Walking businesses and brands through Facebook Fan Pages. Addresses the benefits of using Facebook Pages, how to use it effectively, and how to measure your success. This presentation is posted at http://buzzmanagerblog.blogspot.com/2009/08/facebook-for-your-brand.html

1. Facebook 101 How to use Facebook to enhance your brand Presented by:

2. Agenda WhyFacebook? Facebook vs. Twitter Fan Pages vs. Groups How do I: Make a successfulFacebook Page? Promote my Page? Measure my results? All-star examples

3. WhyFacebook? ? Participate in the largest social network with 250 million global users (as of July 2009) 8 million users become fans of pages daily Meet the consumer in their daily routine Interact with your consumers Spread information virally *For statistics on who uses Facebook, please see the appendix. *Statistics from Tech Crunch

4. Facebook vs. Twitter Facebook Twitter Community oriented Multimedia sharing Larger user base Better for established brands Convenient metrics available via Facebook Insights Very simple Closer to real-time Great for up and coming brands Slightly older demographic

5. Fan Pages vs. Groups Fan Pages Groups Vs. Publishes updates to fans’ streams Extremely customizable Able to use Facebook Insights (metrics) Ability to obtain custom URL which increases SEO Create Facebook events linked to fan page Better integration with rich media (links, photos, videos) Visible to unregistered people Group members can bulk invite others attracting attention faster Consolidated into one simple page

6. How do I make a successfulfan page?

7. Ways To Use Facebook Publish photos, videos, etc. Give your fans exclusive content and behind the scenes information

8. Ways To Use Facebook Host giveaways/promotions Helps give fans a reason to contribute/interact

9. Ways To Use Facebook Create events linked to your fan page These are just like normal facebook events, but drive traffic to your fan page

10. Ways To Use Facebook Talk with your customers Social media is meant to be a two-way conversation Helps establish emotional connection to a brand

11. Ways To Use Facebook Add custom html, fbml, flash boxes Allows for unlimited customization of fan page

12. Ways To Use Facebook Use polls and voting applications Encourages participation and interaction Can help you collect data

13. Ways To Use Facebook Takeaway: You are only limited by your own creativity.

14. Now that I have a sweetFacebook Page, how do I get people to visit it?

15. First determine if your fan page is effective, by asking yourself: “Am I adding valueto the lives of my fans?” If the answer is no, people will have no reason to visit your page.

16. Promoting Your Page Use Facebook ads These can be targeted to only the demographic you’re interested in Use your organization’s website to promote Link to your page Use Facebook Connect Mention your Page at events Use other social media platforms to promote Include the URL in marketing materials

17. How do I know how well I’m doing?

18. Using Facebook Insights Comprehensive metrics tool provided by Facebook, allowing you to see: # of visitors Basic demographic information Photo and video views Analysis of interactions Important to utilize this analysis to monitor and improve your page

19. What are some great examples?

20. Threadless Great implementation of daily contests encouraging fan participation Good use of video (click logo to visit Facebook Page)

21. NBA Great behind the scenes access and informative content

22. Target Great use of custom html, fbml, and flash

23. Red Bull Great job at making sure the Red Bull lifestyle permeates through the fan page

24. Starbucks Very devoted fan following on page

25. Appendix

26. Extra Tidbits You can set which tab you want fans to enter on and vary this depending on whether they’re a fan or not. Can maximize profile picture size by setting it to 200x600 You can set your fan page to only show your updates when they visit to avoid “noise” from all of your fans You are able to moderate fan generated content (photos, wall posts, etc.) on your Page

27. Who Is On Facebook? Source: Tech Crunch

28. Photo Credits Photos used under Creative Commons-license Slide 2 - Cat Sidh on Flickr Slide 4 - Dustin Diaz on Flickr Slide 17 and 18 - Pink Sherbet Photography Remaining background images were stock photos