Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Audit for iGaming - BAC2017

223 views

Published on

What's different about content audit in iGaming and how to handle it

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Content Audit for iGaming - BAC2017

  1. 1. (You’re Doing It Wrong!) BAC 2017
  2. 2. @irishwonder IrishWonder’s SEO Consulting
  3. 3. @irishwonder IrishWonder’s SEO Consulting And, contrary to the popular belief, it’s not just about posting videos of kittens (or is it?)
  4. 4. @irishwonder IrishWonder’s SEO Consulting
  5. 5. @irishwonder IrishWonder’s SEO Consulting
  6. 6. @irishwonder IrishWonder’s SEO Consulting
  7. 7. @irishwonder IrishWonder’s SEO Consulting Content Offsite Onsite
  8. 8. @irishwonder IrishWonder’s SEO Consulting
  9. 9. @irishwonder IrishWonder’s SEO Consulting Onsite Sell to customers Attract links Offsite Create brand awareness Create links
  10. 10. @irishwonder IrishWonder’s SEO Consulting
  11. 11. @irishwonder IrishWonder’s SEO Consulting  Top 10 URLs ranking for “online casino games”
  12. 12. @irishwonder IrishWonder’s SEO Consulting https://www.skyvegas.com/ 4163
  13. 13. @irishwonder IrishWonder’s SEO Consulting https://www.skyvegas.com/ 4163
  14. 14. @irishwonder IrishWonder’s SEO Consulting  Possible issues with existing content  Content needs (onsite and offsite)
  15. 15. @irishwonder IrishWonder’s SEO Consulting •Duplicate Content •Unindexable Content
  16. 16. @irishwonder IrishWonder’s SEO Consulting  All affiliates using same game reviews provided by casinos  All casinos using same game descriptions provided by game developers
  17. 17. @irishwonder IrishWonder’s SEO Consulting Same content accessible via different URLs CMS specific Affiliate IDs Multiple versions of URLs Same content used by multiple URLs Same meta tags on different pages Too much “boilerplate” content
  18. 18. @irishwonder IrishWonder’s SEO Consulting Unindexable Robots.txt Meta robots Uncrawlable links (e.g. JavaScript)
  19. 19. @irishwonder IrishWonder’s SEO Consulting … + 200 more URLs linked to via Javascript = uncrawlable, unindexable
  20. 20. @irishwonder IrishWonder’s SEO Consulting
  21. 21. @irishwonder IrishWonder’s SEO Consulting Content What people want to see on your site? What would make people link to your site?
  22. 22. @irishwonder IrishWonder’s SEO Consulting  Analyse what gets linked to on other sites  Analyse what gets shared in the social media
  23. 23. @irishwonder IrishWonder’s SEO Consulting  Typical doesn’t work!
  24. 24. @irishwonder IrishWonder’s SEO Consulting What to do?
  25. 25. @irishwonder IrishWonder’s SEO Consulting
  26. 26. @irishwonder IrishWonder’s SEO Consulting
  27. 27. @irishwonder IrishWonder’s SEO Consulting
  28. 28. @irishwonder IrishWonder’s SEO Consulting
  29. 29. @irishwonder IrishWonder’s SEO Consulting  Identify your issues  Fix them  Listen to your audience  Address their needs
  30. 30. @irishwonder IrishWonder’s SEO Consulting • info@irishwonder.com • Twitter: @irishwonder • Slideshare (for this and other decks): http://www.slideshare.net/irishwonder/ • LinkedIn: linkedin.com/in/irishwonder • Blogs: http://www.irishwonder.com/blog/ - general SEO http://www.irishwonder.syndk8.co.uk/ - darker areas

×