Social MediaTwo-thirds of the world’s Internet population10% of all internet time spent‘Member Communities’ overtakes personal EmailWorld’s 4th most popular online sector after search, portals and software applications.
TIME SPENT IN MINUTES PER DAY UAE Total Population
• Regionalisation• Technology and Content Collaboration• Reach – Arabic Content, Multimedia, User generated content• Mobile technology
Soci al Medi a• Brings global integration• Offers localised content• Drives audience engagement• Converging niche platforms
Not just surfing the net, they aregenerating content as well• 84% have generated content on the net in past six months• 53% have personalized their online profiles• 30% have read or published a blog• 6% have created their own page or website
• Facebook has become the key player on the global stage, dominant in many countries, yet localised offerings have won the day in many others. The growing legion of fans on the KT Facebook page makes for an impressive case study.• More than 9000 people follow Khaleejtimes.com/facebook• It took us only 9 months to establish our web equity on this social media platform
To communicate and interact with people 54%To take part in discussion groups or on-linechat 40%To read , comment or review an article 38%Updating personal profiles 27%To watch a video clip 26%Reading personal profiles 25%To meet new people 18%Read or update personal space online 15%To submit an article 15%Spending time in a virtual world (e.g.Second Life) 13%