This class was originally presented as part of General Assembly Boston's Summer Startup Series. It covers the basics for individuals within organizations to start building a social media strategy, managing platforms, and building a digital marketing team:
This fall the Boston Public Library will open its doors to General Assembly on the 3rd Monday of each month. We will host some of our most popular classes on Digital Marketing at the Central Library’s Commonwealth Salon to give you the practical, hands-on training you need to pursue work you love.
Social media has evolved into a necessary element of any marketing plan. Consumers are on social networks and expect to be able to find and connect with you. In this class, you’ll learn about the role of key social platforms such as Facebook, Twitter, Instagram, and Pinterest and how to start engaging consumers on these platforms.