Your FMP brief

1. BTEC Extended Diploma
Television & Film
(Level 3)
FMP
Unit 4: Creative media production management
GC1, GC2, GC3
Learner:
Learner signature:
Assessor:
AssessorSignature:
Unit 5: Working to a brief in the creative media industries
GC1, GC2, GC3 & GC4
Unit 1: Pre-Production techniques for creative media production
GC2, GC3
Unit 3: Research techniques for creative media production
GC2, GC3
Unit 21: Understanding Video Technology
GC2, GC3

2. Brief
You have beenaskedtooriginate andpitcha videoproductiontothe fledglingVODbroadcaster“City
TV”. The broadcasterisdesperate foranyvideocontentitcan get,so isopento all pitchesat the
minute.
You will needtocome upwithan ideafora video,planandpitchitand thenproduce andeditthe video.
You will needtomanage yourtime andresources,source crew,castand contributorsandmake sure
youmeetyourdeadline!

3. Task 1) Initial meeting
Outline
One of the mostimportantparts of makingany videoisunderstandingwhatthe clientwants.If you
don’tknowexactlywhatmessage the clientwantsthe videoto communicate thenyouwontbe able to
produce an effectivevideo.
You will needtoorganise aninitial meetingwithyourclientwhere youcandiscusswhatthe clientsgoals
are forthe video.Sometimesthe clientmayfindithardto explainexactlywhattheywantfromthe
video,soyouwill needtouse a varietyof questioningtechniquesto draw outof themwhattheyneed.
Your goal duringthisearlystage is to understandwhatyourbrief is,andto beginto plan how you will
respondto it withcreativity and flair, working independentlyandto near professional standards.
Tasks
 Make contact withyourclientandorganise aninitial meeting
 Create a listof questionswhichyoucanask whichwill helpyoutodraw out of the clienttheir
videosmessage.
 Meetthe clientandidentifytheirobjectivesandtheirvideosmessage.
 Write an initial proposal forthe video.
Evidence
 Copiesof communicationswithyourclient(eg/emails,textmessages,typedminutesof phone
conservations)
 Your notesfromyour initial meeting,ora recordingof yourinitial meeting
 Your productiondiary,explainingwhatyoudid,whyyoudidit,how it wentandhow you have
foundoutwhat yourclientsbrief is.
 A copyof yourinitial proposal.
How to submityour work
Submitthe digital copiesof thisworktoEdmodo/ Moodle.If all of yourworkis hard copythenkeepitin
your pre-productionfolder.
Deadline

4. Jan 20th
2015
How you’re marked
Unit 5 GC2 – developaplannedresponse toabrief

5. Task 2) Signed Off
Outline
Nowyouhave a clearideaof how youwill communicate the clientsmessage totheiraudienceyouneed
to getit signedoff bythe client.If they’re happywithyourvisionforthe projectandyourplansthenyou
will be able tomove forwardto filming,but if notitsback to the drawingboard.
To persuade the clientyouwill needtoprepare andpitchthemyourfinal proposal,working
independentlyandtonear-professional standards.Yourfinal proposal shouldreflectyourplanningand
shouldclearlymeetthe clientsobjectivesinanengagingandinterestingway,communicatingtheir
message withcreativityandflair.
Tasks
 Planyour pitch – what do youneedtocommunicate tothe client,andinwhat order?
 Write a final proposal whichoutlinesthe keyinformationtheywillneed(see the documentFMP
proposal)
 Prepare a powerpointorKeynote presentation
 Gather yourpre-productionplanningtogetherinapresentableway.
 Pitchyour ideatothe client
 Get theirfeedbackonthe clientfeedbackform
 Get themto signoff yourfinal proposal.
Evidence
 Recordingof yourpitch
 Powerpoint/Keynote file&anynotesyoupreparedforyour pitch
 Final proposal,signedoff byclient
 Clientfeedback
How to submityour work
You can choose to submityourpitchand proposal byeither(a) handinginahard copy inyour pre-
productionfolder,or(b) turningina zippedfoldertothe EdmodotaskFMP Pitch& Proposal.
Deadline
February 14th
2014

6. How you’re marked
Unit 4 GC2 – pitcha proposal fora mediaproduct
Unit 5 GC2 – developaplannedresponse toabrief
Unit 2 GC3 – Be able topitcha mediaproductionproposal usingappropriate technology

7. Task 3) Pre-production planning
Outline
You shouldnowhave a clearideaof what yourvideosmessage is,andwhatyourclientsaimsand
objectivesforthe projectare.Youmustnow beginto prepare thoroughand comprehensive pre-
production documents for yourvideoto near-professional standards,showingcreativityand flairand
workingindependentlyatall times.
To do thisyouwill needtooriginate,developandresearchideasforyourvideo(usingavarietyof
researchmethodsskilfully)beforebeginningyourlogistical andcreative planning.
Tasks
 Conductprimary& secondaryresearchusinga varietyof appropriate techniques(suchas
questionnaires,interviewsetc..)skilfully,summingthisupina researchreport.
 Analyse yournotesfromyourinitial meetingtoidentifypotential ideasfor filming
 Brainstormdifferentideasforyourfilm, thinkingaboutpotentialcontributors,filminglocations,
shots,interviewsetc...
 Undertake creative planning,comingupwithscripts,storyboards,moodboards,shotlistsetc...
 Undertake logistical planning,planningfortime,equipmentneeds,gainingfilmingpermission
and consenttouse peoplesimages&audio
 Revise yourinitial proposal asyourideasdevelop.
 Reflectonhowyourplanningisgoinginyour weeklyproductiondiary
Evidence
 Annotatednotesof meetings/communicationswithclient
 Brainstormsof initial ideas
 Researchportfolio(includingprimaryandsecondaryresearch)
 Summative researchreport
 Productionmilestones
 Productionschedule
 Storyboards/moodboards
 Script
 Locationrecce & riskassessments(forall potential locations)
 Run order
 Call sheet
 Equipmentbookingforms

8.  Studiobookingforms
 Consentforms
 Budgets
 Filmingpermissions
 Initial proposal,andanyreviseddrafts
 Weeklyproductiondiary,clearlyexplainingwhatyou have done eachweek,whyyou’vedone it,
howit went,whatyou’ddodifferentlynexttime.Youshoulduse thisasa chance to explainhow
& whyyour ideashave developedovertime.
How to submityour work
You can choose to submityourpre-productionplanningbyeither(a) handinginahard copyof yourpre-
productionworkina folder,or(b) turningina zippedfolderof all yourpre-productionwork(including
your productiondiary) tothe EdmodotaskFMP Pre-ProductionPlanning.
Deadline
March 26th
2015
How you’re marked
Unit 1: GC2 – prepare pre-productiondocumentsforaspecificmediaproduction
Unit 4: GC1 – originate,developandresearchanideafora mediaproduction
Unit 5: GC2 – developaplannedresponse toabrief

9. Unit 3: GC2 – applya range of researchmethodsandtechniques
Unit 3: GC3 – presentresultsof research

10. Task 4) Pre-Production Evaluation
Outline
You shouldnow reflectonhow you conducted and managed the pre-productionphase of your video.
How effectivelydidyoumanage the productionprocess?How didyoumonitoryourprogress?Howdid
youreviewyourwork,andwhydidyou needtorevise it?How didyou manage personnel,time,
resourcesandrisk? What problemsdidyouencounter,andwhy?
Beingable tocritically evaluate yourself isa keyskill togaininga deeperunderstandingof the pre-
productionprocess.Youshoulduse the reflective cycle belowtohelpyouexplainandevaluate each
stage of the pre-productionprocess.
Tasks
Thinkaboutthe differentelementsof planningandconductingpre-production;
- Identifyingandbookingresources (suchasequipment,studiosetc...)
- Identifyingandsecuringcrewpersonnel
- Identifyingandsecuringpotential locations
- Identifyingpotentialcontributors andcontactingthem
- Healthand safety(riskassessments&recces)
- Legal documentation(filmingpermissionandconsentforms)
1. WHAT did
youdo?
2. WHY didyou
do it?
3. HOW
successfullydid
it go?
4. WHY was it
successful/
unsucessful?
5. HOW could
youimprove
thisnexttime?

11. - Creative planning
- Projectmanagementskills(time management,riskmanagement,managingateam, monitoring
progress, adaptingtocrisisand contingencyplanningetc...)
Evidence
- In depthandcritical Pre-Productionevaluation
- Productiondiary
How to submityour work
Submityourworkto the EdmodoAssignmentFMPPre-ProductionEvaluation.
Deadline
2nd
April 2014
How you’re marked
Unit 4: GC3 – manage a productionprocessof a creative mediaproduction
Unit 5 GC3 – applya response toa brief
Unit 1 GC3 – applypre-productionplanningforaspecificmediaproduct

13. Task 5) Production
Outline
Workingindependentlyyoumustnow produce and directyour video,managingthe productionprocess
effectivelyandworkingtohighprofessional standards.Youmustuse a varietyof filmingtechniques and
technology(camera,tripod,microphone,gripequipment,lightingetc...) todirecta videoto near
professional standards whichshows creativity and flair.
Once you have wrappedfilmingyoushouldreflectonhow effectivelyyouconductedthe production
phase of the projectbywritinganin depth,critical evaluation.Beingable to criticallyevaluate yourself
isa keyskill togainingadeeperunderstandingof the productionprocess.Youshoulduse the reflective
cycle below tohelpyouexplainandevaluate eachstage of the pre-productionprocess.
Thinkaboutthe differentskillsandknowledgeyouhave hadtouse duringyour videosproduction
including;
- Projectmanagementskills(time management,riskmanagement,managingateam, monitoring
progress,adaptingtocrisisand contingencyplanningetc...)
1. WHAT did
youdo?
2. WHY didyou
do it?
3. HOW
successfullydid
it go?
4. WHY was it
successful/
unsucessful?
5. HOW could
youimprove
thisnexttime?

14. - Technical skills(yourknowledgeof how tosetupand use a camera indifferentlocations,your
knowledge of lightingandgripequipment,yourabilityrecordandmonitorsoundeffectivelyon
locationetc...)
Tasks
- Filmyourvideo
- Write a detailedcritical evaluationof how youmanagedthe productionphase of yourproject.
Evidence
- Productiondiary
- Revisedplanswithannotations
- Evaluationof Productionprocess.
How to submityour work
Submityourevaluation&productiondiarytothe Edmodotask FMP ProductionEvaluation
Deadline
23rd
April 2014
How you’re marked
Unit 4 GC3 – be able to manage the productionprocess
Unit 5 GC3 – applya response toa brief

15. Unit 21 GC2 – use videorecordingtechnology

16. Task 6) Editing
Outline
You have yourrushes,the filmingisdone (if youplannedeffectively) andnow youneedtoedititall
together.
Before youbegineditingyouwill needto planhow you will edityour video,eitherthroughclarifying
the editingstyle,tone,rhythmetc... withthe client,orbycreatingan editingproposal.
You will needtouse postproductiontechnology(FCP7) to edit your videoto near professional
standards, show creativity and flair and working independently.Once youhave finishedyourfinal cut
youwill needtoexportthe videoinanappropriate format,create asimple menuinDVDstudioProand
burn 2 seperate copiesof yourvideotoDVD.
You will thenneedtoevaluate yourexperiencesof post-productionbywritinganindepthreflective
evaluation. Beingable to criticallyevaluate yourself isa keyskill togaininga deeperunderstandingof
the productionprocess.Youshoulduse the reflective cycle below tohelpyouexplainandevaluate each
stage of the pre-productionprocess.
Whenwritingyoureditingevaluationyouwill wanttoexplainyourexperiencesof all of the stepslisted
beneathinthe sectionheaded“tasks”.Youwill needtogetlotsof screenshotsof youreditinginFCP7to
1. WHAT did
youdo?
2. WHY didyou
do it?
3. HOW
successfullydid
it go?
4. WHY was it
successful/
unsucessful?
5. HOW could
youimprove
thisnexttime?

17. highlightyourevaluation(includinghowyoulabelclips,how yousetthe startand endpoint,marking
themas goodetc....).
Tasks
- Clarifythe style of editingwhichwouldbe appropriatewiththe client(throughemails,meetings
etc...)
- Mark upscripts andstoryboardswitheditingideas(suchas transitions,editingrhythm, musicor
audioideas)
- Create an editingproposal (see the documenteditingproposal)
- Label yourMiniDV tapesinan intelligentway,andidentifywhere youwillstore themsafely
- Log and capture your clips
- Label clipsandbins intelligently
- Mark upgood clipsinthe projectbin
- Make a note of anyunusable clipsinthe clipsnotes
- Trim start andend pointsof clips
- Cut togethersequencesof videoonthe timeline
- Applytransitionsandvideoeffects(where appropriate)
- Create titles
- Addsoundtrackand audio
- Exportyour videoinanappropriate format
- Write a detailedevaluationof yourexperiencesof editingyourFMP.
Evidence
 2 x DVDs of the final edit,includingasimple playable menu
 Productiondiary
 EditingEvaluation
How to submityour work
You will needtosubmityourevaluation&productiondiarytothe Edmodo assignmentEditing
Evaluation.Youwill needtohandin1 copy of yourFMP on a working,playable DVDtoyourexecutive
producerby the deadline.Youwill needtohandthe othercopy to yourclient.
Deadline
May 8th
2014

18. How you’re marked
Unit 4 GC3 – manage a productionprocesstocreate a mediaproduct
Unit 5 GC3 – applya response toa brief
Unit 21 GC3 – use videopostproductiontechnology
Unit 16 GC2 – prepare movingimage material forediting
Unit 16 GC3 – editmovingimage material

19. Task 7) Handover & Exit interview
Outline
You’ve planned,filmedandedited.Howdiditturn out?What will the clientthink?Willtheysignthe
videooff? Organise a showingfor themandget theirfeedback.Were theyhappywiththe video?Didit
effectivelycommunicate theirmessage?Wasthe style andtone appropriate?
You will needtotalktoyour clientandgettheiropinionsonthe finished video,aswell asaskingthe
clienttofill in the clientfeedbackform. Crucially,youneedtofindoutif theywill signthe projectoff or
whethertheyare unsatisfiedwiththe final outcome.
You will thenneedtogetat leastanother2 peersfeedbackonyourfinal productbefore beginningto
prepare for a final 1 to 1 exitinterview withthe executiveproducer,where youwillbe requiredto
reflecton& critically evaluate your experiences,thoughtsandfeelingsonworking for a real clientto a
brief.
Rememberthatevaluation involveslooking atwhatyou did,why you did it, whetheryou achieved your
goals(and why thiswas),explaining yourstrengthsand weaknessesand how theseimpacted on the
projectetc.... – be critical!
Tasks
Prepare a presentation(withnotesoraPPT/Keynote) whichcritically evaluates;
 Workingfor a client
 Workingto a setbrief
 Your managementskills(time,resource,personnel,etc...)
 Whetheryourvideometthe clientsobjectives,andwhy
 The technical andaestheticqualitiesof the video
 The videoseffectivenessasavideo,andhow that relatestothe techniquesyouused.
 What barriersyoufaced (legal,financial,managementskills,technical skillsetc...)
 What skillsandattributesyou’vecalledontocomplete the project
 What you’d do differentlynexttime&how youcould improve
You shoulduse the feedbackyou’vegainedfromyourclientandyourpeerstohighlightyourpoints.
Evidence
 Clientfeedbackform
 Projecthandoverform

20.  Completedfeedbackquestionnaires,interviewsetc... frompeers
 Powerpoint,Keynoteorpreparatorynotes
 1 to 1 feedbackfromexecutive producer.
How to submityour work
Submityourworkeitheras(a) hard copyin a folder,neatlyorganisedor(b) uploadthe scanned
documents&filesina zippedfoldertothe EdmodoassignmentHandover&ExitInterview
Deadline
May 15th
2014
How you’re marked
Unit 5 GC4 – reviewworkoncompletionof abrief
Unit 4 GC3 – manage a productionprocesstocreate a mediaproduct

21. Understandingthe grading criteria (how you’re marked)
Pass level learners describe (identifying whatitis)
They use some technical or theoretical language,butthiswill be infrequentandperhaps mis-used.
They use equipmentbutneedassistance,lacking confidence orhigherskills
Meritlevel learners explain(giving reasonsforwhatitis, why its like thatand how it works) with
examplesthat clearlyprove their theories.
They use technical & theoretical language correctly for most of the time,withthe occasional mistake
or mis-use.
They use equipmentcompetently only needingoccasional assistance,
Distinctionlevel learners explain& evaluate everything,(giving reasons forwhatitis, why it’s like that,
howit works, comparing and contrasting)withexamplesthatclearly and conciselyprove their
theories.
They use technical & theoretical language correctly & confidentlyall the time.
They use equipmenttoa near professional technical standard,working