assignment brief

1. 1
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title
Unit 1 Pre-Production Techniques
Unit 29 Music Video Production
Start date Monday 12/01/2015
Deadline Friday 05/06/2015
Assessor name Iain Goodyear
Assignment title IG2 – MUSIC VIDEO PRODUCTION
Scenario
Media production is a collaborative team effort. Successful media productions rely on team work and working within specific
roles that you should have previously identified. You are to commence the pre-production, production and post-production
phases of your music video. You will prepare all relevant pre-production materials and you will use pre-production
documentation to produce your music video footage.
Prior to filming you must ensure that you thoroughly understand your job role and the responsibilities that accompany your ro le.
To ensure the smooth running of the production process, it is essential that you do not encroach on the job roles of others in
your team. Remember, good communication and team work skills are essential and every member of your production team
is expected to equally contribute to the production of your music video.
Media production is rarely a smooth process and inevitably you will encounter difficulties. The challenge for you as media
producers is ensuring that your production does not come to a halt due to unforeseen production difficulties. For this
assignment you will need to provide evidence of how you manage and deal with production (and any problems that may
arise) in the form of an evaluation.
Once the production process is complete you and your team will use post-production techniques to edit your music video. In
many ways, post-production is the most important part of media production. It is the final stage of the production process that
allows you to creatively shape and mould your production into an intended vision. For this assignment you must produce
individual edits of your music video. This will help you to provide evidence of knowledge and application of video post-
production techniques.

2. 2
Tasks Grading Criteria Mapping
Task 1
Produce a comprehensive word-processed or voice recorded analysis of three music
videos.
 Using subject specific terminology, you must gather moving images examples by
music genre (type of music video) and comment on how styles, techniques and
conventions have been used to appeal to target audiences.
 You must also comprehensively explain in your analysis what purpose(s) your
music video examples will serve for artists and audiences.
Your examples must be from a range of music genres.
You must include video examples AND still images from your chosen films to help
illustrate your observations.
*Your examples and analysis must be uploaded to your IG2 assignment blog using
the following title: Music Video Analysis
Unit 29: P1/M1/D1
Unit 29: P2/M2/D2
Task 2
Showing creativity and flair generate ideas for a music video production.
These ideas can be presented in the form of sketches, hand drawn and digitally
produced mind maps, mood boards and any other relevant images you have gathered
or found
*All ideas generation must be uploaded to your IG1 assignment blog using the
following title: Music Video Ideas Generation
Unit 29: P3/M3/D3
Task 3
Produce a report & a budget that outlines the specific requirements for a music video
production with supporting research & staff and equipment costs:
 Describe what job roles will need staffing (director, camera person, sound
recording, lighting) and be able to define the job responsibilities of that role.
 Equipment needed and daily costs (researched with links and equipment hire
company quotes)
Produce a budget expenditure spread sheet in Excel that outlines expenditure to a
budget of £4000 and what this will be spent on.
*Your budget and any company quotes & links must be evidenced on your IG2 blog
using the following title: Music Video Production Job Role and Kit Budget
Unit 1: P1/M1/D1
Task 4
Produce content specific pre-production planning for your chosen music video idea.
This should include a broad selection of the following:
 Draft and final scripts
 Storyboards
 Location reconnaissance reports
 Production schedules
Unit 1: P2/M2/D2
Unit 29: P3/M3/D3

3. 3
 Production call sheets
 Risk assessments
*Your pre-production & planning evidence must be uploaded your IG2 blog using the
following title: Music Video Pre Production
Task 5
Using pre-production documentation you must work as a team to shoot your music video
rushes and record any relevant sound e.g. ambient location sound. It is expected that
you will need to shoot and/or re-shoot additional footage during this process.
You must document the production phase of your music video shoot using print screened
music video shots and photographs taken during the production shoot(s).
Once the production phase of your music video shoot is complete, you must upload your
video print screens and photographs and include annotations that give the photographs
context for the viewer (your tutor). This should include information relating to your job
role within the production and difficulties faced.
Where possible, describe how you successfully dealt with unexpected production issues.
*Your production evidence must be uploaded your IG2 blog using the following title:
Music Video Production Photo Diary
Unit 1: P3/M3/D3
Unit 29: P4/M4/D4
Task 6
A. Produce a rough edit of your music video using the rushes you have uploaded
into Adobe Premiere as a group.
B. When finished, you must explain what improvements you will make for your
final edit. This can be word processed or voice recorded.
C. Produce a final edit of your music video.
*Your post production evidence must be uploaded your IG2 blog using the following
title: Music Video Post Production
Unit 29: P4/M4/D4
Task 7
Produce word processed evaluation that critiques your individually produced final
edit.
This commentary must discuss strengths and weaknesses of your final edit and describe
the editing techniques you have used and why you have used those techniques. This
evaluation should be supported with print screened images that relate to what you are
describing and discussing in your evaluation.
Your evaluation must be uploaded to your IG2 assignment blog.
Unit 29: P4/M4/D4
This brief has been verified as being fit for purpose
Assessor Iain Goodyear
Signature Date: 5/01/2014
Internal verifier
Signature Date:

4. 4
Unit 1 Pre-Production Techniques for the Creative Media Industries (Level 3)
P1: outline requirements and sources
of requirements for a specific media
production [IE]
M1: explain in some detail
and competently present
requirements and sourcesof
requirements for a specific media
production
D1: comprehensively explain and
present to a quality that reflects
near-professionalstandardsfully
detailed requirements and sourcesof
requirements for a specific media
production
P2: generate outline preproduction
documentation for a specific media
production with some assistance
M2: generate competent, carefully
presented and detailed pre-
production documentation for a
specific media production with only
occasionalassistance
D2: generate thorough and
comprehensively detailed pre-
production documentation for a
specific media production, working
independently to professional
expectations
P3: apply pre-production
planning to a specific media
production working with some
assistance. [TW, SM]
M3: apply pre-production planning to
a specific media production
competently with only occasional
assistance.
D3: apply pre-production planning to
a specific media production to a
quality that reflects near-professional
standards, working independently to
professionalexpectations.
Unit 29 Music Video Production (Level 3)
P1: describe the purposes of music
videos with some appropriate use of
subject terminology
[IE]
M1: explain the purposes of music
videos with reference to detailed
illustrative examples and with
generally correctuse of subject
terminology
D1: comprehensively explain the
purposes of music videos with
elucidated examples and consistently
using subject terminology correctly
P2: describe the styles, conventions
and techniques of music videos with
some appropriate use of subject
Terminology
[CT]
M2: explain the styles, conventions
and techniques of music videos with
reference to detailed illustrative
examples and with generally correct
use of subject terminology
D2: comprehensively explain the
styles, conventionsand techniquesof
music videos with elucidated
examples and consistently using
subject terminology correctly
P3: originate and plan a music video
production for a specific music track
working within appropriate
conventionswith some assistance
[CT]
M3: originate and plan a music video
production for a specific music track
effectively showing some imagination
and with only occasionalassistance
D3: originate and plan a music video
production for a specific music track
to a technicalquality that reflects
near-professionalstandards, showing
creativityand flair and working
independently to professional
expectations
P4: work to complete production of a
music video working within
appropriate conventionsand with
some assistance
M4: work competently to complete
production of a music video showing
some imagination and with only
occasionalassistance
D4: work to a technicalquality that
reflects near-professionalstandardsto
complete production of a music video,
showing creativityand flair and
working independently to professional
expectations