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Enabling a Sustainable Future


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Thomas Lim
Market Development Manager
Intel Electronics (M) Sdn Bhd

Published in: Technology, Business
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Enabling a Sustainable Future

  1. 1. Enabling a Sustainable Future Thomas Lim Market Development Manager Intel Electronics (M) Sdn Bhd
  2. 2. Legal Disclaimers <ul><li>*Other names and brands may be claimed as property of others. </li></ul><ul><li>Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit or call (U.S.) 1-800-628-8686 or 1-916-356-3104. </li></ul><ul><li>ENERGY STAR denotes a system level energy specification, defined by the US Environmental Protection Agency, that relies upon all of the system's components, including processor, chipset, power supply, HDD, graphics controller and memory to meet the specification. For more information, see </li></ul><ul><li>Other sources: /go/responsibility ; ; </li></ul><ul><li>This paper is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS PAPER. </li></ul><ul><li>All dates and products specified are for planning purposes only and are subject to change without notice. </li></ul><ul><li>Intel and Leap Ahead are trademarks or registered trademarks of Intel Corporation in the U.S. and other countries. </li></ul><ul><li>Copyright © 2007, Intel Corporation. All rights reserved. </li></ul>
  3. 3. Sustainable Future: Part of Intel’s CSR Strategy <ul><li>Education </li></ul><ul><li>Environmental responsibility </li></ul><ul><li>Business practices </li></ul>
  4. 4. Delivering Sustainability in Everything We Do <ul><li>Our Products </li></ul><ul><ul><li>Energy-efficient performance </li></ul></ul><ul><li>Our Operations </li></ul><ul><ul><li>Environmental responsibility </li></ul></ul><ul><li>Our Policy and Initiatives </li></ul><ul><ul><li>Advancing global sustainability </li></ul></ul>
  5. 5. <ul><li>A generation ahead of the competition </li></ul><ul><li>Higher performance </li></ul><ul><li>Designed for energy efficiency </li></ul><ul><li>More transistors for new features </li></ul>Products: Energy Efficient Performance Intel Today 45nm in 2007 … relative to Intel 65nm process Transistor performance 20% Switching power 30% … and in the Future 32nm in 2009 Silicon process technology leadership Transistor performance Switching power
  6. 6. Products: Energy Efficient Performance – 10x Power (sub 1-watt by 2010) + 10x Performance (teraflop on a chip by 2010) Intel innovating at every level of computing Source: Intel White Paper: Advancing Global Sustainability through Technology
  7. 7. Intel ® Xeon ® Processor 5500 Series (Codenamed Nehalem-EP) <ul><li>A tremendous step forward in technology </li></ul><ul><ul><li>New processor architecture </li></ul></ul><ul><ul><li>New platform architecture </li></ul></ul><ul><ul><li>New memory subsystem </li></ul></ul><ul><ul><li>New I/O subsystem </li></ul></ul><ul><ul><li>New options with SSDs </li></ul></ul><ul><li>An even bigger step forward for IT capability </li></ul>Performance Energy Efficiency Virtualization
  8. 8. New Servers = Better Efficiency Up to 12% Lower Peak Power Up to 50% Lower Idle Power 1 Source: Up to 50% lower platform idle power compared to Xeon 5400 series. Intel internal measurement. (Feb 2009). For details see legal information slide in backup. 2 Source: Intel. March 30, 2009. See legal information slide in backup titled “Historical Performance Gains” Nehalem Higher Performance Per Watt Means More Performance Per Sq Ft Intel Single Core Intel Multi-core Relative Performance Lower Energy Consumption More Performance Per Watt Xeon 5100 Series Xeon 5300 Series Xeon 5400 Series Xeon 5500 Series 12% 50%
  9. 9. Server Refresh Benefits (Single Core) Source: Intel estimates as of Nov 2008. Performance comparison using SPECjbb2005 bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only.  Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup. 2005 184 Intel ® Xeon ® Single Core Servers 2009 Performance Refresh 1:1 Up to 9x Performance 184 Intel ® Xeon ® 5500 Based Servers 18% Annual Energy Costs Estimated Reduction – OR – Efficiency Refresh 9:1 21 Intel ® Xeon ® 5500 Based Servers As Low as 8 Month Payback 90% Annual Energy Costs Estimated Reduction
  10. 10. The Costs & Savings of Server Refresh <ul><li>Required Investment </li></ul><ul><li>New server purchase and install </li></ul><ul><li>Old server disposal </li></ul><ul><li>Software validation (on new servers) </li></ul><ul><li>Virtualization software (if desired) </li></ul>9:1 Source: Intel March 2009 based on discussions with IT customers and assorted industry analyst reports. Software licensing costs Data center new construction Cost Avoidance If incremental workload demand is required Network maintenance contracts Out of warranty server maintenance Software maintenance costs Utility costs (both power and cooling) Reduce Daily IT Costs Smaller IT environments will usually yield savings Server Refresh Savings Areas
  11. 11. Intel will invest $7B in 32nm fabs Intel Senior Fellow Mark Bohr shows off a 32nm “Westmere” processor.
  12. 12. 3-4 Year Refresh Rate is Typical 1 Source: Intel IT Server Refresh whitepaper, June 2008 http:// communities 2 Source: Data Center Conference: Day 4 Highlights the ‘Greening’ of Data Centers, by John R. Phelps and Mike Chuba, November 30, 2007, Gartner, Inc., ID Number: G00153658. “ Develop a change-management program to move to more energy-efficient hardware, typically every three to five years to manage the energy cost increase.” — Gartner, Nov 2007 2 “ A detailed return on investment (ROI) analysis showed that we can reduce costs by refreshing all servers after four years. Previously, we kept servers in use for longer periods, to maximize their useful life.” — Intel IT Whitepaper, June 2008 1
  13. 13. Demonstrated Customer Improvements From Recent Server Replacement Projects Reduced Costs, Streamlined Operations, Improved Competitiveness 40% Faster Research 93% Faster Database Queries 35% Reduction in Total Costs 90% Less Utility, LAN/SAN Costs 50% Faster Application Deployments 60% Lower Costs, Productivity Increase $95M Savings in 2008 1 1 Source: Intel IT 2008 Annual Performance report . All other customer examples Case Studies with Intel ® Xeon ® processor technology from a variety of customers available at as of March 16, 2009.
  14. 14. Operations: Environmental Responsibility <ul><ul><li>Reduce greenhouse gas emissions per production unit 50% below 2002 baseline by 2010* </li></ul></ul><ul><ul><li>Reduced energy consumption in our operations* </li></ul></ul><ul><ul><ul><li>Reduced energy consumption in our operations 20% per production unit over the last three years </li></ul></ul></ul><ul><ul><li>Remove hazardous materials in our products </li></ul></ul><ul><ul><ul><li>100% lead free 45 nm HiK </li></ul></ul></ul><ul><ul><li>Recycle 74% of our solid waste and 68% of our chemical waste in 2006* </li></ul></ul>*Source: Intel 2006 Corporate Responsibility Report
  15. 15. Our Policies and Initiatives: Advancing Global Sustainability Other names and brands may be claimed as the property of others.
  16. 16. “ Continuing our commitment to the highest performance in all we do—from product innovation to corporate responsibility—is good business.” Paul Otellini President and CEO Delivering Sustainability in Everything We Do <ul><li>Our Products </li></ul><ul><ul><li>Energy-efficient performance </li></ul></ul><ul><li>Our Operations </li></ul><ul><ul><li>Environmental responsibility </li></ul></ul><ul><li>Our Policy and Initiatives </li></ul><ul><ul><li>Advancing global sustainability </li></ul></ul>
  17. 17. Thank You !