71% of Chief Executives today consider their workforce
as the key source of sustained economic value within
their companies. We will walk through the creation of
a competitive edge for your organization by attracting,
motivating, and enabling your people better – creating a
Smarter Workforce. Presenter: Jon Mell, Kenexa Sales Integrations Leader, IBM. Mer från dagen på http://bit.ly/sb13se
4. 71%
of CEOs surveyed cited human capital
as their greatest source of sustained
economic value
Source: 2012 IBM Institute of Business Value CEO Study
6
14. “
I believe the real
difference between
success and failure in a
corporation can very
often be traced to the
question of how well the
organization brings out
the great energies and
talents of its people.
”
- Thomas Watson, Jr.
8
22
15. Looking at what “Work” means to us individually
Sustenance
The need to survive
and provide for the
basic needs of your
family
Sustenance
+
Satisfaction
The realization that
work can provide
dignity and status
Sustenance
+
Satisfaction
+
Identity
When the work you
do and who you do it
for proudly defines
you
And all this added complexity is putting greater
pressure on business to engage the individual.
23
16. And, the management of “Work” has changed
PAST
Now, it’s about
leveraging our
collective intelligence
It was often about
top-down
management
FUTURE
24
38. What IBM provides
World-class technology
Software, best practices, data, analytics and research to
impact the workforce and deliver exceptional business results
Science that makes it “smarter”
Industry-leading insights into the science of human behavior,
deep expertise in talent management and predictive analytics
that demonstrates value
Social platform to drive adoption
Big data analytics, enterprise content management, plus a
social networking , collaboration and web experience
platform that integrates with how people work
Flexible service options
Expert consulting, experienced outsourcing and financing
options to make transformation happen
46
{"16":"Taken time to get it right\nFirst learn about responsive design\nA desktop site that fits on a mobile phone\nIt has taken us some time to fully grasp how to get all the practicalities of responsive design right. \nI think that many, when they first learn about responsive design fundamentally see a responsive website as a desktop site that fits on a mobile phone. Or at least I did that myself.\nReally, it has to be the other way around. A responsive website is not a desktop site. It is a mobile site. A mobile site that fits on a desktop computer. \n","5":"Young people use Facebook! Like alot! And they are joining the workforce. Unless you provide them with these tools, they will not work for you.\n(Wait until they get mortgages...)\n","11":"And then you run into this guy. He doesn’t care about any of that. He still gets his emails printed out to read on his way home. Why would he be interested in social software? This is the question we have to address.\n","17":"Has to be the other way round\nNot a desktop site\nResponsive site is a mobile site\nA mobile site that fits on desktop\nIt has taken us some time to fully grasp how to get all the practicalities of responsive design right. \nI think that many, when they first learn about responsive design fundamentally see a responsive website as a desktop site that fits on a mobile phone. Or at least I did that myself.\nReally, it has to be the other way around. A responsive website is not a desktop site. It is a mobile site. A mobile site that fits on a desktop computer. \n","12":"SLAs!\nHe thinks that “Social” is “Partying”. But this distinction between ‘social networking’ and ‘working’ is fundamentally flawed. Who has an “anti-social” strategy around collaboration? When social tools are deployed properly people don’t think “now I’m working”, and “now I’m participating in social collaboration”. They just *work*. And their collaboration is phenomenally effective.\nA big part of IBM’s strategy is not to design “one system to rule them all” and burden clients with 18 month roll outs (SharePoint).\nInstead, provide a social platform but works out of the box, but crucially integrate social with existing processes. Social everywhere.\nWe understand that not all your IT is IBM. So how can we ‘sprinkle’ social across your existing apps and processes to enhance them. Very important differentiator from our competitors\n","1":"Through the years, work has gone from a means of providing basic needs, to granting dignity, status and satisfaction. Work will eventually become a means of identity—a time when the work you do will proudly define who you are. This evolution is placing added complexities on businesses as they engage the individual, recognize talent, attract the very best, and open up channels of communication and collaboration. If we can help employees understand their true talents and, in turn, help them find work that will use their full capabilities, the employee and the employer will both benefit. This requires a fundamental shift in thinking and attitudes about work. Companies need to rethink the way they go about attracting, empowering and motivating their employees. \n","13":"The rise of social networking is enabling customers and employees to connect in an infinite number of ways and platforms to create their own “social graphs” However, most organizations have not exploited the power of these connections and applied them to basic business processes. The potential value of these networks to improve business have largely gone unrealized.\n","8":""Process is an embedded reaction to prior stupidity" (Shirky) and arguably a testament to a lack of trust in people. In a process-driven organisation, exceptions or problems lead to new processes, which creates a gradual inflation of internal costs to the point that it becomes prohibitively expensive to get anything done in many large organisations today.\nAXA?\n","14":"Leading organizations are using social business technology to positively disrupt their industries and create competitive advantage.\nOrganizations are now moving from “liking” – simply using social technology for basic communication, to leading – where they are applying social tools and culture to fundamentally change their core business processes, leading to positive disruption within their organizations and their industries.\nToday, organizations are recognizing that there are numerous opportunities for them to rethink their core business processes through the application of social. Business is ready for social. They are leveraging social to activate people to create a smarter workforce ( improve productivity and unleash innovation by tapping into the collective intelligence inside and outside their organizations) and delight customers (increase loyalty, advocacy and revenue by listening, analyzing and acting upon new insights to satisfy individual customers needs) by creating exceptional customer experiences.\nAnd by creating a smarter workforce, customers are further enhancing their ability to delight customers.\n(Point of this slide)\nSimply put, those who understand, manage and can effectively use the social graph will have a competitive advantage.\n","20":"At IBM, we’ve always worked to invent solutions that solve big problems. So then, what could be bigger than helping organizations reinvent work itself?\n","9":"This is about reducing transaction cost. C20 was about reducing the transaction cost of making things. C21 is about reducing transaction cost of human interaction. That’s the ROI, taking the friction out of social relationships as we took friction out of process in the last 100 years.\n","15":"remember the 4x4\nFour trends are driving the need to rethink customer and employee engagement –\nMobile \nMobile – 90% of mobile users keep their device within arm's reach\nAnalytics is more and more important as companies see the need to measure their impact and effectiveness\nAnalytics: 84% of businesses today are using web analytics\nI know I prefer to see and hear a video clip than to read every detail on a website. More and more sites are adding rich media to engage customers and employees. We see this with our management with communication videos \nRich Media: 90% of web content will be video by 2014\nCommunicating and sharing experiences with other customers and employees is a great way to increase engagement.\nSocial: 81% of purchasers get advice from their social network\nAs stated on the previous slide – and exceptional digital experience must have these four elelemnts?\nEmplowering – address the customer’s needs\nConsiistent – predictable and consistent experience weather on my laptop, tablet or smart phone\nCompelling – make the customer want to come back\nRelevant – address each customer and their specific needs and wants \n","4":"Really really big\nSo big our slides are out of date! Even during the time I’m talking MORE PEOPLE ARE JOINING FACEBOOK.\n","10":"Facebook is really big\n"}