Long term Green ICT strategies


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Long term Green ICT strategies

  1. 1. Long term Green ICT strategies View and practice of a Sustainability Leader Examples of the Gulf region Ulrike Vött Regional Sustainability Manager Nokia CR&R Corporate Relations & ResponsibilityCompany Confidential Nokia Internal Use Only
  2. 2. Sustainability Leadership At Nokia, we integrate responsible environmental and social practices into everything we do … … from the devices we build, and the suppliers we choose, … to our mobile solutions that enhance people’s education, livelihoods and health Nokia aims to be part of the solution to many sustainability challengesCompany Confidential2 Nokia Internal Use Only
  3. 3. Key principlesApplying the highest standardsEnvironmental thinking as a source of innovationLife cycle thinking across portfolioGreen services for sustainable lifestyle
  4. 4. Life Cycle Management Energy efficiency Design for environment Sustainable Product & technology Materials and materials development substance Raw Suppliers’ management materials activities Reuse recovery recycling Own Environmental Take-back disposal operations management and system recycling Use Energy efficiency, Software and services 4
  5. 5. Green ICT – Examples Life Cycle ManagementEnvironmental designReduced environmental footprint of devices up to 65 % in 10 years(Nokia X2 versus Nokia 3310)Material and substances managementNokia is a Leader in Substance managementProactive phase-out of materials on voluntary basis(BFRs, RFRs, Antimony trioxide etc.)Product take backControlled consumer touch-points, Awareness raising channels, Global to localdialogue, Region specific implementation projects 5
  6. 6. Nokia Take Back is • Largest voluntary worldwide take back scheme for mobiles • Providing a channel for responsible product take back • Access for consumers around the globe • “Brand neutral”: All devices, batteries, chargers • Recycling awareness and culture • Coordination for recycling on highest international standards • Collaboration with Nokia approved recycling partners • Dialogue, Expert Forums etc. • Extended Producer responsibility Aim is to contribute to transition into a recycling society Company Confidential © 2011 Nokia 6
  7. 7. Take Back Process material flowCollection /Take back Pretreatment Material recyclingNokia collection and Nokia has a global network Refining factories use general e-waste of Recycling companies material as raw material in collection places managed by sourcing their processes process. (e.g. precious metal They take care of the refining) logistics and separation of materials for further recycling. Precious Base metals metals (Cu, Au, (Al, Fe) Pt, Pd, Co)Company Confidential Nokia Internal Use Only
  8. 8. Responsible recycling via Nokia approved collaboratorsNokia is no recycling company but collaborates for recycling Nokia selects, assesses and makes contracts with recyclers: Comply with relevant national / international legislation Operate according to international quality standards (ex. ISO14001) Fulfil Nokia’s internal social and environmental assessment criteria Nokia regularly audits the partners Commercial/financial, quality, environmental, social performance, securityCompany Confidential Nokia Internal Use Only
  9. 9. Nokia Take Back in the Gulf / Bahrain•www.nokia.com/recycle•6000 collection points in nearly 100 countries•Bahrain Care point location: Int. Agencies Company Limited (INTERCOL), Nokia Care Center Science & Industry Division, Ware House No.4, Road No. 4308, Block No. 343, Mina Salman Industrial Area, Bahrain Al ManamahRecycling numbers- Globally : 415 tons in 2010, more than 660 tons in 2011- Recycling Numbers versus Awareness!
  10. 10. Nokia Take back and recycling Project examples from the Arabic regionCompany Confidential10 Nokia Internal Use Only
  11. 11. Collaboration with Civil SocietyTake back awareness building in schools - UAE• Since 2009, Nokia collaborates with Emirates Environmental Group on Mobile Phone recycling and awareness raising about recycling.• School Dialogue Sessions reaching out to hundreds of students of all ages across the Emirates Company Confidential © 2011 Nokia1
  12. 12. Collaboration with Civil SocietyTake back awareness building in schools - UAE • “Borrow a bin“: More than 100 organizations invited • School dialogue sessions reaching 300 – 400 students each time • Neighborhood recycling project for students • Public speaking competitions that allow for active learning • Reach into other GCC countries
  13. 13. Collaboration with Civil Society - EgyptA group of students majoring in Management at the French Universityof Egypt in Cairo, are currently raising awareness for recycling, theenvironment and Nokia Take Back: As part of their 3rd year annualProject they promote the Nokia take back scheme as one possibility forrecycling, and they collect devices, accessories, chargers and batteriesin the 12 schools they graduated from. After a period of two months,they will hand over the collected material to Nokia Care for responsiblerecycling, and receive a certificate for their engagement. This smallproject shows nicely how we can create win win: We support thestudents and find in them young promoters of Nokia take back inEgypt. Company Confidential © 2011 Nokia 1
  14. 14. Awareness building via Media - UAECompany Confidential © 2011 Nokia Nokia Internal Use Only
  15. 15. Take back collaboration with operators - JordanNokia supported operator Zain during acollection event in Jordan’s City mall, andrecycled nearly 2000 devices. Company Confidential © 2011 Nokia
  16. 16. We are a Sustainability Winner in Pakistan Nokia has won the CSR Business Excellence Award 2012 by United Nations Environmental Programme & National Forum for Environment and Health in Pakistan for our initiative for Mobile Phone Take Back and Recycling 2011 in collaboration with Ufone, Unilever and several local media partners.We reached more than 70% of Pakistani audience via multiplemedium covering print, radio, TV and hoardings Calls to Action,and collected more than 5000 devices, batteries, chargers andaccessories. Company Confidential © 2011 Nokia
  17. 17. National Green ICT policies and strategies We are among the most active leaders working with governments, international organizations, NGOs and industry on country specific solutions for the management of electronics at their end of life. • We actively contribute to and support the recommendations of the Basel Convention & UNEP Pan African e-Waste Conference 2012. • We elaborate proposals with industry stakeholders, research experts and international Organizations for collaboration • We advise several governments in IMEA for their long term policy and regulation development in the areas of waste management, Green ICT, material and substances managementCompany Confidential17 Nokia Internal Use Only
  18. 18. THANK YOUCompany Confidential18 Nokia Internal Use Only