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How to make a Global Website Relevent for International Audiences

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The Internet Show ME 2011
The Internet Show ME 2011

Content on: Localisation Social Media Personalisation Platform Evolution New Content For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/

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How to make a global website relevant for international audiences Chris Dobson Executive Vice President Global Advertising Sales – BBC Advertising
1. Localisation 2. Social Media 3. Personalisation 4. Platform Evolution 5. New Content
1. Localisation You can’t fake localisation, and you never could 7,255 IN JOURNALISM 70 BUREAUX 32 LANGUAGES The BBC is the world’s largest news organisation
1. Localisation Websites Radio 77 years old Weekly audience of 180m Funded by UK Government Widgets Podcasts
1. Localisation Global content for global citizens, but tailored to location US edition UK edition
2. Social Media
2. Social Media • 8 – 10,000 comments / emails a day • 200 – 300 images received a day – can increase to 65,000
2. Social Media
3. Personalisation BBC’s UK iPlayer
3. Personalisation
4. Platform Evolution The site from the British broadcaster is chock full of information. If you were going to design the TV news broadcast of the future, where viewers pick the stories and watch them come to life, this is it. USA Today on the BBC’s iPad app
4. Platform Evolution
5. New Content New Content: bbc.com/travel
1. Localisation 2. Social Media 3. Personalisation 4. Platform Evolution 5. New Content
Q&A chris.dobson@bbc.com

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How to make a Global Website Relevent for International Audiences

  • 1. How to make a global website relevant for international audiences Chris Dobson Executive Vice President Global Advertising Sales – BBC Advertising
  • 2. 1. Localisation 2. Social Media 3. Personalisation 4. Platform Evolution 5. New Content
  • 3. 1. Localisation You can’t fake localisation, and you never could 7,255 IN JOURNALISM 70 BUREAUX 32 LANGUAGES The BBC is the world’s largest news organisation
  • 4. 1. Localisation Websites Radio 77 years old Weekly audience of 180m Funded by UK Government Widgets Podcasts
  • 5. 1. Localisation Global content for global citizens, but tailored to location US edition UK edition
  • 7. 2. Social Media • 8 – 10,000 comments / emails a day • 200 – 300 images received a day – can increase to 65,000
  • 9. 3. Personalisation BBC’s UK iPlayer
  • 11. 4. Platform Evolution The site from the British broadcaster is chock full of information. If you were going to design the TV news broadcast of the future, where viewers pick the stories and watch them come to life, this is it. USA Today on the BBC’s iPad app
  • 13. 5. New Content New Content: bbc.com/travel
  • 14. 1. Localisation 2. Social Media 3. Personalisation 4. Platform Evolution 5. New Content