2. Why France is number 1 for Americans ? 1 for Americans?
Why France is number
France is a must for most.
US TRAVELERS TO FRANCE IN 2010:
3 MILLIONS
US TOURISTS
25 MILLIONS
OVERNIGHTS
8.7 OVERNIGHTS
PER TOURIST
1.7 BILLION
SPENT
3. About Atout France’s mission
COLLABORATE
with public and private entities in the tourism
industry and promote France as a brand
PROVIDE
consumers with information, special offers, and
support for their travels to France
PROMOTE
the brand “France” by creating specific campaigns
with our partners
4. Strategic oppotunities Strategic opportunities
CREATIVITY
is our forte
When we think OUT OF THE BOX for you, it grows
our capacity to offer more innovative and customized
campaigns every time.
Brand recognition Visibility
Bloggers
Consumer
Site traffic
awareness
Social
Fam Trip
engagement
Followers Trade Shows
Leads
SALES
5. Integrated Strategy
Social
Media
Product
Position Needs
Budget
Trade
Shows
Objectives
Mobile
PR
Strategy
These are our building blocks to offer our
Surveys
partners customized strategies
Events
6. Our Tools Our tools
EDITIONS
Magazine General Consumer« Rendez vous en France »
Magazine Luxe « Passion »
INTERNET
180,000,000 pages views
Social Medias
50+ medias
DATABASE
1 million qualified contacts
Professionals, Press, General Consumer
Geolocalization
EVENEMENTS
Media Tour
French Affairs
Seminars
Red, White and Blue
…
7. Editions
Rendez-vous en France
infos
Passion
infos
8. Internet Our website
40+ O N L I N E
CAMPAIGNS
ORGANIC SEARCH
OPTIMIZATION
PROMOTES SEEKING
&DEVELOPS INFORMATION
MILLION
7 VISITORS
MILLION
180 PAGE VIEWS
9. Database & Consumer Profile
Targeting Market
DEFINE
your target market
GEO-LOCALIZE
our audience
SAVVY
FOCUS
on specific interests
TRACK
our subscribers
11. Press Relations & Events
Press Kits
Online &Releases
VIDEOS
Tw i t t e r
12. Leisure & Business Tourism
Each professional event comes with a pre and
post online campaign
invitations
e-mailing
QR code
surveys
face to face
online
Database
Qualification
