Emerson

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Emerson

  1. 1. Tasti D-Lite Social Loyalty Case Study BJ Emerson VP Technology Tasti D-Lite @tastidlite @BJ_Emerson
  2. 2. BJ Emerson: Technology Pioneer President, A/V Club (circa 1984)
  3. 3. Courtesy Home Box Office
  4. 4. © Tasti D-Lite, LLC 2007
  5. 6. Twitter Business 101 Case Study Mashable’s Top 40 Brands on Twitter Foursquare “ Nearby Specials” Launch Partner Google “Offers” Launch Partner SNAP Launch Partner and Case Study TastiRewards Loyalty Program Launch QSR Applied Technology Award RSPA RetailNow Innovative Solutions Award Tasti D-Lite Social and Mobile Milestones
  6. 15. Before After
  7. 16. myTasti.com
  8. 22. 1 out of 5 myTasti.com members are allowing connections to at least one social network to enable the sharing of automated loyalty messages. Network Preferences: 44.92% 36.41% 18.68% Number of social networks that myTasti.com users are enabling connections to: 1 Network 63.64% 2 Networks 24.83% 3 Networks 11.54%
  9. 23. Frequency and Average Sale
  10. 24. Side Effects <ul><li>Loyalty customers spend more. Social and gaming elements offer more program features and benefits. </li></ul><ul><li>Better visibility and connections to core customers. </li></ul><ul><li>SMO influence on search results. 660K+ keyword rich social mentions. </li></ul><ul><li>Press, awards, books. </li></ul>
  11. 26. Books The Third Screen: By Chuck Martin   Social Location Marketing By Simon Salt   Social Networking Made Easy By Miriam Salpeter Location Based Marketing for Dummies By Aaron Strout and Mike Schneider Likeable Social Media By Dave Kerpen The Power of Foursquare By Carmine Gallo
  12. 27. Flavor Alerts 56% Opt for additional info. Delivery Method
  13. 28. Bridging the Gap
  14. 29. DOOH and Mobile
  15. 30. The Moral of the Story <ul><li>Find out how your customers are engaging. </li></ul><ul><li>Build systems/apps that enable them to share. </li></ul><ul><li>Get creative with mobility. </li></ul><ul><li>Be responsible. </li></ul><ul><li>Think long term. </li></ul><ul><li>Take a risk. </li></ul><ul><li>Invest in relationships. </li></ul>
  16. 31. <ul><li>Thank You </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @tastidlite or @BJ_Emerson </li></ul>

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