Online access panel of respondents by iVOX Ukraine - panel profile, features and benefits.

1. iVOX Ukraine
updated: December 2014
iVOX Ukraine: Online Panel Profile
and Sampling Approach

2. RFQ us: sales@ivox.com.ua
Ukraine: the East European emerging market
 Population size: 42.9 M people (#31 in the world)
 Territory square size: 603.6 K sq.km (#44)
 GDP per annum (2013): 182.2 MM USD
 Local currency: Ukrainian Hrivna (UAH). 1 USD = 15.77 UAH (by Dec.2014)
 Internet penetration level - estimate end of 2014: 57% (general population
15+ y.o.)
UA
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3.  There are still certain barriers for:
 Political studies
 Certain part of (complicate) pharmaceuticals
 The low-end (the cheapest) tiers of consumer
goods
 Public services
Consumers of majority of the markets/ categories are
covered with regular internet usage
 Perfectly studied via internet in Ukraine:
 FMCG categories, especially mid-tier and
premium
 E-commerce!
 All consumer services
 Home appl. and electronics!
 OTC pharma

4. RFQ us: sales@ivox.com.ua
iVOX online consumer panel,
one of the quality leaders in Ukraine
 The pioneer of the Ukrainian market, since 2008.
 The panel members have been recruited gradually during 5 years, for market research
purpose only.
 No artificial acquisition (purchase of database or similar); all panelists were engaged
consciously.
 Double opt-in registration.
 Fine profiled panel => good quality of targeting respondents.
 Well balanced by sources of recruitment: 40+ online sources + 8% offline recruitment.
 Very moderate deterioration of the panel. We conduct on average about 3.4 effective
interviews per year / one panelist.
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5. RFQ us: sales@ivox.com.ua
Panel size: 70K panelists
reached in December 2014
11,7
22,1
37,5
47,4
54,5
62,8
70,1
2008 2009 2010 2011 2012 2013 2014
Net Panel Size, K people
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6. RFQ us: sales@ivox.com.ua
Variables available for pre-targeting
Registration data
(all 100% of the panel available)
Additional profiling
(40%-50% of the panel available)
•Gender
•Age
•Geographies (region, zip code)
•Urbanization (city size)
•Education
•Type of occupation
•Industry
•Business function (Profession)
•Company size
•Personal income
•Family income
•Family status
•Number, gender and age of children
•Responsibility for the main purchase types
•Type of internet connection
•Internet consumption intensity
•City name
•Current disposable income
•TV viewing intensity
•Frequency of consumption of the most popular foods
•Frequency of consumption of the most popular
beverages
•Frequency of consumption of the most popular
alcohols
•Smoking frequency
•Car possession and usage
•Home appliances possession
•Home multi-media possession
•Personal e-gadgets possession
•Telecom service usage (including provider name)
•Financial service consumption
•Consumption of other products and services
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7. RFQ us: sales@ivox.com.ua
7,3%
9,7%
13,4%
19,3%
13,8%
8,2%
6,6%
3,2%
18,4%
Respondents by NetFamily Income / Month
Up to 999 UAH
1.000-1.999UAH
2.000-2.999UAH
3.000-4.999UAH
5.000-7.499UAH
7.500-9.999UAH
10.000-19.999UAH
20.000 +… UAH
No Answer
The panel profile: demographics
54%
46%
Respondents by Gender
male
female
21%
7%
4%
3%
16%
38%
6%
5%
Respondents by Family Status
Staying with my parents (or other
relatives)
Solitary, no children
Solitary, with child(ren)
Livingwith friends (community
house)
Married/cohabitating, no children
Married/cohabitating, with
child(ren) in the house
Married/cohabitating, all children
have left the house
40% 43%
14%
3%
Respondents by Age
16-29
30-44
45-59
60 +
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8. RFQ us: sales@ivox.com.ua
The panel profile: geography
26%
10%
15%9%
13%
27%
Respondents by UA Region
Kyiv
North
West
Center
South
East
54%
24%
9%
13%
Respondents by Size of Residence
Residence with more than
500 thousand inhabitants
Residence with 101-500
thousandinhabitants
Residence with 50-100
thousandinhabitants
Residence with less than 50
thousandinhabitants
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9. RFQ us: sales@ivox.com.ua
The panel profile: occupations
3% 4%
3%
4%
9%
3%
7%
3%
3%
2%
4%
4%6%
1%
11%
3%
18%
12%
ByFunction (Speciality) Administration / secretary / front desk Generalmanagement/direction
Communication Engineering
Finance Human resources
IT Legal
Art Logistics
Marketing Medical or paramedical
Education & training Research
Production Technical
Sales Other
42%
5%
6%
10%
8%
8%
1%
1% 9%
3% 1%
6%
By Occupation Type Employedas a full time employee
Householder
Iam not working, unemployed
Periodically work on contracts of employment,part-time employee
Private entrepreneur,businessman(including farmers)
Self-employedworker(small private entrepreneur)
The soldier in army, rank and sergeantstaff in the police
Studyat the day form at technical school, college
Studyat university
Pensioner
Disabled
Other,please indicate
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10. RFQ us: sales@ivox.com.ua
The unique approach to motivation of respondents
by iVOX
 Healthy mix of motivations of the respondents (to participate in
surveys):
˖ curiosity +
˖ loyalty to the panel “community” +
˖ desire to feel influential +
˖ interesting feedback to respondent (where methodologically possible)
+
˖ entertainment +
˖ material remuneration (prize raffle) +…
 Material (incentive) part is not dominating!
 Incentives: the prize raffle only; never guaranteed payment => to
get rid of “professional respondents”.
 Positive influence on the overall Client’s cost (especially for big
samples).
 This pattern of remuneration attracts middle class (rather than
lower classes) = “marketing population”
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11. RFQ us: sales@ivox.com.ua
Key reasons for choosing iVOX
Ukraine online panel
 Professional market research provider of access panel.
 Big enough and high quality (well balanced) consumer panel.
 Active response by respondents: 20%-50%+ , depending on particular target group
and season of the year – within regular fieldwork timing (4-5 working days).
 Attractive terms upon low-incidence Target Groups.
 High quality of panel participants; very small share of “professional respondents”.
 Local panel recruitment, control and project management staff in Ukraine.
 European management principles and standards; regular participation in pan-
European market research project held by leading agencies.
 Leadership in cost efficiency = in line with current conditions of local UA market.
 Outstanding sense of urgency and customer service.
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12. RFQ us: sales@ivox.com.ua
FMCG Hi-Tech / Finance Market Research Media & Advertising
Some references to our actual clients in Ukraine
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13. RFQ us: sales@ivox.com.ua
iVOX (group of companies) – independent
European research bureau
 Established in Belgium in 2004 as start up project by professors and students
of Leuven University.
 Has developed into big international business (subsidiaries, joint ventures in
more than 20 markets).
 Private company. The founders conduct and control business of the company in
all geographies and projects.
 Active participant of ESOMAR association.
 Partnership with IBOPE Inteligencia – the leading LatAm research agency:
coverage of Latin America and USA markets.
 iVOX is a founder and shareholder of Proximity Panels, the international
network of leading local online access panels in 70+ countries.
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14. RFQ us: sales@ivox.com.ua
iVOX quality “pillars”
1. Big and well managed proprietary panel of
consumers
2. “Expert in surveys”: experience and
excellence in organization of interviews
3. Unique and state-of-art approach to
recruitment and motivation of respondents
4. Innovative capabilities of CAWI
questionnaires and other software applied
5. High speed and technological level of our
projects
6. Respect and care of our respondents: we build
long term relationship and they respond with
fare participation and loyalty.
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Contact details of iVOX Ukraine
iVOX Ukraine LLC
+38 044 587 60 78
+38 098 883 5909
+38 050 822 0529
sales@ivox.com.ua
www.ivox.com.ua
www.ivoxgolos.com.ua
www.ivox.eu
http://twitter.com/ivoxua
http://www.slideshare.net/ivoxua