Michael Sorg's Pgh CUE presentation on Social Media

1. INTRO TO SOCIAL
MEDIAFor your biz

2. TODAY’S AGENDA
➤ What is Social Media?
➤ The Platforms
➤ The Strategies
➤ The Ad Buy

3. WHO AM I?➤ Working with online
communities since 2001
➤ Video Editor professionally
since 2004
➤ Podcaster since 2006
➤ Sorgatron Media, Inc /
Sidekick Media Services

4. WHAT IS SOCIAL
MEDIA?

5. WHAT IS SOCIAL
MEDIA?➤ Websites and applications that enable
users to create and share content or to
participate in social networking.
➤ Don’t forget the “SOCIAL” and
concentrate less on the “MEdia”.

6. WHY IS IT
IMPORTANT?➤ The world is smaller now. You have to
think like a small town shop owner.
➤ Word of mouth is no longer isolated.
➤ Build a relationship with customers.
➤ Show that you are the expert.

7. BEFORE WE GET
STARTED➤ You don’t need to be on EVERY platform.
➤ Where is your audience?
➤ Find ways to integrate into your day to
day.
➤ Mobile
➤ Automate
➤ This isn’t your web site. This is a tool.

8. COMMON IDEAS
➤ Power of the Hashtag
➤ #importanttopic
➤ #followconversation
➤ The @ Reply
➤ Early form to talk TO people on Twitter
➤ Adapted for many platforms

9. THE PLATFORMS

10. FACEBOOK
➤ 1.3+ Billion users
➤ The News Feed is key
➤ Businesses need a Facebook Page
➤ Demographics
➤ Ages 25 - 54
➤ 60% Female

11. TWITTER
➤ 140 Characters (started as an SMS
solution)
➤ Not sticky
➤ Demographics
➤ Ages 18 - 29

12. LINKEDIN
➤ Business to Business
➤ Find useful communities
➤ Direct conversation with leads
➤ Many use automation
➤ Demographics
➤ Ages 30 - 49

13. INSTAGRAM
➤ Visual Content: Do you have something
to show off, Entertainment, Beauty, Food,
Museums, etc
➤ Demographics
➤ Ages 18-29
➤ Sample: The Met https://www.instagram.com/metmuseum/

14. PINTEREST
➤ You have something to show off and sell
➤ Scrapbooking: Making lists of things to
buy. ie. Wedding, home improvement
➤ Demographics
➤ Ages 18-35
➤ 80% Female

15. SNAPCHAT
➤ Direct image and video messaging
➤ My Story - bundles your content together
and deletes after 24 hours
➤ Demographics
➤ 60% of America’s 18- to 34-year-old
smartphone users (source)

16. THE REST
➤ Google+
➤ May not be a primary, but may help your Google
presence
➤ Youtube
➤ The biggest video site
➤ Periscope
➤ Live Video
➤ Vine
➤ Mini Video
➤ Tumblr
➤ “Mini-blogging” platform
➤ Reddit
➤ Large Community

17. THE STRATEGY

18. CONTENT
➤ Show off your business or product
➤ Behind the scenes
➤ How the sausage is made
➤ Who is behind the business?
➤ Ask questions

19. INTERACT
➤ Don’t JUST broadcast!
➤ Answer questions
➤ Setup searches
➤ Talk about others in your space (who are
not competitors)
➤ Talk about common interests of your
audience. (Sports, community, etc)

20. IMAGES
➤ Big, interesting images
➤ Use text with images
➤ Quick App: Adobe Post

21. VIDEO
➤ Short videos
➤ Get attention
➤ Don’t bury your message
➤ Play to “Auto-play” on most platforms
➤ Long videos/Podcasts
➤ Deep dive into information
➤ The Numbers Game: Weight of results
➤ Get started with:
➤ GoPro Quik (iOS/Android)
➤ iMovie (Mac OS/iOS)

22. MANAGEMENT
➤ Tools to help schedule content
➤ Hootsuite
➤ Buffer
➤ Tweet Jukebox

23. THE AD BUY

24. BUYING ADS
➤ Most platforms have ad buying options
➤ Develop your Call to Action
➤ Develop who your audience is
➤ Start small. Understand the platform.

25. TALK TO ME!
Twitter: @sorgatron
mike@sorgatronmedia.com
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