Dubai Chamber and other organizations use web broadcasting and integrated digital communication networks (IDCNs) to engage with customers across multiple platforms. An IDCN allows for unified multimedia content management and online publishing/broadcasting through a single control panel. It facilitates cross-network and cross-platform integration to reach customers via different media like SMS, email, social media, and customized newsletters from a central system.
11. Content Management Today...
Video Content Image Content
Control Panel Control Panel
Data Base Data Base
CD Servers CD Servers
Online Video Online Image
Players Players
Viewer Viewer
Audio Content File Content
Control Panel Control Panel
Data Base Data Base
CD Servers CD Servers
Online Audio Downloads
Players Players
Viewer Viewer
13. Example of an IDCN
Dealer Owners/ Staff
Customers Customers Dealer
Staff
SMS SMS
E-mail E-mail E-mail SMS
Facebook LinkedIn Linked in E-mail
Twitter facebook LinkedIn
Linked in
Dealer Dealer Dealer Owners Online Dealer Dealer Dealer
video video video Club staff Sales Managers Service
Newsletter Staff Newsletter Staff
promo promo promo Magazine
Newsletter Newsletter
channel channel channel
Sales Department Service Department
All managed from a single easy to use
Control panel
Master
Control
PR Agency AV Agency Panel