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Blogging for excellence

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Blogs may seem so 2005, but they are still a critical part of your online marketing activity. This presentation explains why blogging is so important, and how to optimize your blog for success.

Blogs may seem so 2005, but they are still a critical part of your online marketing activity. This presentation explains why blogging is so important, and how to optimize your blog for success.

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  • 1. Corporate blogging for success Megacomm 2012 February 16, 2012, Jerusalem By: Miriam Schwab @miriamschwab Follow me! @miriamschwab
  • 2. Who am I?• Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies.• Providing SEO and social media marketing services• Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, SMX• Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women. Follow me! @miriamschwab
  • 3. FacebokGoogle+ Twitter(booooo) Blog Email LinkedIn Follow me! @miriamschwab
  • 4. What is a blog?• Weblog• Reverse chronological• RSS feeds• Fresh content• Personal touch• Conversation Follow me! @miriamschwab
  • 5. Blog options• WordPress.com and WordPress.org• Blogspot• Not much else. Follow me! @miriamschwab
  • 6. WP.com vs. WP.org Follow me! @miriamschwab
  • 7. WP.com WP.orgHosting √ XCustom domain √ √nameThemes Limited UnlimitedPlugins X √Access to code X √Control of content X √Network √ XCost Approx $20 Approx $150 per year per year Follow me! @miriamschwab
  • 8. WHY? Follow me! @miriamschwab
  • 9. Follow me! @miriamschwab
  • 10. Follow me! @miriamschwab
  • 11. Be an expert Follow me! @miriamschwab
  • 12. BLOGGING DO’S Follow me! @miriamschwab
  • 13. Branding• Design• Domain – Subdomain: blog.mysite.com. New from Google: subdomains now considered internal links. – Subfolder: www.mysite.com/blog – Unique: widgetforum.com Follow me! @miriamschwab
  • 14. Follow me! @miriamschwab
  • 15. Automate Follow me! @miriamschwab
  • 16. Automate to email Follow me! @miriamschwab
  • 17. Build up your community We want to read your stuff! Hurray! Follow me! @miriamschwab
  • 18. Moderate comments Follow me! @miriamschwab
  • 19. Optimize• Search: – Titles <title> – <h1> – Meta description – XML sitemap – Alt on images – Internal linking• Social: – Share buttons – Open Graph tags Follow me! @miriamschwab
  • 20. One plugin to rule them all Follow me! @miriamschwab
  • 21. Measure• RSS subscribers• Site visitors• Pageviews• Conversions• Email• Tools: – Feedburner – Google Analytics Follow me! @miriamschwab
  • 22. Where am I?• About text on every page in sidebar• Contact info everywhere• Forms Follow me! @miriamschwab
  • 23. illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentationsTHANKS! Follow me! @miriamschwab