Top reasons why product managers are still not using social media

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I often hear these responses from product managers who are still not using social media.

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Top reasons why product managers are still not using social media

  1. 1. Top reasons why Product Managers are still not using social media Lisa Crymes 6/28/2013
  2. 2. My name is Lisa Crymes… and I’m a Social Geek http://about.me/LisaCrymes
  3. 3. Geek: /gik/ Show Spelled [geek] Show IPA Slang. noun 1. a digital-technology expert or enthusiast (a term of pride as self-reference, but often used disparagingly by others). 2. a person who has excessive enthusiasm for and some expertise about a specialized subject or activity: a foreign-film geek. 3. a peculiar or otherwise dislikable person, especially one who is perceived to be overly intellectual. 4. a carnival performer who performs sensationally morbid or disgusting acts, as biting off the head of a live chicken. Just to be clear, I am using the first definition …..
  4. 4. 1. Time: “I don’t have the time” 2. Overload: “There is just too much information to sort through” 3. Marketing Job: “Only marketers tweet” 4. Duplicity: “I receive industry information from trade journals and conferences” 5. Fear: “I don’t understanding how to use and how to get started” 6. Risk: “My company’s social media policy does not allow me to post” Top reasons why Product Manager’s are still not using social media
  5. 5. Use tools that will help you focus on relevant information • Nutshell • Hootsuite Filter out the noise • Use lists or hash tags to focus on specific subjects Socialtis?! • Avoid the overload • Learn when and how to disconnect • Go into listen only mode Time: “I don’t have the time”
  6. 6. Overload: “There is just too much information to sort through” 6  Blog 1-2x month  Social Networking 1-5 /day  Microblogging 1-10/day RecommendedDaily Allowance • Decide what frequency works best for you • Use tools to filter the noise and focus on relevant information
  7. 7. Marketing Job: “Only marketers tweet” Social Media is a valuable source for • Market Research • Competitive Intelligence You have to create and own your own Brand! Who is a better Thought Leader than the Product Manager?
  8. 8. Duplicity: “I receive industry information from trade journals and conferences” • Why wait for a monthly/quarterly journal or conference? • Understand the news/trends as it happens • Social media allows you to talk to industry leaders and customers • You get real-time feedback • Again.. don’t forget to filter out the noise by using tools, hash tags, etc
  9. 9. Fear: “I don’t understanding how to use and how to get started” Create an account Professional or Personal Account? Create a Profile • Professional Photo • Who are you • What do you plan to share Create a plan for what you want to share STOP!!
  10. 10. Observe Listen Engage Lead Steps to success Value • Decide topics • Find interesting people • Observe “rules” and conversations • Understand power of hash tags # • Listen..listen ….listen • Join groups • Follow people • Start engaging • Ask questions • Respond to questions • Know the rules • Don’t just self promote • Don’t post info you haven’t read or understand • Become a thought leader • Share industry relevant content • Discuss ideas and get feedback
  11. 11. Risk: “My company’s social media policy does not allow me to post” • Be clear of your company’s social media policy – It most organizations it is as your opinion is your own • Remember social media will happen with your without you • Manage bad image verse a good image • Important to know your “googleability” 11
  12. 12. Thank you! See ya Online!

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