This document outlines an assignment for a student to create a sports blog for Sky Sports' website. The objectives are to originate and develop an idea for the blog, manage the production process, research techniques, and apply pre-production planning. The student will create a blog reviewing sports games and news. It will require knowledge of UK and US sports like football and basketball. The final deliverable will be a fully designed blog with regular posts to entertain and inform sports fans. Task deadlines are set for May 24th.

1. John Longworth
Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production – Games
Design
Unit number and title
L3 Unit 4 Creative Media Production Management Project
L3 Unit 3 Research Techniques for the Creative Media Industries
L3 Unit 1 Pre-production Techniques for the Creative Media Industries
Start date 18th
February 2013
Deadline 24th
May 2013
Assessor name
Team
Project Manager:
Assignment title Final Major Project – John Longworth
The purpose of this assignment is for you to:
Unit 4 Creative Media Production Management Project
1 Be able to originate, develop and research an idea for a media product
2 Be able to pitch a proposal for a media product
3 Be able to manage a production process to create a media product
Unit 3 Research Techniques for the Creative Media Industries
1 Understand the nature and purposes of research in the creative media industries
2 Be able to apply a range of research methods and techniques
3 Be able to present results of research
Unit 1 Pre-production Techniques for the Creative Media Industries
1 Understand requirements for a specific media production
2 Be able to prepare pre-production documentation for a specific media production
3 Be able to apply pre-production planning for a specific media production
Scenario
Project Objectives
What are the reasons for the project proposal? What does this project involve? Who is the client? Who are the target audience? Why
would your target audience be interested with your final finished product?
The Sky Sports website has commissioned me to create a new blog that will review sport games and news that they can post on their website under
their popular ‘blogs and opinion’ section. This will involve me create a blog and posting on there, either reviewing sporting events/games or news
headlines. The target audience will be sport enthusiasts that visit there site often. The target audience would be interested in the final product due
to the fact that the blog will give a fresh view on what’s going on in the world of sport and with a personal opinion they have yet to hear.
Scope
What do you need to do achieve the project? Are there any time constraints? Any there any limitations?
What I need to do to achieve the project is to organise everything professionally and keep on track to completing the project before the deadline.
Also I will need to keep on top of all the blog posts and make sure they are all posted on the dates I set to publish them. A limitation is that I will be
covering both UK and American sports, therefore some of the American sports will be shown, and I will only be able to watch them, late at night
due to the time difference between UK and America.
Content to consider
In order to undertake the project, what content do you need to cover? Are there any special skills / knowledge
To undertake the project I will cover sports from both the UK and US (which will primarily be Football (UK version of the sport) and NBA basketball).
This will require me to have extensive knowledge about each sport. Alongside this I will need captivating writing skills, obviously to keep the
readers happy and reading what I am writing.
Major Deliverables
What will this project entail to? What will be your final end project?
My final project will be a fully designed blog that will contain posts, either daily or as too close to as possible, which are interesting and educational
as well as entertaining for all sports enthusiasts to read.
Task Schedule
List your goals and deadline dates.