2011 05-i moms-amy lupold bair

563 views

Published on

The community of mothers who blog has exploded since 2004. According to eMarketer one in eight moms online writes a blog. And, their audience has grown: 54% of online moms visit blogs each month. Moms are also heavy social media users—76% of online moms are regularly on social media sites.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
563
On SlideShare
0
From Embeds
0
Number of Embeds
18
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2011 05-i moms-amy lupold bair

  1. 1. Case Study: Event Hosting<br />
  2. 2.
  3. 3. Marketing Event Partnerships: Examples<br />Online Events<br />Twitter Parties<br />Facebook Chats<br />Forum Discussions<br />Webinars<br />Offline Events<br />Meet and Greets<br />Focus Groups<br />Conferences<br />
  4. 4. Partnership Benefits<br />Bloggers<br />Audience<br />Brands<br /><ul><li>Authentic Connection
  5. 5. A Partner within the Community
  6. 6. Interaction with Marketing Audience
  7. 7. Path to Future Interaction
  8. 8. Exposure Across Social Media
  9. 9. Engage with Brands
  10. 10. Interesting Content
  11. 11. Giveaways
  12. 12. Community
  13. 13. Relationship with Brands
  14. 14. Special Deals
  15. 15. Monetary Compensation
  16. 16. Expert in Community
  17. 17. Experience on a PR/Marketing Team
  18. 18. Cross-promotion opportunities</li></li></ul><li>Case Study: Twitter Parties<br />Viral marketing<br />Exposure to peripheral audience<br />Participant Followers<br />Hashtag Lists<br />Trending Topics<br />
  19. 19. Sleep Number Beds<br />Over 10,000 tweets in one hour from nearly 300 participants yielded…<br />
  20. 20. mOmma<br />
  21. 21. Participant Survey<br />
  22. 22. Participant Survey<br />

×