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For the Love of Writing: Blog Presentation

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Presentation of the blog For the Love of Writing. Highlights blogs metrics and analytics, as well as offers recommendations to social media campaigns.

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For the Love of Writing: Blog Presentation

  1. 1. For the Love of Writing… Dedicated to readers, writers, and publishers alike.h"p://crea*velystrategic.blogspot.ca/
Sarah
Tu"y
Tuesday,
April
24,
2012

  2. 2. OVERVIEW
1.  Importance
of
Internet
Marke6ng
in
Canada
2.  Overview
of
Blog
 •  Analy6cs
&
Metrics
3.  Business
Review
 •  Findings
4.  Recommenda6ons
&
Ra6onaliza6on
 •  Choice
internet
marke6ng
tools
&
strategies

  3. 3. Internet
2.0
 Why
is
it
important?
Because
EVERYONE
is
online!

 Canadians
especially…
• Canadians
were
the
most
engaged
users
in
the
world
in
2010
 • More
hours
online/person
 • More
site
visits/person
 • 
#2
for
pages/visit
• 
Broadband
Connec6on:
World
Leaders
 • 2000
–
12%
 • 2008
–
81%

  4. 4. I
AM
CANADIAN…
 • Even
split
between
males
and
females
 • Differ
in
types
of
sites
visited
 • 
Income
is
almost
irrelevant
 • 
Ages
25‐54
=
55%
of
users
 • Even
distribu6on
across
provinces
in
 Usage:
Popula6on
ra6o
 • Social
Media
dominates
 • Directories
 • Newspapers
 • Technology
 • Movies/Entertainment

  5. 5. Growth
&
Opportunity
• Video
  YouTube
brand
channels
  Video
content
is
domina6ng
the
web
• 55yo+
  12%
increase
in
users
• Social
Networks
  Crea6ng
Conversa6ons

  6. 6. Mobile
2.0?
 Everyone
has
a
phone!
• Increase
in
Smart
Phone
purchases
• Technology:
Can
use
phone
to
Pay
• Increased
consumer
trust
• Accessible
and
convenient

  7. 7. For the Love of Writing…
Topic:
Reading,
wri*ng,
 and
publishing.

Why?

•  Because
I
am
a
book
 addict!
•  Post
Graduate
course
Crea*ve
Book
Publishing

  8. 8. Persona
 Hello!
My
name
is
Evelyn.
I
am
a
25
year
 old
 book
 loving,
 wine
 drinking,
 craPs
 making,
 chocolate
 ea*ng,
 itchy
 feet
 possessing
Canadian,
living
in
Toronto
and
 loving
 my
 life.
 Like
 most
 people,
 in
 order
 to
pay
my
rent,
I
spend
my
days
pu"ering
 about
 in
 an
 office,
 where
 I
 secretly
 read
 books
 under
 my
 desk,
 drink
 horrific
 amounts
 of
 coffee,
 espresso,
 and
 cappuccino,
 all
 while
 looking
 terribly
 interested
 in
 spreadsheets
 and
 targets.
 My
first
and
greatest
love
has
always
been
 literature,
 and
 my
 dream
 is
 to
 contribute
 to
 the
 literary
 landscape
 with
 a
 piece
 of
 fic*on
 of
 my
 own.
 I
 am
 an
 unashamed
 Book
 Snob,
 and
 I
 will
 be
 as
 relentless
 in
 my
addic*on
as
humanly
possible.


  9. 9. Target
Market

  10. 10. Blog
Post
Titles
1.  Procras*na*on
&
Fear
2.  E‐books
e‐vil?
3.  Canada
Reads
eh?
4.  What
Good
is
a
Book
Review?
5.  So
what
exactly
is
a
novel?
6.  Top
Book
Review
Sites
7.  Highest
Paid
Authors
of
2011
8.  I
need
a
good
book
to
add
to
my
 reading
list!
Help!
9.  Keep
Toronto
Reading
Fes*val
10. The
49th
Shelf:
The
Canadian
 Literary
Scene
11. Amazon
vs.
Apple:
Is
There
 Really
a
Price
Fixing
War?
12. Crea*ve
Book
Publishing:
 Humber
College

  11. 11. h"ps://www.facebook.com/4theloveofwri*ng

  12. 12. @4LoveofWri*ng
• Steady
increase
in
followers
• Inconsistent
Tweets
• Increased
use
of
men6ons
&
hastags

  13. 13. h"p://www.youtube.com/user/fortheloveofwri*ng8
 Did
not
add
traffic
to
blog
 Ill‐matched
Social
Media
 h"p://pinterest.com/tu"ysarah/

  14. 14. Key
Learning’s
 ‐ Most
appropriate
social
networks
for
the
blog
 ‐ Require
DAILY
efforts

 ‐ Timed/scheduled

 ‐ Facebook
linked
to
Twieer
SEO
&
Content
A
clear
focus/direc6on
Share
links

  15. 15. Website:
YES,
YES,
YES!
•  Content
is
King!
 Target
Market
•  Mobile
conversion
 
Needs
content
 
Willing
to
be
engaged
 
Gimmicks
will
not
work
 Added‐value

 –  Wri6ng
prompts
 –  Wri6ng
contest
updates
 –  Twieer
feed
 –  Discussion
Forum
 –  Daily
Wri6ng
6ps
 –  Book
reviews

  16. 16. Blog:
Where
to
Improve
Content
&
Focus
 –  Twieer
feed
 –  2
posts/wk
minimum
 –  Tips
on
wri6ng
and
how
 to
get
your
work
 published.









 –  Affiliate
Ad
Campaign




Social
Media

 
‐
Campaign
 
‐
Create
conversa6on
 
‐
Regular
ac6vity

  17. 17. Post
SEO
Title
 
Searchable
words
 
Repeated
in
first
and
last
sentence
 
Use
words
as
labels
Labels
 
Use
of
Google
Ad
word
 
Level
of
compe66veness
 
How
are
people
searching
for
your
topic?
 Always
write
the
post
first,
op1mize
it
a4er!

  18. 18. PPC
Ad
Campaign
• 
 
Target
focus
on
writers
• 
 
Stress
‘newsy’
content:






 
wri6ng

publica6on

• 
 
Key
word
selec6on
• 
 
Avg.
Cost/Click

 
0.17‐0.20
cents

  19. 19. Display
Ad
Campaign

 Top
10
Websites
• Amazon
• Quill
&
Quire
• Readerviews.com
• Google
&
Bing
• On
a
Book
Bender
• The
Book
Seller
• Publishers
Weekly
• Idealog

• Readerviews
• Zouch
Magazine

  20. 20. PR
 MARKETING
Introduc6on
of
Microsite
In
rela6on
to
events
Important
content
addi6ons

  21. 21. E‐MAIL
 Monthly
 newsleeer
 Drive
traffic
to
site
 Regular
updates
 Create
events/inform
of
upcoming
events
 Interest
pieces
 Added
interest
links

  22. 22. Mobile
App:
No
 • 
Need
to
provide
func6onality
 • 
Can
I
add
value?
 • 
Android
vs.
iPhone
 • 
$$
Expensive
$$
 ‐Money
beeer
spent

 elsewhere?

  23. 23. Summary
‐ Content,
Content,
CONTENT!
‐ SEO
‐ Appropriate
social
media
usage
‐ Create
conversa6ons
‐ Know
your
focus
&
audience


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