2. Some Subtitles This Slide Deck Could
Have Had
• Reminiscing the Good Old Days
• Is It Even Worth the Hassle Now?
• In 2013… Seriously?
• You Sure It’s AdSense You Want to Hear
About?
@irishwonder
5. A Bit of History
• Launched in 2003
• By early 2005 AdSense accounted for an
estimated 15 percent of Google's total
revenues
• In 2005 Google starts a dedicated “Inside
AdSense” blog (http://adsense.blogspot.com)
• In 2007 Google introduced changes to
AdSense that resulted in many accounts
getting suspended
@irishwonder
13. Payment Methods
• Cheque
• Wire transfer
Upon reaching at least $100 during a pay period
(Earnings roll over from previous periods)
@irishwonder
14. How Profit Is Shared
Google
Advertiser CPC
Publisher
@irishwonder
15. Some Rules…
• You can only have one account
• You cannot encourage your visitors to click the
ads
• You cannot have pages with ads only
• There are certain banned topics where ads
won’t display (some may even get your
account banned)
@irishwonder
16. Some Adverse Effects of AdSense
Business Model
• MFA sites
• Scrapers
• AdSense Arbitrage
@irishwonder
17. Was It Profitable? – You Bet!
People used to buy houses with money they
made via Adsense
@irishwonder
18. The Backlash…
2007 AdSense
update was not
the last thing to
hurt publishers
Google Panda
update has hurt
sites with heavy
ads
@irishwonder
19. Where Did Everyone Go After 2007?
• Affiliate marketing
• (Less) Other contextual programs (Chitika,
Infolinks, Kontera, AdBrite, etc.)
@irishwonder
20. P.S. My Last AdSense Check
(For one of my accounts, anyway)
@irishwonder
21. Like me reminiscing the good old days?
Feel free to follow me to see what I’m up to today!
Me:
SEO consultant at irishwonder.com, CMO of
ContentMango
• info@irishwonder.com
• Twitter: @irishwonder
• Facebook:
http://www.facebook.com/irishwonder
• LinkedIn: linkedin.com/in/irishwonder
ContentMango:
http://www.contentmango.com
info@contentmango.com