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Introduction to Green IT

A brief introduction to green or sustainable information and communications technology (ICT) management.

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Introduction to Green IT

  1. 1. INTRODUCTION TO GREEN IT January 2012 Chris Hammond-Thrasher
  2. 2. Outline Green IT Overview In the Data Centre In the Office Green IT 2 The Market Wrap Up
  3. 3. Learning Objectives <ul><li>1. Understand the Green IT Basics </li></ul><ul><li>2. Understand the Green IT Opportunities </li></ul><ul><li>3. Understand: </li></ul><ul><ul><li>Green IT – Of IT Low Hanging </li></ul></ul><ul><ul><li>Green IT 2.0 – By IT High Hanging </li></ul></ul>
  4. 4. On a Journey – Looking to the Future <ul><li>Milestones in 2020 </li></ul><ul><li>80% reduction in CO2e by 2050 </li></ul><ul><li>0 emissions for developed world? </li></ul><ul><li>What does this world look like? </li></ul><ul><li>What is the role of IT ? </li></ul>
  5. 5. What is Green IT? Green IT refers to environmentally sustainable computing or IT. It is &quot;the study and practice of designing, manufacturing, using, and disposing of computers, servers, and associated subsystems s u ch as monitors, printers, storage devices, and networking and communications systems e f ficiently and effectively with minimal or no impact on the environment. Source: Wikipedia
  6. 6. IT Emissions - GHG Emissions compared Source : Gartner/HP/McKinsey/WWF 3% GHG Emissions from IT Sector 3% GHG Emissions from Aviation Sector
  7. 7. IT EMISSIONS - GHG Emissions from IT NOW 2020 3% 6% Source : Gartner/HP/McKinsey/WWF
  8. 8. Green IT - Typical Dimensions Waste Water Chemicals Energy Reuse Recycling Reducing landfill Reduce consumption Recycling Removing toxins from builds Reducing raw materials Complying with legislation Reduce consumption Green alternatives
  9. 9. Green IT - The Basics <ul><ul><li>IT is 40% of the average corporate electricity bill </li></ul></ul><ul><ul><li>IT Electricity demand from is growing </li></ul></ul><ul><ul><li>Desktops contribute 43% of the IT emissions profile </li></ul></ul><ul><ul><li>Server energy costs to exceed purchase costs on useful life </li></ul></ul>
  10. 10. GREEN IT – The Basics * Gartner, Seven Steps for Greening PCs, 2009 3 2 1 1 3 1 5 4 1
  11. 11. Reasons - for Adopting Green IT
  12. 12. Green IT - Evolution FUJITSU Green IT 1.0: “Green for IT” Green IT 2.0: “IT for Green”
  13. 13. Phases - of Green IT <ul><li>Of IT (Phase 1) </li></ul><ul><li>Low hanging fruit </li></ul><ul><li>10-20% uptake </li></ul><ul><li>Siloed </li></ul><ul><li>Savings OF IT </li></ul><ul><ul><li>EXAMPLES </li></ul></ul><ul><ul><li>Virtualisation </li></ul></ul><ul><ul><li>Consolidation </li></ul></ul><ul><ul><li>Free cooling </li></ul></ul><ul><ul><li>Power settings </li></ul></ul><ul><ul><li>Multi Functional Devices </li></ul></ul><ul><li>Procurement Policy </li></ul><ul><li>End of life of assets </li></ul><ul><ul><li>EXAMPLES </li></ul></ul><ul><ul><li>DC - full power all the time? </li></ul></ul><ul><ul><li>PC – Windows 7, Thin Client </li></ul></ul><ul><ul><li>Network – energy efficiency </li></ul></ul><ul><ul><li>Energy monitoring </li></ul></ul><ul><ul><li>Application rationalisation </li></ul></ul><ul><ul><li>Cloud computing </li></ul></ul><ul><li>By IT (Phase 2) </li></ul><ul><li>More challenging </li></ul><ul><li>Cross functional </li></ul><ul><li>Cultural </li></ul><ul><li>Savings BY IT </li></ul>
  14. 14. Typical - IT Energy Consumption Source: Forrester December 18, 2008, “ More Energy Is Consumed Outside Of The Data Center, 2008 ” Traditional Focus of Green IT has been on the Data Centre… But companies are increasingly realizing they have bigger opportunities outside of the data center 55% 45%
  15. 15. IT Energy Consumption - In the Office
  16. 16. Green IT - In The Data Centre <ul><li>Data centre energy use in 2005 was 152 billion KWH </li></ul><ul><li>2% of energy use in the USA is from the Data Centre </li></ul><ul><li>>1% of global emissions </li></ul><ul><li>Power and Cooling is the number 1 issue for DC managers </li></ul>Who is accountable for the emissions from the Data Centre?
  17. 17. <ul><li>Case study omitted </li></ul>
  18. 18. <ul><li>Case study omitted </li></ul>
  19. 19. <ul><li>Case study omitted </li></ul>
  20. 20. Green IT - Virtualization & Cloud <ul><li>Companies can reap a 65% reduction in server count through virtualization </li></ul><ul><li>$300 - $600 per year in energy savings for every server removed through virtualization based consolidation </li></ul><ul><li>Cloud allows for even greater economies of scale </li></ul><ul><ul><li>+ servers in a sustainable data centre </li></ul></ul><ul><ul><li>+ run on sustainable infrastructure </li></ul></ul><ul><ul><li>+ high level of utilisation </li></ul></ul>
  21. 21. Green IT - In The Office <ul><li>Desktops </li></ul><ul><ul><li>Laptops use less power </li></ul></ul><ul><ul><li>Power saving settings </li></ul></ul><ul><ul><li>No screen savers (they’re bad!) </li></ul></ul><ul><ul><li>The make and model selected </li></ul></ul><ul><li>Printers </li></ul><ul><ul><li>Multi functional devices </li></ul></ul><ul><ul><li>Power settings </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Consolidation </li></ul></ul>
  22. 22. Green IT Policy – Saves Companies Money <ul><li>95% of firms with a Green IT policy save money… </li></ul>Based on insights from over 310 CIOs and senior IT managers – Fujitsu: The Convenient Truth Less than 10% of CIO’s are directly responsible for the Green IT Policy
  23. 23. Barriers – To a Green IT Policy <ul><ul><li>No business drivers </li></ul></ul><ul><ul><li>No management sponsorship </li></ul></ul><ul><ul><li>Not enough time </li></ul></ul><ul><ul><li>More focus on profit </li></ul></ul><ul><ul><li>Lack of expertise </li></ul></ul><ul><ul><li>Lack of knowledge on ROI </li></ul></ul>Green IT Policy
  24. 24. What is Green IT 2.0? Green IT is It calls for innovation; the ability to monitor, rethink and transform all societal activities, identifying opportunities for increased efficiency & reduced emissions Green IT 2 looks at how IT can reduce emissions from other sectors
  25. 25. IT – Can Make a Difference? <ul><li>If all commuters worked from home one day a week, 5.85 billion fewer gallons of oil would be used each year </li></ul>
  26. 26. IT – Can Reduce Emissions <ul><li>Monitor – make emissions visible and accountable </li></ul><ul><li>Rethink – innovation for greater efficiency </li></ul><ul><li>Transform – dematerialisation e.g. internet sales </li></ul><ul><li>Dematerialisation </li></ul><ul><li>SMART motor systems </li></ul><ul><li>SMART logistics </li></ul><ul><li>SMART buildings </li></ul><ul><li>SMART grids </li></ul>
  27. 27. Green IT - Spending Climbs to Peak at $9.6 Billion in 2015
  28. 28. Green IT - Sustainability Service Offerings At A Glance IT energy and resource efficiency (green IT)
  29. 29. Green IT - Takeaways <ul><li>Corporate sustainability is here to stay ; and green IT is not a fad or fashion </li></ul><ul><li>Energy efficiency is not just for the data center </li></ul><ul><li>Enterprises implementing green IT need process change and consulting support , not just new hardware and software </li></ul><ul><li>Market green IT with a holistic vision but a tactical implementation path </li></ul><ul><li>Recognize that green IT has many customer stakeholders , each with a different view of its priority and benefits </li></ul>Forrester How Tech Vendors Should Approach Green IT August 26, 2009
  30. 30. Wrap up 1. Understand the Green IT Basics 2. Understand the Green IT Opportunities 3. Increased awareness of Green IT and Green IT 2.0