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Why We Should Stop Ignoring Bing

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Bing is the most obvious competitor Google can have - here's why it is worth our attention both as search engine users and SEOs/site owners
The recap of the talk: http://www.irishwonder.com/blog/2019/04/15/why-we-should-stop-ignoring-bing-my-brightonseo-talk/

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Why We Should Stop Ignoring Bing

  1. 1. SLIDESHARE.NET/IRISHWONDER WHY WE ALL SHOULD STOP IGNORING BING JULIA LOGAN // IrishWonder’s SEO Consulting // @IRISHWONDER
  2. 2. DISCLAIMER: THIS TALK IS TOTALLY NOT SPONSORED BY
  3. 3. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% Jan'10 Apr'10 Jul'10 Oct'10 Jan'11 Apr'11 Jul'11 Oct'11 Jan'12 Apr'12 Jul'12 Oct'12 Jan'13 Apr'13 Jul'13 Oct'13 Jan'14 Apr'14 Jul'14 Oct'14 Jan'15 Apr'15 Jul'15 Oct'15 Jan'16 Apr'16 Jul'16 Oct'16 Jan'17 Apr'17 Jul'17 Oct'17 Jan'18 Apr'18 Jul'18 Oct'18 Jan'19 Google bing Yahoo! Baidu Worldwide desktop market share of leading search engines
  4. 4. Bing search market share by country (Aug 2017)
  5. 5. Bing Market Share - UK
  6. 6. Distribution of Bing audiences by income (US, March 2018)
  7. 7. 2000
  8. 8. 2004
  9. 9. 2008
  10. 10. 2011
  11. 11. TODAY
  12. 12. 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% Jan'10 Apr'10 Jul'10 Oct'10 Jan'11 Apr'11 Jul'11 Oct'11 Jan'12 Apr'12 Jul'12 Oct'12 Jan'13 Apr'13 Jul'13 Oct'13 Jan'14 Apr'14 Jul'14 Oct'14 Jan'15 Apr'15 Jul'15 Oct'15 Jan'16 Apr'16 Jul'16 Oct'16 Jan'17 Apr'17 Jul'17 Oct'17 Jan'18 Apr'18 Jul'18 Oct'18 Jan'19 bing Yahoo!
  13. 13. Search results from “variety of partners, including Oath (formerly Yahoo) and Bing”
  14. 14. VOICE SEARCH
  15. 15. (since 2017)
  16. 16. IMAGE SEARCH
  17. 17. WHAT ELSE IS POWERED BY
  18. 18. USER EXPERIENCE
  19. 19. PREFER BING PREFER GOOGLE DRAW UK 50% 35% 15% DE 47% 38% 15% FR 43% 42% 15% “BLIND TASTE” TESTS
  20. 20. Google Knowledge Graph vs Bing Snapshot Pane https://www.webfx.com/data/google-vs-bing/
  21. 21. FOR THE SPEED OBSESSED
  22. 22. FOR SEOS AND SITE OWNERS
  23. 23. Questions? Feel free to get in touch! • info@irishwonder.com • Twitter: @irishwonder • Slideshare (for this and other decks): http://www.slideshare.net/irishwonder/ • LinkedIn: linkedin.com/in/irishwonder • Blogs: http://www.irishwonder.com/blog/ - general SEO http://www.irishwonder.syndk8.co.uk/ - darker areas

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