Dogster digital2

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Dogster digital2

  1. 1. Sony
  2. 2. media The Washington Post - July, 2004 Early Social Networking
  3. 3. Early Social Networking
  4. 4. Separating Curated Content from User Generated Content
  5. 5. Separate Community from Curated content
  6. 6. How we see a brands place in digital media now
  7. 7. Traffic Drivers
  8. 8. • 20M active monthly pet owners • 200M ad views • 3M pet profiles • 4M monthly video views - with pre roll, post roll, and bumpers • 60M monthly unique visitors through partners’ networks • 1M pet owners organized in channels on: +60M through retargeting
  9. 9. It’s about us taking your brand to where the conversations are taking place. • Social Media • Humor • Photo Sharing • Blogs • Coupon Delivery • Image Searching • Adoption • Information • Mobile • Video
  10. 10. Sponsorship Package
  11. 11. 30M Impressions - 60 days 100,000 Positive Brand Tweets - FB posts 30,000 Signups for re-marketing Managed Sweepstakes as traffic/crm drivers
  12. 12. Homepage take-over with background
  13. 13. Homepage takeover with Sponsor logo
  14. 14. Community homepage takeover
  15. 15. Channel Sponsorship
  16. 16. Example of Custom Chanel (Cleaning)
  17. 17. Branded Group (CRM mechanism) with 10k members
  18. 18. Dedicated Newsletters to 350,000 Pet owners
  19. 19. Transactional emails
  20. 20. Synched rich media ad units
  21. 21. Branded Virtual Gifts
  22. 22. Dedicated Periodic “How to” emails
  23. 23. Rewarding positive social communications / social media amplification - through custom game
  24. 24. In 30 Days: with no marketing Over 8k players Over 80k messages created Over 200k PV

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