1. Personal Branding-
How to Discover & Create Your Own Brand
By: Ankur Patel
CEO- Infotrex Services Pvt. Ltd.
Mobile:+91-937-613-3927
USA:+1-313-447-1275

2. History
• http://en.wikipedia.org/wiki/Personal_branding
Personal branding is the process whereby people and their careers
are marked as brands.
• It has been noted that while previous self-help management
techniques were about self-improvement, the personal branding
concept suggests instead that success comes from self-packaging.
• Further defined as the creation of an asset that pertains to a
particular person or individual; this includes but is not limited to the
body, clothing, appearance and knowledge contained within,
leading to an indelible impression that is uniquely distinguishable.
• The term is thought to have been first used and discussed in a 1997
article by Tom Peters
• Tom Peters – See: http://www.tompeters.com

3. Why Personal Branding?
• You are Unique in this World

4. Why Personal Branding?
• You Like it or Not, You have to “Sell Yourself” to
your parents, teachers, employers, friends etc.

5. Why Personal Branding?
• When you sell something – Brand is the most
sought after by everyone in the world.

6. We are Social Animals
No Matter what technology will come in future – these
3 things will always be true:
• We love to talk to humans and not machines
• We love to work with people we trust
• We love to work with knowledgeable people

7. We are Social Animals
• As per Wikipedia:
– Personal branding has continued to gain in
popularity as a tool to manage reputation online,
especially though social networking sites like
Facebook, Linkedin and Twitter.

8. Reading
• Schawbel, Dan (2009). "The Brand Called You". Me 2.0: Build a
Powerful Brand to Achieve Career Success. Kaplan Publishing.
• http://www.inc.com/30under30/2010/profile-dan-schawbel-
millennial-branding.html

9. Home Work
• Study these 2 Sites:
1. http://www.tompeters.com

10. Home Work
2. http://www.personalbrandingblog.com

11. You can always Start Small
• Many people think that personal branding is just for
celebrities. –NO It’s NOT.
• We can build brand equity just like them.

12. 4 Steps Process of Personal Branding
1. Discover Your Brand
2. Create Your Brand
3. Communicate Your Brand
4. Maintain Your Brand

13. 1. Discover Your Brand
• Discover Your Brand = Find Your Passion
• If you like to do something for whole of your life and
find it very enjoyable
• To know if you’ve discovered your brand, you need to
make this equation equal:
Your self-impression = How people perceive you

14. 2. Create Your Brand
1. Business Cards
2. Resume/cover letter/references document
3. Portfolio
4. Linkedin profile
5. Facebook profile
6. Twitter Profile
7. Video Resume
8.Professional Looking Clothes
9. Email Address & Website

15. 3. Communicate Your Brand
• Publish regular article/blog/news/press
release etc. on your website
• Spread your content in Social Sites such as
Facebook, LinkedIn, YouTube

16. 4. Maintain Your Brand
• Regularly Read Latest News/Articles of your Industry
• Keep in touch with other experts of your field and
ask for their opinions

17. 4. Maintain Your Brand
• Basically Keep your knowledge updated & publish
updated knowledge regularly – Do point No. 3 Again
– “Communicate Your Brand”

18. Good Links
• http://mashable.com/2009/02/05/personal-branding-
101/

19. Good Links
• http://mashable.com/2009/02/12/personal-branding-
102/

20. Good Links
http://mashable.com/author/dan-schawbel/

21. Branding – Google Case Study
• http://www.rohitbhargava.com/2011/03/5-
branding-secrets-you-can-learn-from-google.html

22. Thanks for your Time
Contact Details
www.infotrex.com
Lets Get Social:
Ankur PateL
http://in.linkedin.com/in/ankurpatelinfotrex
CEO ,Infotrex Services Pvt. Ltd.
http://www.facebook.com/ankurpatel78
Ahmedabad 380009
Phone Numbers: Lets be in touch through Chat:
USA : +1- 313 - 447- 1275
Yahoo:ankurpateL78
India : 011-91-9376133927
MSN: vandaro@hotmail.com
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