IA Scoren met Service (W-VL) Sessie 5 Philippe Martens
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IA Scoren met Service (W-VL) Sessie 5 Philippe Martens

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IA Scoren met Service (W-VL) Sessie 5 Philippe Martens IA Scoren met Service (W-VL) Sessie 5 Philippe Martens Presentation Transcript

  • Genereer inkomen met je nieuwe dienst Philippe Martens
  • Sessie 1 ken ik mijn klanten écht? Sessie 2 hoe ervaren mijn klanten mijn huidig dienstenaanbod? Sessie 3 Nieuwe en verbeterde diensten ontwerpen Sessie 4 pas je processen en systemen aan om je uniek dienstenaanbod waar te maken Sessie 5 genereer inkomen met je nieuwe dienst
  • business model generation
  • Gebruik de customer courney in je business plan om…
  • Designing and overhauling systems and processes Understanding the reality of people’s lives • • • • • • Facilitating inter- and crossdepartmental working • • • • • • • • Show instantly where issues arise for Enable and deliver true customer customers focus and insight Ensure systems are efficient, effective and Define things from a customer customer-focused viewpoint (e.g. understand big Understand transactions and deliver lifestage changes) solutions Understand the differences between people (needs, ability, ways Take cost & complexity out of doing things) of the system Bringing the Use deep understanding to Design customer design policy, engagement outside in experiences and communication Thinking and working to a customer-focused approach Understand processes and transactions that cut across more than one function and/or department Overcome silo thinking Identify ‘baton-change’ moments Provide a highly visual way of looking at things, to help different functions identify common ground Find the best way of working together Making decisions • Make decisions on relative priorities • between, for example, different customer groups Plan how to allocate resources – people, infrastructure, budgets and systems
  • Doelstelling Creëer het BESTE nieuwe duurzame business model concept met behulp van…
  • ‘Play it Forward’ CANVAS
  • businessmodelgeneration.com – Alexander Osterwalder
  • BESTE = winstgevend, duurzaam & fair overtuig je investeerders! <-> vandaag: overtuig jezelf
  • COMPETENCE MARKET DRIVEN DRIVEN
  • Market Driven Path • Wat kan je doen met jouw competenties? • Welke waarde propositie (VP) kan je creëren?
  • Competence Driven Path • Welke trend zijn er zichtbaar in de markt? • Welke waarde propositie (VP) kan je creëren?
  • illustratie
  • up to you…
  • ‘PLAY IT FORWARD’ TEAMS 7 tot 10 spelers per team zo divers/ multidisciplinair mogelijk: Verschillende disciplines, leeftijd, geslacht, specialisaties, professionele achtergrond
  • Functies • kapitein: Timekeeper & progress check • verkoper: Elevator Pitch (Business owner) • beheerder: maakt notities (Post-its)
  • Stage 1: bouw het business model • Hou het ritme hoog • 9* 10 minuten • 1 regel > DIRECT LINKS TO BENEFITS & COSTS
  • Stage 2: Ruimte voor discussie • Kapitein faciliteert de discussie > Verschil in perceptie door teamleden • Zoek overeenstemming • Kom tot een akkoord binnen het team • Elevator Pitch voorbereiding • 20 minuten
  • Let’s play…
  • Referenties: boeken
  • ISBN 978-90-6369-256-8
  • ISBN 978-1422177808
  • ISBN 978-0-06-176608-4
  • ISBN 978-90-209 8723 2
  • Referenties: websites
  • servicedesigntools.org
  • service-design-network.org
  • servicedesignnetwerk.nl
  • flandersinshape.be
  • flandersinshape.be
  • flandersinshape.be
  • Dank philippe@flandersinshape.be @PhMartens