INTRODUCTIONTO WEGO           PRESENTED BY / IAN MACARIOLA                                          1
IN A NUTSHELL                                               Wego helps users                                          SEAR...
INTRODUCTION            Founded in 2005            by former executives from IHG, Yahoo!, Priceline and ZUJIHundreds of tr...
DISTRIBUTION CHANNELS    “Powered by Wego.com”                            4
WEGO TRAFFIC                               OVERVIEW                 PAGE VIEWS         13 MILLION/MONTH                 VI...
GLOBAL COVERAGE     40 local sites   30 languages                                     6
THE RIGHT PARTNER FOR YOU!      Targeted: Travel-focused consumers      Measurable: Track from search to hand-off      Rea...
B2B PROPOSITION                  8
QUALIFIED, INCREMENTAL LEADS                         We donot sell travel     We deliver Qualified,            Incremental...
B2C PROPOSITION                  10
FANTASTIC BREADTH & DEPTH OF CONTENT       Hundreds of travel partners (and counting)...                                  ...
FAST, SIMPLE, POWERFULLocalized Sites,Local ContentRates in local currency, locallanguages, local trends andpreferencesHot...
FAST, SIMPLE, POWERFULTrue Comparison SearchMany direct providers + OTAsGreater choice vs. OTA partnerAJAX Sorting & Filte...
MEDIA OPPORTUNITIES                      14
STANDARD BANNERS   Leaderboard     (728x90)                   15
STANDARD BANNERS    Skyscraper     (160x600)                   16
STANDARD BANNERS  Medium Rectangle      (300x250)                     17
INTERACTIVE, DYNAMIC BANNERS                               Flights Spotlight                                Leaderboard   ...
INTERACTIVE, DYNAMIC BANNERS                               19
IN-BANNER VIDEO                   In-Banner Video                  Medium Rectangle                       (300x250)       ...
PREMIUM CATFISH                   Catfish                  (990x90)Samples                             21
SPONSORED DEALS     aka, Featured Deals                              Syndicated across                           Distribut...
BANNER - WEEKLY NEWSLETTER580 x 200Premium space on the newsletter                  468 x 60Requires custom graphic to sui...
DEDICATED MAILERS                    24
ONLINE CONTESTS                                       2               SUCCESS IN DRIVING:Subscriber acquisition, user enga...
PARTNERSHIPS               Dedicated travel microsite               • In partnership with Wego.com               • Branded...
PARTNERSHIPS               27
ADVERTISERS WITH WEGO                        28
ADVERTISING OVERVIEW         Media                Mechanism        Message      Creative       PricingFeatured Deals      ...
WHY WEGO?              Better and Faster Wego            40 Local Sites, 30 Languages             Growing Users and Traffi...
THANK YOU            PRESENTED BY / IAN MACARIOLA            MEDIA SALES MANAGER            EMAIL: ian@wego.com           ...
Upcoming SlideShare
Loading in …5
×

Wego media kit

647 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
647
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Wego media kit

  1. 1. INTRODUCTIONTO WEGO PRESENTED BY / IAN MACARIOLA 1
  2. 2. IN A NUTSHELL Wego helps users SEARCH for their travel needs, so they can just CHOOSE what they want, and BOOK with hundreds of Travel Partners. At Wego our goals are simple Provide“ready to buy”leads to travel partners Reach a targeted audience with disposable income Deliver rich and convenient search experience for travelers 2
  3. 3. INTRODUCTION Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJIHundreds of travel providers have signed commercial agreements with us. • Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates, Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas . • Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific . • Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub and Priceline .Distribution agreements including major portals. • Yahoo!, MSN, eBay, YourSingapore, NineMSN Travel, Detik Travel, ViaSingapore, FlyKLIA, etc 3
  4. 4. DISTRIBUTION CHANNELS “Powered by Wego.com” 4
  5. 5. WEGO TRAFFIC OVERVIEW PAGE VIEWS 13 MILLION/MONTH VISITORS 4.5 MILLION TIME ON SITE 5 MINUTES PAGES PER VISIT 3 PAGES Country Visitors Indonesia 490,000 India 330,000 Australia 300,000 Singapore 240,000 Morocco 230,000 United States 170,000 China 153,000 Philippines 151,000 Malaysia 150,000 South Korea 130,000 as of August 2012 5
  6. 6. GLOBAL COVERAGE 40 local sites 30 languages 6
  7. 7. THE RIGHT PARTNER FOR YOU! Targeted: Travel-focused consumers Measurable: Track from search to hand-off Reach: Ongoing exposure in APAC Media Rich: Interactive and engaging Low Cost: 1/10th cost of traditional media 7
  8. 8. B2B PROPOSITION 8
  9. 9. QUALIFIED, INCREMENTAL LEADS We donot sell travel We deliver Qualified, Incremental leads to travel partners who sell travel Compare Hand-Off Search Compare Click Deep Linked Select Origin Multiple Select the Into Provider and Prices and Best Site for Destination Providers for Booking Each Flight 9
  10. 10. B2C PROPOSITION 10
  11. 11. FANTASTIC BREADTH & DEPTH OF CONTENT Hundreds of travel partners (and counting)... 11
  12. 12. FAST, SIMPLE, POWERFULLocalized Sites,Local ContentRates in local currency, locallanguages, local trends andpreferencesHotels Popular SearchUsers from differentcountries havepreferences 12
  13. 13. FAST, SIMPLE, POWERFULTrue Comparison SearchMany direct providers + OTAsGreater choice vs. OTA partnerAJAX Sorting & Filtering ToolsUser chooses what is importantEasy-to-Use, Intuitive ToolsNext-Gen Hotel ReviewsBreadth + Relevance + SimplicityMetasearch + Semantic Analysis 13
  14. 14. MEDIA OPPORTUNITIES 14
  15. 15. STANDARD BANNERS Leaderboard (728x90) 15
  16. 16. STANDARD BANNERS Skyscraper (160x600) 16
  17. 17. STANDARD BANNERS Medium Rectangle (300x250) 17
  18. 18. INTERACTIVE, DYNAMIC BANNERS Flights Spotlight Leaderboard (728x90) 18
  19. 19. INTERACTIVE, DYNAMIC BANNERS 19
  20. 20. IN-BANNER VIDEO In-Banner Video Medium Rectangle (300x250) 20
  21. 21. PREMIUM CATFISH Catfish (990x90)Samples 21
  22. 22. SPONSORED DEALS aka, Featured Deals Syndicated across Distribution Channels 22
  23. 23. BANNER - WEEKLY NEWSLETTER580 x 200Premium space on the newsletter 468 x 60Requires custom graphic to suit campaign needs Standard IAB banner ad size 23
  24. 24. DEDICATED MAILERS 24
  25. 25. ONLINE CONTESTS 2 SUCCESS IN DRIVING:Subscriber acquisition, user engagement and brand awareness 2 25
  26. 26. PARTNERSHIPS Dedicated travel microsite • In partnership with Wego.com • Branded microsite for the sponsor • Exclusive travel contents 26
  27. 27. PARTNERSHIPS 27
  28. 28. ADVERTISERS WITH WEGO 28
  29. 29. ADVERTISING OVERVIEW Media Mechanism Message Creative PricingFeatured Deals Direct Response Promotional Text + Image FixedDedicated Brand/ Direct Response HTML FixedNewsletter PromoPremium Listings Direct Response Promotional Text SubscriptionDisplay Branding / Brand/ Image or Flash CPM(728x90, 300x250,160x600) Direct Response PromoFlight Spotlight & Branding / Brand/ Image + Text TenancyCatfish Direct Response Promo Branding / Brand/Sponsorship Custom Tenancy Direct Response Promo 29
  30. 30. WHY WEGO? Better and Faster Wego 40 Local Sites, 30 Languages Growing Users and Traffic New Product Features Reach of Distribution Channels 30
  31. 31. THANK YOU PRESENTED BY / IAN MACARIOLA MEDIA SALES MANAGER EMAIL: ian@wego.com MOB: +65 8518 9944 31

×