Tools to Grow, Measure and Optimize Social Traffic

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Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools.

A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers.

Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.

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  • 1
  • TIM: Update these numbers to 900,000 (domains), 450 Million people


    We are the leader in sharing and the largest market for sharing and influence on the web.

    We have created a network of 400 million consumers and 800 thousand sites that is at the center of the complex, real-time interactions between and among people and content all across the web. 

    Our sharing network has become the leading market for sharing and influence, providing publishers and advertisers with direct, measurable economic impact and value.
    We are the only company that can deeply understand the Who, What and Where of the web.

    We help you tap into millions of influencers across the web right now.
    *********************

    (Brent and Heidi prefer to NOT have competitive logos on the slides but if you want to talk about where they would go….)
    Facebook and Media6 are doing the Who. They are starting to try to link together Likes and Interests. But they don’t have the Where. Where sharing happens (on content sites) is v. important to how much it gets listened to, clicked on, etc.

    Google knows WHAT people are doing.
    Bit.ly knows about links but nothing about who’s sharing them or what’s inside each share.




  • We are the leader in sharing and the largest market for sharing and influence on the web.

    We have created a network of 400 million consumers and 800 thousand sites that is at the center of the complex, real-time interactions between and among people and content all across the web. 

    Our sharing network has become the leading market for sharing and influence, providing publishers and advertisers with direct, measurable economic impact and value.
    We are the only company that can deeply understand the Who, What and Where of the web.

    We help you tap into millions of influencers across the web right now.
    *********************
  • 13
  • Tools to Grow, Measure and Optimize Social Traffic

    1. 1. 1 © 2009 ShareThis inc., All rights reserved. Tools to Grow, Measure and Optimize Social Traffic Julie Greenhouse, SVP Publisher Services ShareThis
    2. 2. 2 Value of Social Traffic Content Optimization based on social sharing Deeper insights about your audience Questions agenda
    3. 3. 3 30%socially referred1 50%more engaged2 5xhigher intent3 X X 3EMARKETER2SHARETHIS1EMARKETER The Value of Social Traffic Drive incremental traffic: Up to 30% of all traffic is socially referred. Biggest traffic source besides search. Friends are influencers: people that are influenced by friends/people in their network are more likely to buy/request more pages. Friend endorsements lead to higher conversions more than other sources… they are driving many people to your website – pay attention to them!
    4. 4. 4 Largest market for sharing ShareThisis the largest market for sharing and influence on the web, and the only company who can connect a brand to the Who, What and Where and tap into millions of influencers across the web right now.
    5. 5. 5 How is your content being shared socially? • Understand the impact of all of your social channels on your content • Gain insights into what type of content is likely to go viral • Index your social performance against other sites on the ShareThis network • Adapt your site based on real time information about sharing • 30% of traffic is coming from social sources! You should be optimizing this, as you would for search Metrics Dashboard – Social ReachMetrics Dashboard – Share VelocityMetrics Dashboard – Social Reach Index
    6. 6. 6 Optimize your site for the most sharing • Consistent sharing tools in the same place on every page • Sharing tools included at the top AND bottom of every article • Test out different implementations and measure results • Implement 3rd party sharing tools for robust analytics
    7. 7. 7 Traffic &Engagement Flexible sharing services . Increase social traffic from Facebook, Twitter, email, etc. Sharing API allows for any button presentation. Share Reach counters, white label integrations, more.
    8. 8. 8 Traffic &Engagement Flexible sharing services . Increase social traffic from Facebook, Twitter, email, etc. Sharing API allows for any button presentation. Share Reach counters, white label integrations, more.
    9. 9. 9 Traffic &Engagement Flexible sharing services . Increase social traffic from Facebook, Twitter, email, etc. Sharing API allows for any button presentation. Share Reach counters, white label integrations, more.
    10. 10. 10 How well do you know your audience? You know their activity on your site….but wouldn't you like to know what type of content they are visiting before and after they visit your website? Search activity Sharing activity Content engagement Understanding your audience will help you with…. 1 BETTER AD TARGETING 2 BETTER CONTENT TARGETING
    11. 11. 11 Audience Reports We analyze sharing and response signals across 450MM unique visitors on 900,000 sites and create audience segments based on millions of topics. Greater Audience Knowledge = Revenue Audience Metrics INFLUENCERS LISTENERS ENGAGED
    12. 12. 12 Revenue Audience Segment Builder Create segments from millions of topics / interests. Input keywords and expand with related topics. Set your target CPM and frequency to estimate value Custom Audience Segment Estimates
    13. 13. 13 © 2009 ShareThis inc., All rights reserved. Thank You Julie Greenhouse, SVP Publisher Services
    14. 14. 14 Case Study: Mederma reach targeted a Sharing Audience of over 12 million unique’s results 56% of influencers converted to a coupon download page This is like Search targeting for Display advertising “ ”— Jim Price, Empower MediaMarketing

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