Landing Pages 2.0 Presentation at Search Engine Strategies San Jose

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  • + guest6e7e19 guest6e7e19 7 months ago
    loved this slide show. Ion is on to something, especially the segmentation.
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Welcome to Landing Page Utopia. We’ve all been looking for Landing Page Utopia… and here we are!

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Landing Pages 2.0 Presentation at Search Engine Strategies San Jose - Presentation Transcript

  1. Landing Pages 2.0 Scott Brinker President & CTO i-on interactive, inc.
  2. “ Everyone seems to repeat the same factoids and best practices.” MarketingSherpa Landing Page Handbook, 2 nd Edition
  3. Headline Body copy Image Form Button
  4.  
  5. 3.84% MarketingSherpa Landing Page Handbook, 2 nd Edition average conversion rate
  6.  
  7. Landing pages are bounded only by your imagination.
    • More than one page.
    • Post-click segmentation.
    • Widgets and social media.
    Landing pages can have:
  8. 1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
  9.  
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  14. 16.1% conversion rate
  15.  
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  19. 19.6% conversion rate
  20. 1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
  21. segment
  22.  
  23. segment simple
  24. 40% lift
  25.  
  26.  
  27.  
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  29.  
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  31. >100% lift
  32. 73.1% segmentation rate
  33. 4X Adweek/Merrill Lynch, January 2008
  34. Thursday, 1:30 - 2:30
  35. 1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
  36.  
  37. Landing page respondents are a natural affinity group.
  38. White Papers & Webinars Popular for leadgen landing pages Great discussion opportunities Make conversions more interactive
  39.  
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  43. 8.2% participation rate
  44.  
  45. Landing pages are bounded only by your imagination. Scott Brinker [email_address]

+ ioninteractiveioninteractive, 8 months ago

custom

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