Micro-Scholarship, What it is, How can it help me.pdf
Iab the social media obsession jan2011
1. The social media obsession and how businesses can benefit Amy Kean, head of the IAB social media council
2. Today in 30 minutes... Is everyone obsessed with social media? Using obsession to build business (lessons from Lady Gaga and co.)
3. We asked brands... What kind of general information would persuade you to allocate more budget to social media? 63 % want to know how to do it 60.9% want more case studies 52.2% want consumer research (Only 13% want to know more about what it is...)
28. “I like to watch my performances sometimes. I like to watch the lighting. I often argue with my lighting designer on the show; as much as I like to light the show for the room, it's important to light the show and design the sound for YouTube. In truth, lots of my fans can't make it to my shows in Israel or Germany or in Paris, so they go online to watch them.”
30. Steve Berman, Universal Music's president of sales and marketing: "Gaga has worked tirelessly in keeping up daily if not hourly communication with her fans and growing fanbasethrough all the technology that exists now."
32. Church of the customer blog: “Some artists are very protective of their image and prohibit recording devices during performances. Gaga doesn't allow professional photographers into her concerts but is ok with fans recording and putting videos on YouTube.”
33. Who else has used social media ‘obsession’ to build a business?
37. So, are we obsessed? YES! Social media is 24/7 - central to daily routines, occasions and our relationship with brands Tapping into these passions can not just drive sales, but help grow entire businesses Be bespoke, authentic and let people share (like Gaga)