debbie, Social Media Lead Ann, Sr Manager, PR Tara, PR Manager Eric, Alison, Jana Social Media Mgrs. Matt, Anirban, Gitte Community Mgrs
    69. 69. @EricTTung #UHDMKTerict.co/UHDMKT My Day. • Engagement • Education • Entertainment • Empowerment • „Earing
    70. 70. @EricTTung #UHDMKTerict.co/UHDMKT Importance of Social Media 10% of organizations report an employee who has done something via Social media that damaged its reputation @EricTTung #UHDMKTerict.co/UHDMKT
    71. 71. @EricTTung #UHDMKTerict.co/UHDMKT Be Professional. @EricTTung #UHDMKTerict.co/UHDMKT
    72. 72. @EricTTung #UHDMKTerict.co/UHDMKT Conduct Guidelines – Be Professional “We do not know the total millions of dollars FedEx pays Ketchum…We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position…A hazard of social networking is people will read what you write.” Be Nice. @EricTTung #UHDMKTerict.co/UHDMKT
    73. 73. @EricTTung #UHDMKTerict.co/UHDMKT Be Transparent.
    74. 74. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    75. 75. @EricTTung #UHDMKTerict.co/UHDMKT
    76. 76. @EricTTung #UHDMKTerict.co/UHDMKT Take it offline. @EricTTung #UHDMKTerict.co/UHDMKT
    77. 77. @EricTTung #UHDMKTerict.co/UHDMKT What About Personal Reputation?
    78. 78. @EricTTung #UHDMKTerict.co/UHDMKT Anthony Weiner Resigned From Congress… Due to inappropriate Tweet How Can You Maintain A Good Reputation Online? @EricTTung #UHDMKTerict.co/UHDMKT
    79. 79. @EricTTung #UHDMKTerict.co/UHDMKT "@calpizzakitchen black button ups are the lamest shit ever!!!."
    80. 80. @EricTTung #UHDMKTerict.co/UHDMKT Ex NFL Star, Brian Holloway
    81. 81. @EricTTung #UHDMKTerict.co/UHDMKT Estimated $20,000-$30,000 in Damage @EricTTung #UHDMKTerict.co/UHDMKT
    82. 82. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    83. 83. @EricTTung #UHDMKTerict.co/UHDMKT What You Post Online… Lives Forever. @EricTTung #UHDMKTerict.co/UHDMKT
    84. 84. @EricTTung #UHDMKTerict.co/UHDMKT “39% of employers use social networking to research job candidates” @EricTTung #UHDMKTerict.co/UHDMKT
    85. 85. @EricTTung #UHDMKTerict.co/UHDMKT “43% have found info factored into their decision not to hire a candidate” @EricTTung #UHDMKTerict.co/UHDMKT
    86. 86. @EricTTung #UHDMKTerict.co/UHDMKT “19% have found info that influenced their decision to hire a candidate” @EricTTung #UHDMKTerict.co/UHDMKT
    87. 87. @EricTTung #UHDMKTerict.co/UHDMKT Over 90% of companies will use social media for hiring @EricTTung #UHDMKTerict.co/UHDMKT
    88. 88. @EricTTung #UHDMKTerict.co/UHDMKT Recruiters On Social At All-Time High 82% 89% 92% 2010 2011 2012
    89. 89. @EricTTung #UHDMKTerict.co/UHDMKT Social Networks Used for Hiring 78% 55% 45% 87% 55% 47% 93% 66% 54% LinkedIn Facebook Twitter 2010 2011 2012
    90. 90. @EricTTung #UHDMKTerict.co/UHDMKT 86% of Recruiters Likely to Look at Social Profiles 48% 25% 13% 14% Always Use Occasionally If Provided Never
    91. 91. @EricTTung #UHDMKTerict.co/UHDMKT How To Clean Up Social How to not be this guy…
    92. 92. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    93. 93. @EricTTung #UHDMKTerict.co/UHDMKT What Do Recruiters Not Like Seeing? @EricTTung #UHDMKTerict.co/UHDMKT
    94. 94. @EricTTung #UHDMKTerict.co/UHDMKT Illegal Drug Use -78% @EricTTung #UHDMKTerict.co/UHDMKT
    95. 95. @EricTTung #UHDMKTerict.co/UHDMKT Sexual Posts -66% @EricTTung #UHDMKTerict.co/UHDMKT
    96. 96. @EricTTung #UHDMKTerict.co/UHDMKT Profanity -61% @EricTTung #UHDMKTerict.co/UHDMKT
    97. 97. @EricTTung #UHDMKTerict.co/UHDMKT Spelling/Grammar Errors -54% @EricTTung #UHDMKTerict.co/UHDMKT
    98. 98. @EricTTung #UHDMKTerict.co/UHDMKT Alcohol Consumption -47% @EricTTung #UHDMKTerict.co/UHDMKT
    99. 99. @EricTTung #UHDMKTerict.co/UHDMKT YES,54% of recruiters said poor spelling & grammar were negative.. and only said that photos consuming alcohol were. 47%
    100. 100. @EricTTung #UHDMKTerict.co/UHDMKT Clean Up Your F‟n Language… And Learn Grammar.
    101. 101. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    102. 102. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    103. 103. @EricTTung #UHDMKTerict.co/UHDMKT Learn How To Spell
    104. 104. @EricTTung #UHDMKTerict.co/UHDMKT Religious Posts – 53% Neutral Political Posts – 62% Neutral @EricTTung #UHDMKTerict.co/UHDMKT
    105. 105. @EricTTung #UHDMKTerict.co/UHDMKT Professional Orgs – 80%
    106. 106. @EricTTung #UHDMKTerict.co/UHDMKT Non-Profit Involvement – 66% @EricTTung #UHDMKTerict.co/UHDMKT
    107. 107. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    108. 108. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    109. 109. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    110. 110. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    111. 111. @EricTTung #UHDMKTerict.co/UHDMKT Untag or Secure Your Photos @EricTTung #UHDMKTerict.co/UHDMKT
    112. 112. @EricTTung #UHDMKTerict.co/UHDMKT Check Out Your Groups @EricTTung #UHDMKTerict.co/UHDMKT
    113. 113. @EricTTung #UHDMKTerict.co/UHDMKT Update Your Work & Education Info @EricTTung #UHDMKTerict.co/UHDMKT
    114. 114. @EricTTung #UHDMKTerict.co/UHDMKT More Facebook Tips… • Ask Friends to Remove content. • Contact Facebook to remove content. @EricTTung #UHDMKTerict.co/UHDMKT
    115. 115. @EricTTung #UHDMKTerict.co/UHDMKT When You Think You‟re Done… “View As” Public. @EricTTung #UHDMKTerict.co/UHDMKT
    116. 116. @EricTTung #UHDMKTerict.co/UHDMKT Yourself. @EricTTung #UHDMKTerict.co/UHDMKT
    117. 117. @EricTTung #UHDMKTerict.co/UHDMKT Yes, Images Too. @EricTTung #UHDMKTerict.co/UHDMKT
    118. 118. @EricTTung #UHDMKTerict.co/UHDMKT • Check Links for professionalism. • Look several pages deep. • Remove Pages from Google. – (Google “Remove Pages from Google”) • Bury The Info. – Get more pages that talk about you (LinkedIn, YourName.com, etc). Yourself. @EricTTung #UHDMKTerict.co/UHDMKT
    119. 119. @EricTTung #UHDMKTerict.co/UHDMKT ”If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.” - Eric Schmidt, Google Chairman @EricTTung #UHDMKTerict.co/UHDMKT
    120. 120. @EricTTung #UHDMKTerict.co/UHDMKT
    121. 121. @EricTTung #UHDMKTerict.co/UHDMKT Get on LinkedIn. 1.Build Your Network 2.Opportunities Come To You 3.Industry Group Connections 4.Keep Resume Up to Date 5.Read Industry News 6.Get Noticed on Google @EricTTung #UHDMKTerict.co/UHDMKT
    122. 122. @EricTTung #UHDMKTerict.co/UHDMKT Get on #Twitter. 1.Stay on top of news & trends 2.Follow People in your field 3.Develop your Voice/Following 4.Connect with Brands 5.Connect with Celebs @EricTTung #UHDMKTerict.co/UHDMKT
    123. 123. @EricTTung #UHDMKTerict.co/UHDMKT Blog. Establish a voice. Make connections. Great for Search Engines. Great for Job Applications. @EricTTung #UHDMKTerict.co/UHDMKT
    124. 124. @EricTTung #UHDMKTerict.co/UHDMKT Show The World You Mean Business. Register Your Domain. @EricTTung #UHDMKTerict.co/UHDMKT
    125. 125. @EricTTung #UHDMKTerict.co/UHDMKT
    126. 126. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    127. 127. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    128. 128. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    129. 129. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    130. 130. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    131. 131. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    132. 132. @EricTTung #UHDMKTerict.co/UHDMKT
    133. 133. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    134. 134. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    135. 135. @EricTTung #UHDMKTerict.co/UHDMKT http://erict.co/UNCResources @EricTTung #UHDMKTerict.co/UHDMKT
    136. 136. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    137. 137. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    138. 138. @EricTTung #UHDMKTerict.co/UHDMKT@EricTTung #UHDMKTerict.co/UHDMKT
    139. 139. @EricTTung #UHDMKTerict.co/UHDMKT What You Should Do. • Check Facebook Privacy Settings • Check Posts, Photos, Profile • Google Yourself. • Sign up for Twitter, LinkedIn, and your domain. • Blog, blog, blog. • Consider a career in social. • Provide Value. Be Yourself.
    140. 140. @EricTTung #UHDMKTerict.co/UHDMKT Thank You! • All Networks: EricTTung • Web: ericttung.com • Email: Eric@EricTTung.com • SMS Card: Text “EricTTung” to 50500

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