Presentation on improving the performance of your website. For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/

1. How to ensure your website is always live?
Find out how you can guarantee uptime, coping with
changing demands in traffic. Is cloud hosting the
answer?
Presented by Fabio Torlini
Marketing Director EMEA

2. 2
Our Vision
“TO BE RECOGNIZED AS ONE OF
THE WORLD’S GREAT SERVICE
COMPANIES.”

3. Who is Rackspace?
 A leading hosting services provider
 Hosting is our expertise, not an add on
 It’s about service not servers
 Fanatical Support® is at the heart of
everything we do

4. Global Reach
Rackspace US Rackspace EMEA Rackspace ASIA
2200 Rackers 550 Rackers 30 Rackers
20,000 Dedicated Customers 6,000 Dedicated Customers 800 Dedicated Customers
60,000 Cloud Customers 6,000 Cloud Customers 4,000 Cloud Customers
6 data centres 2 Data Centres 1 Data Centre
Local office in the Netherlands
• LON1 – Heathrow, UK
• LON3 – Slough, UK
• CH1 - Chicago
• IAD1 - Herndon, VA • HK1 – Hong Kong
• IAD2 - Ashburn, VA
• DFW - Grapevine, TX
• SAT1 - San Antonio, TX
• SAT2 - San Antonio, TX
4

5. Slide 5
What type of companies do we host?
Publishing and Media
Government and Charity
IT and Telecoms
Blue Chip and Retail
Financial and Legal
ISV

6. The importance of hosting for your online business

7. Gartner research shows that an average of 80 percent of
mission-critical application service downtime is directly
caused by people or process failures. The other 20% is
caused by technology failure, environmental failure or a
disaster. (Gartner)

8. Why uptime is so important for your business
 Loss of revenue
 Maintain your company’s image and reputation
 Press coverage for all the wrong reasons

9. What causes downtime?
 Poor web performance
 Infrastructure does not scale
 Poor web security
Could cloud hosting be the answer?

10. MANAGED CLOUD SaaS
HOSTING HOSTING
What is cloud hosting?
HOUSE APARTMENT HOTEL
10

13. Types of cloud
Public clouds - shared compute resource provided
over the Internet, and powered substantially by
software
Private clouds - infrastructures dedicated to individual
customers, but virtualised to provide a cloudiness to the
service in terms of flexible number of virtual machines,
capacity etc…
Hybrid Hosting - Traditional managed hosting
solutions combined with public cloud

14. Public Clouds
 Shared infrastructure
 Accessible through Internet
 Limited customisation and
control
 Limited or no SLAs available
 Fast scalability
 Compliance can be very difficult
to achieve
 Very cost effective
 Suitable for hosting websites,
test and development, user
acceptance testing etc.
http://www.flickr.com/photos/pagedooley/2511369048/

15. Cloud Services
CLOUD SERVERS™ CLOUD FILES™
 Over 60,000 Slices under management  Over 1 Petabyte of data under
 Both Windows & Linux management
 Limelight CDN

16. Private Clouds
 Dedicated infrastructure
 Much greater customisation
and control
 Compliance easy to achieve
 Guaranteed SLAs and uptime
 Suitable for ecommerce,
consolidation of large server
farms, back-office applications
http://www.flickr.com/photos/thalamus/2070273356/

18. Will cloud help you limit downtime?
Cause of downtime Cloud Managed Hybrid
hosting
Infrastructure does  
not scale
Lack of technical  
expertise
Website is not  
properly secured

19. Tahadi Games and Rackspace

20. About Tahadi Games
• Tahadi Games is a publisher of online games targeting the
Middle East and North Africa.
•Multiplayer Online Games with thousands of players
interacting and playing together.
• The key to successful operation in this business is the
creation and maintenance of large communities of gamers.
• Uptime is critical. Gamers expect us to be live 24 x 7.
•Looking for a scalable, redundant, multi datacenter solution

21. Why we chose Rackspace
• Rackspace enabled us to fulfill our expectations
• They place importance on uptime
• They have reliable and fast connections
• Servers are new and efficient, coping with large amounts of
traffic
• Excellent customer service
• Best price on the market

22. 22
Why Rackspace?
Industry leader, growing,
and profitable
Fanatical Support®
is the differentiator Financially Secure
Service Dedicated
Hosting Focused
A decade of hosting
Solution Driven
expertise – it’s all we do
Finding the perfect fit for
your needs and budget

23. Thank you! Questions?
Fabio.torlini@rackspace.co.uk