Vernon Turner's keynote @ Innovation Forum 2009 in Milan

1. Presented By Vernon Turner Senior Vice President Enterprise Infrastructure, Consumer, Mobility and Telecom Using Innovative Green ICT To Create Environmental Sustainability

2. Agenda The ICT Opportunity Where The Network & Broadband Fits The Business Value Of Green IT Data Centres Technology Futures Key Take Away Points

3. Worldwide Energy Consumption vs. GDP Global Power Consumption and GDP Map High GDP Rich Energy High Energy Consumption Low Energy Consumption

5. Primary Energy Use & Potential Savings 32 % 40 % 28 % Smart Grids $125 Billion Smart Offices $340 Billion Smart Engines $107 Billion Smart Logistics $442 Billion Source: IDC 2008 ,The Climate Group Report Smart 2020

8. Broadband – More Than A Network Connection

9. Value Versus Complexity For Collaborative Technologies Team Workspace Wikis Blogs Value For Corporate Knowledge Low Low High High Complexity For Users Email & Integrated Collaborative Environments Conferencing Instant Messaging

10. Broadband – More Than A Network Connection

11. The Most Pressing Reasons For Adopting Green ( Customers) Source: IDC’s Green IT Survey , September 2008, n = 1,572 What Are The Most Pressing Reasons Impacting Your Company’s Adoption of Green IT

12. CIOs Are Now More Involved In Environment-related Projects What Is The Status Of Each Of The Following Environmental Programs Source: IDC’s U.S. Green IT Survey , September, 2008 Water Management: For Each KW/H of Electricity Produced, 10 Litres Of Water Are Consumed

14. Green IT and Sustainability* Market Taxonomy * Includes Political Sustainability Green Business Green Energy Green IT Economic Sustainability Environmental Sustainability Social Sustainability

15. Green IT and Sustainability * Market Taxonomy Green Business Green Energy Green IT Economic Sustainability Environmental Sustainability Social Sustainability Green Mfg., Supply Chain & Transport Mgt. Carbon Mgt. Renewable/ Distributed Energy Green Data Center, desktops & e-Waste EHS compliance Social Acctg . Community & NGO Outreach IT Asset Recycling & Reverse Logistics Other CSR Env. Mgt. Systems – ISO 14001 * Includes Political Sustainability

16. Tying Green IT & Business Goals Carbon Avoidance The Business Value Of Green IT Cost Avoidance Quality Of Service Operations Risks Leadership Reduce Carbon Footprint Government Regulation Shareholder Value Profit Community

21. Green Solution Projects : Media Company Carbon Avoidance Server Virtualization Goals Exceeded Total CO2 Goals Two Years Ahead of Schedule

22. Energy Cost Avoidance ( Power & Cooling) Through Virtualization “ What if" all the virtualized logical servers were deployed as physical servers

23. The Datacenter Carbon Footprint ©2008 IDC 33% Of Data Center Energy Consumed Is Wasted By AC to DC Conversion 50% Of A Typical Data Center Is Spent On Power & Cooling Components

24. The Energy Efficient Datacenter : Does That Make it Green?

26. Innovative Green ICT Products For The Future Solid State Disks Data Centre Containers Rewritable Paper Printer CO 2 Bar Code

28. Thank You Question? Send an email at [email_address]