Landing Pages 2.0 Scott Brinker President & CTO i-on interactive, inc.

“ Everyone seems to repeat the same factoids and best practices.” MarketingSherpa Landing Page Handbook, 2 nd Edition

Headline Body copy Image Form Button

3.84% MarketingSherpa Landing Page Handbook, 2 nd Edition average conversion rate

Landing pages are bounded only by your imagination.

More than one page. Post-click segmentation. Widgets and social media. Landing pages can have:

More than one page.

Post-click segmentation.

Widgets and social media.

1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.

16.1% conversion rate

19.6% conversion rate

1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.

segment

segment simple

40% lift

>100% lift

73.1% segmentation rate

4X Adweek/Merrill Lynch, January 2008

Thursday, 1:30 - 2:30

1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.

Landing page respondents are a natural affinity group.

White Papers & Webinars Popular for leadgen landing pages Great discussion opportunities Make conversions more interactive

8.2% participation rate

Landing pages are bounded only by your imagination. Scott Brinker [email_address]