Landing Pages 2.0 Scott Brinker President & CTO i-on interactive, inc.
“ Everyone seems to repeat the   same factoids and best   practices.” MarketingSherpa Landing Page Handbook, 2 nd  Edition
Headline Body copy Image Form Button
 
3.84% MarketingSherpa Landing Page Handbook, 2 nd  Edition average conversion rate
 
Landing pages are bounded only by your imagination.
<ul><li>More than one page. </li></ul><ul><li>Post-click segmentation. </li></ul><ul><li>Widgets and social media. </li></...
1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
 
 
 
 
 
16.1% conversion rate
 
 
 
 
19.6% conversion rate
1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
segment
 
segment simple
40%  lift
 
 
 
 
 
 
>100%   lift
73.1% segmentation rate
4X Adweek/Merrill Lynch, January 2008
Thursday, 1:30 - 2:30
1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
 
Landing page respondents are a natural affinity group.
White Papers & Webinars Popular for leadgen landing pages Great discussion opportunities Make conversions more interactive
 
 
 
 
8.2% participation rate
 
Landing pages are bounded only by your imagination. Scott Brinker [email_address]
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Landing Pages 2.0 Presentation at Search Engine Strategies San Jose

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  • Welcome to Landing Page Utopia. We’ve all been looking for Landing Page Utopia… and here we are!
  • Landing Pages 2.0 Presentation at Search Engine Strategies San Jose

    1. 1. Landing Pages 2.0 Scott Brinker President & CTO i-on interactive, inc.
    2. 2. “ Everyone seems to repeat the same factoids and best practices.” MarketingSherpa Landing Page Handbook, 2 nd Edition
    3. 3. Headline Body copy Image Form Button
    4. 5. 3.84% MarketingSherpa Landing Page Handbook, 2 nd Edition average conversion rate
    5. 7. Landing pages are bounded only by your imagination.
    6. 8. <ul><li>More than one page. </li></ul><ul><li>Post-click segmentation. </li></ul><ul><li>Widgets and social media. </li></ul>Landing pages can have:
    7. 9. 1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
    8. 15. 16.1% conversion rate
    9. 20. 19.6% conversion rate
    10. 21. 1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
    11. 22. segment
    12. 24. segment simple
    13. 25. 40% lift
    14. 32. >100% lift
    15. 33. 73.1% segmentation rate
    16. 34. 4X Adweek/Merrill Lynch, January 2008
    17. 35. Thursday, 1:30 - 2:30
    18. 36. 1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
    19. 38. Landing page respondents are a natural affinity group.
    20. 39. White Papers & Webinars Popular for leadgen landing pages Great discussion opportunities Make conversions more interactive
    21. 44. 8.2% participation rate
    22. 46. Landing pages are bounded only by your imagination. Scott Brinker [email_address]
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