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2011 05-i moms-amy lupold bair

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The community of mothers who blog has exploded since 2004. According to eMarketer one in eight moms online writes a blog. And, their audience has grown: 54% of online moms visit blogs each month. Moms …

The community of mothers who blog has exploded since 2004. According to eMarketer one in eight moms online writes a blog. And, their audience has grown: 54% of online moms visit blogs each month. Moms are also heavy social media users—76% of online moms are regularly on social media sites.

Published in: Technology, Business

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Transcript

  • 1. Case Study: Event Hosting
  • 2.
  • 3. Marketing Event Partnerships: Examples
    Online Events
    Twitter Parties
    Facebook Chats
    Forum Discussions
    Webinars
    Offline Events
    Meet and Greets
    Focus Groups
    Conferences
  • 4. Partnership Benefits
    Bloggers
    Audience
    Brands
    • Authentic Connection
    • 5. A Partner within the Community
    • 6. Interaction with Marketing Audience
    • 7. Path to Future Interaction
    • 8. Exposure Across Social Media
    • 9. Engage with Brands
    • 10. Interesting Content
    • 11. Giveaways
    • 12. Community
    • 13. Relationship with Brands
    • 14. Special Deals
    • 15. Monetary Compensation
    • 16. Expert in Community
    • 17. Experience on a PR/Marketing Team
    • 18. Cross-promotion opportunities
  • Case Study: Twitter Parties
    Viral marketing
    Exposure to peripheral audience
    Participant Followers
    Hashtag Lists
    Trending Topics
  • 19. Sleep Number Beds
    Over 10,000 tweets in one hour from nearly 300 participants yielded…
  • 20. mOmma
  • 21. Participant Survey
  • 22. Participant Survey