This assignment brief outlines the requirements for students to plan and produce a music video. Students must work in a production team to choose a script idea and conduct pre-production planning which includes drafting scripts, storyboards, scheduling and risk assessments. They will be assessed on their ability to generate pre-production documentation, apply planning skills and produce a single-camera music video, demonstrating skills in independent and collaborative work.

1. Assignment brief
Qualification
Level 3 Extended Diploma in Creative Media Production
Unit number and title
Unit 1: Pre-Production Techniques for the Creative Media Industries – Partial
Unit 22: Single Camera Techniques – Partial
Unit 29: Music Video Production- Partial
Start date
Monday 18/11/2013
Deadline
Monday 13/01/2014
Assessor name
Iain Goodyear
Assignment title
IG2 – MUSIC VIDEO PLANNING
The purpose of this assignment is to:
Enhance your organisational skills by planning the production of your music video.
Scenario
All media productions need planning. This process is referred to as pre-production. Pre-production is
essential when realising your product and helps media producers to visualise and develop initial ideas. Preproduction is much more than simply writing a script and storyboarding and requires both a methodical
and creative approach to planning tasks. Communication is essential when planning a production and you
will need to ensure that your production team meets regularly to provide updates on pre-production tasks
that are completed and outstanding. As part of your pre-production evidence, you must keep a record of
meetings that take place and any decisions made and agreed on by your production team.
You have already produced individual proposals, treatments and draft scripts. As a production team, you
must decide which proposal and script draft you will further develop and plan. Further development of
your chosen script will be decided through regular production team meetings.
For this assignment you must research and assign production roles and produce pre-production
documentation. You will be required to develop your chosen script, producing further draft scripts and a
final draft which will be pre-visualised through pre-production planning. Your group must also produce
detailed storyboards and production planning documentation in preparation for the production phase of
your music video.
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2. Tasks
Grading Criteria Mapping
Task 1
UNIT 1 P2/M2/D2
UNIT 22 P2/M2/D2
UNIT 29 P3/M3/D3
Produce content specific pre-production planning for your chosen music video idea.
This should include a broad selection of the following:
Draft and final scripts
Storyboards (hand drawn AND photographic)
Location reconnaissance reports
Production schedules
Production call sheets
Risk assessments
Evidence of regular production team meetings (these can be uploaded onto your IG2 blog in
either a word-processed or audio format)
*Your pre-production & planning evidence must be uploaded your IG2 blog
Sources of information
This brief has been verified as being fit for purpose
Iain Goodyear
Date
Date
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3. Unit 1 Pre-Production Techniques for the Creative Media Industries (Level 3)
P1: outline requirements and sources
of requirements for a specific media
production [IE]
M1: explain in some detail
and competently present
requirements and sources of
requirements for a specific media
production
D1: comprehensively explain and
present to a quality that reflects
near-professional standards fully
detailed requirements and sources of
requirements for a specific media
production
P2: generate outline preproduction
documentation for a specific media
production with some assistance
M2: generate competent,carefully
presented anddetailed preproductiondocumentation for a
specificmedia production with only
occasional assistance
D2: generate thoroughand
comprehensively detailed preproductiondocumentation for a
specificmedia production, working
independently to
professionalexpectations
P3: apply pre-production
planning to a specific media
production working with some
assistance. [TW, SM]
M3: apply pre-production planning to
a specific media production
competently with only occasional
assistance.
D3: apply pre-production planning to
a specific media production to a
quality that reflects near-professional
standards, working independently to
professional expectations.
Unit 22 Single Camera Techniques (Level 3)
P1: describe the features of single
camera production with some
appropriate use of subject
terminology
M1: explain the features of
single camera production with
reference to detailed illustrative
examples and with generally correct
use of subject terminology
D1: comprehensively explain the
features of single camera production
with reference to elucidated
examples and consistently using
subject terminology correctly
P2: generate outline plans for a
single camera production working
within appropriate conventions and
with some assistance [CT]
M2: generate detailed ideas for a
single camera production showing
some imagination and with only
occasional assistance
D2: generate thoroughly thought
through ideas for a single camera
production showing creativity and
flair and working independently to
professional expectations
P3: produce a single camera
production working within
appropriate conventions and with
some assistance [SM]
M3: produce a single camera
production to a good technical
standard showing some imagination
and with only occasional assistance
D3: produce a single camera
production to a technical quality that
reflects near professional standards
showing creativity and flair
and working independently
to professional expectations
M1: explain the purposes of music
videos with reference to detailed
illustrative examples and with
generally correct use of subject
terminology
M2: explain the styles, conventions
and techniques of music videos with
reference to detailed illustrative
examples and with generally correct
use of subject terminology
D1: comprehensively explain the
purposes of music videos with
elucidated examples and consistently
using subject terminology correctly
P3: originate and plan a music video
production for a specific music track
working within appropriate
conventions with some assistance
[CT]
M3: originate and plan a music video
production for a specific music track
effectively showing some imagination
and with only occasional assistance
P4: work to complete production of a
music video working within
appropriate conventions and with
some assistance
M4: work competently to complete
production of a music video showing
some imagination and with only
occasional assistance
D3: originate and plan a music video
production for aspecific music track
to a technical quality that reflects
near-professional standards, showing
creativity and flair and working
independently to professional
expectations
D4: work to a technical quality that
reflects near-professional standards to
complete production of a music video,
showing creativity and flair and
working independently to professional
expectations
Unit 29 Music Video Production (Level 3)
P1: describe the purposes of music
videos with some appropriate use of
subject terminology
[IE]
P2: describe the styles, conventions
and techniques of music videos with
some appropriate use of subject
Terminology
[CT]
D2: comprehensively explain the
styles, conventions and techniques of
music videos with elucidated
examples and consistently using
subject terminology correctly
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the
pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills.
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