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Spread your message with TUI.it

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Interested in advertising on a leading Italian Online Travel Agency? Spread your message with TUI.it!

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Spread your message with TUI.it

  1. 1. Spread your message with
  2. 2. What can we do for you?1 B2C Advertising campaigns2 Lead generation projects and destination marketing3 Advertising campaigns toward travel agents through our B2B platform
  3. 3. 1 B2C Advertising campaigns
  4. 4. TUI.it numbers:TUI.it?
  5. 5. Look&Feel
  6. 6. TUI.it User Profile 70% of our customers aged between 25 and 44; 44% “DINKS” (Double Income No Kids); middle to high income; slight majority of women (53% vs 47% of men) high socio-cultural level (90% with at least high school graduation); majority from Central and Northern Italy (68%) Source: NetObserver research and Google Analytics
  7. 7. Ad Formats on TUI.it
  8. 8. SKIN
  9. 9. DEM 450.000 subscribers
  10. 10. Mono-Destination Newsletter Newsletter that blends content and offers Engagement of influential bloggers and social media fans Viral Content High CTRs
  11. 11. TUI.it Blog
  12. 12. TUI.it Facebook PageUsers can share theirtravel experiences, getquotes and travel tips, andmore.Social Media MarketingTool
  13. 13. 2 Special Projects
  14. 14. What can we do for you?
  15. 15. Objectives we can achieve Objectives: Contest and Competitions  Build a databaseDB Building Display  Enrich the user experience Advertising Special  Interactive engagement with the user through content, quizzes and project contests Leads DEM  Tell a story related to the destination thourgh direct Branding experience  Communicate a message that spreads virally
  16. 16. An integrated approach Contest Negotiated travel Display product AdvertisingPost on TUI.it SKIN Blog Integrated approach MonodestinationDB Building Newsletter  Maximum Impact Blogger Post on TUI.it  Maximum user engagement Facebook Page Post on TUI.it engagement Twitter Account  Maximum ROI
  17. 17. 3 Advertising campaigns aimed at travel agents
  18. 18. The B2B Platform Our Travel Agencies’ Booking Engine3.500 active Travel Agencies (at least 1 booking in the last 12 months)
  19. 19. Our B2B Platform More than 3.500active travel agents
  20. 20. Travel Agencies Database
  21. 21. Why TUI.it? Campaign on other Campaign on VS travel sites/OTAs TUI.it Only B2B or Channels B2C B2C and B2B High dispersion High visual impact Message Reach between many ad on a minimalistic spaces site Generic and detached Unique and personalizedType of Campaign campaigns special projects Ad hoc contracts with Travel Sales ?? Tour Operators and Airlines Companies
  22. 22. Interested inscreaming your message?
  23. 23. Or engaging webusers?
  24. 24. Strike at the heart! Contact me: francesco.astolfi@tui.it 0039 0541 797510

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