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Landing Pages 2.0 Presentation at Search Engine Strategies San Jose

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  • Welcome to Landing Page Utopia. We’ve all been looking for Landing Page Utopia… and here we are!
  • Transcript

    • 1. Landing Pages 2.0 Scott Brinker President & CTO i-on interactive, inc.
    • 2. “ Everyone seems to repeat the same factoids and best practices.” MarketingSherpa Landing Page Handbook, 2 nd Edition
    • 3. Headline Body copy Image Form Button
    • 4.  
    • 5. 3.84% MarketingSherpa Landing Page Handbook, 2 nd Edition average conversion rate
    • 6.  
    • 7. Landing pages are bounded only by your imagination.
    • 8.
      • More than one page.
      • Post-click segmentation.
      • Widgets and social media.
      Landing pages can have:
    • 9. 1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
    • 10.  
    • 11.  
    • 12.  
    • 13.  
    • 14.  
    • 15. 16.1% conversion rate
    • 16.  
    • 17.  
    • 18.  
    • 19.  
    • 20. 19.6% conversion rate
    • 21. 1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
    • 22. segment
    • 23.  
    • 24. segment simple
    • 25. 40% lift
    • 26.  
    • 27.  
    • 28.  
    • 29.  
    • 30.  
    • 31.  
    • 32. >100% lift
    • 33. 73.1% segmentation rate
    • 34. 4X Adweek/Merrill Lynch, January 2008
    • 35. Thursday, 1:30 - 2:30
    • 36. 1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
    • 37.  
    • 38. Landing page respondents are a natural affinity group.
    • 39. White Papers & Webinars Popular for leadgen landing pages Great discussion opportunities Make conversions more interactive
    • 40.  
    • 41.  
    • 42.  
    • 43.  
    • 44. 8.2% participation rate
    • 45.  
    • 46. Landing pages are bounded only by your imagination. Scott Brinker [email_address]

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