Social News.Social Media & Newspapers: Thoughts on Things to ComeBradley Wilkerson, 68 ComebackJames Hutto, Valeo Marketin...
JH + BW = 25 yrs of digital
Lila +1
Coverage...1 What’s Happening2 How you should be thinking & planning3 Tools to actually do it
Pop Quiz
% of your readers by...Web?Social Media?Specific channel (email, twitter, fb, LinkedIn)?Specific device/app/browser?
* Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)
* Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)
The Rise of   Google+
The Takeaway:1 SM is ubiquitous & fast moving.2 Rapidly changing reader behavior & expectations.3 Disruption = Opportunity...
Go Forth & Enable
I LOVE THIS:“the only way to earn money in publishing is by having a strong          and identifiable brand with a unique o...
Key Concept: Branded Experience1 Think Service, not Product.2 How can you improve your reader’s experience?3 Opportunities...
Example: WaPo Social Reader• Aggregates preferred content via Facebook.• 5 millions user since September 2011.• Hyper-loca...
Start designing for the future now.                                  16
Strategy: Design for the Future Now1 Experiment & make mistakes. Learn from it.2 Draw insight from reader behavior on plat...
Tactics:1 Like, Tweet, Google+2 Social sign-in3 RSS4 Integrate with Email. Better Email in general.5 Infographics6 Mobile/...
Whoa, Nellie.   (Reality Check)
SM or S&M?1 Hidden cost is sweat.2 Great new tools. Great new problems.3 Exposure (duh).4 How much time should you spend o...
GOT MOBILE?
Thank YouBrad@68CB.com / James@ValeoMarketing.com
Social News: Presentation on Social Media & Newspapers for Tennessee Publishing Association, with Brad Wilkerson
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Social News: Presentation on Social Media & Newspapers for Tennessee Publishing Association, with Brad Wilkerson

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A look at how newspapers are using social media to build readership and extend their brands. In a constantly changing online environment, newspapers need to understand how best to use Facebook, Twitter and other social media outlets to build traffic, follow stories, and reach readers and sources they otherwise wouldn’t find.

Published in: Business, Technology
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  • Social News: Presentation on Social Media & Newspapers for Tennessee Publishing Association, with Brad Wilkerson

    1. 1. Social News.Social Media & Newspapers: Thoughts on Things to ComeBradley Wilkerson, 68 ComebackJames Hutto, Valeo MarketingFebruary 9, 2012
    2. 2. JH + BW = 25 yrs of digital
    3. 3. Lila +1
    4. 4. Coverage...1 What’s Happening2 How you should be thinking & planning3 Tools to actually do it
    5. 5. Pop Quiz
    6. 6. % of your readers by...Web?Social Media?Specific channel (email, twitter, fb, LinkedIn)?Specific device/app/browser?
    7. 7. * Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)
    8. 8. * Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)
    9. 9. The Rise of Google+
    10. 10. The Takeaway:1 SM is ubiquitous & fast moving.2 Rapidly changing reader behavior & expectations.3 Disruption = Opportunity (and risk)
    11. 11. Go Forth & Enable
    12. 12. I LOVE THIS:“the only way to earn money in publishing is by having a strong and identifiable brand with a unique offering” - Chris Anderson, WIRED Magazine
    13. 13. Key Concept: Branded Experience1 Think Service, not Product.2 How can you improve your reader’s experience?3 Opportunities around your own marketing, operations, and value proposition to your readers.4 Move progressively from CAPEX to OPEX.
    14. 14. Example: WaPo Social Reader• Aggregates preferred content via Facebook.• 5 millions user since September 2011.• Hyper-local (no distribution out side of D.C.).• Created a wider footprint through partnerships that expand the scope of its content.
    15. 15. Start designing for the future now. 16
    16. 16. Strategy: Design for the Future Now1 Experiment & make mistakes. Learn from it.2 Draw insight from reader behavior on platforms & channels.3 Look for ways to add value to their present experience.
    17. 17. Tactics:1 Like, Tweet, Google+2 Social sign-in3 RSS4 Integrate with Email. Better Email in general.5 Infographics6 Mobile/Apps
    18. 18. Whoa, Nellie. (Reality Check)
    19. 19. SM or S&M?1 Hidden cost is sweat.2 Great new tools. Great new problems.3 Exposure (duh).4 How much time should you spend on SM?
    20. 20. GOT MOBILE?
    21. 21. Thank YouBrad@68CB.com / James@ValeoMarketing.com

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