IA Scoren met Service (W-VL) Sessie 5 Philippe Martens

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IA Scoren met Service (W-VL) Sessie 5 Philippe Martens

  1. 1. Genereer inkomen met je nieuwe dienst Philippe Martens
  2. 2. Sessie 1 ken ik mijn klanten écht? Sessie 2 hoe ervaren mijn klanten mijn huidig dienstenaanbod? Sessie 3 Nieuwe en verbeterde diensten ontwerpen Sessie 4 pas je processen en systemen aan om je uniek dienstenaanbod waar te maken Sessie 5 genereer inkomen met je nieuwe dienst
  3. 3. business model generation
  4. 4. Gebruik de customer courney in je business plan om…
  5. 5. Designing and overhauling systems and processes Understanding the reality of people’s lives • • • • • • Facilitating inter- and crossdepartmental working • • • • • • • • Show instantly where issues arise for Enable and deliver true customer customers focus and insight Ensure systems are efficient, effective and Define things from a customer customer-focused viewpoint (e.g. understand big Understand transactions and deliver lifestage changes) solutions Understand the differences between people (needs, ability, ways Take cost & complexity out of doing things) of the system Bringing the Use deep understanding to Design customer design policy, engagement outside in experiences and communication Thinking and working to a customer-focused approach Understand processes and transactions that cut across more than one function and/or department Overcome silo thinking Identify ‘baton-change’ moments Provide a highly visual way of looking at things, to help different functions identify common ground Find the best way of working together Making decisions • Make decisions on relative priorities • between, for example, different customer groups Plan how to allocate resources – people, infrastructure, budgets and systems
  6. 6. Doelstelling Creëer het BESTE nieuwe duurzame business model concept met behulp van…
  7. 7. ‘Play it Forward’ CANVAS
  8. 8. businessmodelgeneration.com – Alexander Osterwalder
  9. 9. BESTE = winstgevend, duurzaam & fair overtuig je investeerders! <-> vandaag: overtuig jezelf
  10. 10. COMPETENCE MARKET DRIVEN DRIVEN
  11. 11. Market Driven Path • Wat kan je doen met jouw competenties? • Welke waarde propositie (VP) kan je creëren?
  12. 12. Competence Driven Path • Welke trend zijn er zichtbaar in de markt? • Welke waarde propositie (VP) kan je creëren?
  13. 13. illustratie
  14. 14. up to you…
  15. 15. ‘PLAY IT FORWARD’ TEAMS 7 tot 10 spelers per team zo divers/ multidisciplinair mogelijk: Verschillende disciplines, leeftijd, geslacht, specialisaties, professionele achtergrond
  16. 16. Functies • kapitein: Timekeeper & progress check • verkoper: Elevator Pitch (Business owner) • beheerder: maakt notities (Post-its)
  17. 17. Stage 1: bouw het business model • Hou het ritme hoog • 9* 10 minuten • 1 regel > DIRECT LINKS TO BENEFITS & COSTS
  18. 18. Stage 2: Ruimte voor discussie • Kapitein faciliteert de discussie > Verschil in perceptie door teamleden • Zoek overeenstemming • Kom tot een akkoord binnen het team • Elevator Pitch voorbereiding • 20 minuten
  19. 19. Let’s play…
  20. 20. Referenties: boeken
  21. 21. ISBN 978-90-6369-256-8
  22. 22. ISBN 978-1422177808
  23. 23. ISBN 978-0-06-176608-4
  24. 24. ISBN 978-90-209 8723 2
  25. 25. Referenties: websites
  26. 26. servicedesigntools.org
  27. 27. service-design-network.org
  28. 28. servicedesignnetwerk.nl
  29. 29. flandersinshape.be
  30. 30. flandersinshape.be
  31. 31. flandersinshape.be
  32. 32. Dank philippe@flandersinshape.be @PhMartens

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