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- 1. Global Marketing Principles BUS ADM X475.9 Instructor: Eugenia Leonova, PhD, MBA S.1
- 2. Course Objectives: 2 Become aware of global trends and major market forces; Get hands-on experience in the usage of tools available and in data gathering for international market analysis; Get skills in designing international market research, identifying key metrics, players, barriers, and testing strategies to entering; Understand the key components of culture-sensitive approaches to packaging, messaging, and distribution; Get experience in critical analysis of the best practices and cases, in identifying how they can help and be used in the current 'real-world' environment.
- 3. 3 Instructor: Eugenia Leonova, PhD, MBA Currently Global Strategic Marketing Consultant 2018 to present Founder at labcoat.wiki and communication platform for scientists 2017 to present Marketing & Business Development, for IT & BioTech 2014-2017 Marketing Strategist , for non-profit organization 2013 Engineer Researcher, IOC, INEOS Russian Academy of Science 2003 – 2012
- 4. 4 Agenda: We will cover the main course’s objectives, coming quizzes, and final project requirements, We will go through the major market trends, identify global market forces, We will make a general global market situation analysis.
- 5. 5 Global Data. Big Picture: 7.7 billion people 195 countries 4 major races 7 continents 6,500 spoken languages 5 preliminary types of climate 7,917.5 miles in diameter 33% is desert 24% is mountainous 15.77 billion acres of habitable land
- 6. 6 Macro-Environmental Factors: Government policy, Political Stability, Foreign trade policy, Trade restrictions Economic growth, Inflation rate, Disposable income, Unemployment rates. Cultural barriers, Lifestyle attitudes, Health Consciousness, Age Distribution Technology incentives, Level of innovation, Automation, R&D activity, Technological awareness Climate, Weather, Environmental policies, Climate change, Pressures from NGO’s Discrimination laws, Antitrust laws, Employment laws, Consumer protection laws, Copyright and patent laws, Health and safety laws
- 7. 7 Indices and Indicators: GDP (Gross Domestic Product) is a measure of the economic production of a particular territory in financial capital terms over a specific time period. GDP=C+I+G+(X−M) GDP = private consumption + gross investment + government investment + government spending + (exports – imports). Inflation is a quantitative measure of the rate at which the average price level of a basket of selected goods and services in an economy increases over a period of time. Rate of Inflation = (CPIx+1 – CPIx)/CPIx CPIx = Initial Consumer Price Index
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- 10. 10 Indices and Indicators: Consumer Price Index (CPI) is an indicator that measures the average change in prices paid by consumers for a representative basket of goods and services over a set period. CPI = Cost of Market Basket in Base Year /Cost of Market Basket in Given Year ×100 Tariff - a tax or duty to be paid on a particular class of imports or exports. Purchasing Power is the value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Basket of Goods is a collection of commonly purchased goods that represent the average spending habits
- 11. 11 Indices and Indicators: Cost of Living is the amount of money needed to sustain a certain standard of living by affording basic expenses such as housing, food, taxes, and healthcare. Consumer Confidence Index (CCI) is a survey, administered by the conference board, that measures how optimistic or pessimistic consumers are regarding their expected financial situation. Market Demand (Q) Formula: Q = n*q*z n- number of the customers q – number of purchases per specific period of time z – the average price of a particular product More common formula: Q = f(P) Q – the quantity of the product P – the product’s price
- 12. 12 GLOBAL REPORT 2019 by the Nielsen Company
- 14. 14 1. Technologies shape the world
- 15. 15 COMMUNICATE WORK SHOP ADVERTISE DO BUSINESS TAKING CARE EDUCATE SHARE Technologies changed the way, how we
- 16. 16 Immediate Data Exchange Mobile Devices 2001 – Steve Jobs introduces the first iPod 2007 – Introduction of the iPhone 2010 – iPad is introduced The Major Tech Events 21st century: Immediate Transactions and New eCurrency 2003 – MasterCard introduced PayPass 2009 - Bitcoin is launched Social Media and Immediate Messaging 2004 – Facebook formed by Mark Zuckerberg 2004 – Google Redefines the Internet 2004 – Shopify, eCommerce is available for everyone 2005 – DropBox and Box – online file sharing and personal cloud content management service 2013 - KaaIoT, an open source IoT platform;
- 17. 17 How is the world responsive toward tech?
- 18. 18 By 2020 80% of the world population will have a smartphone
- 19. 19 By 2020 80% of the world population will have a smartphone
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- 24. 24 Overwhelming amount of DATA Cybersecurity Data Storage Privacy The Major Issues Rising:
- 25. 25 3. The Global Population is Rising and Aging
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- 28. 28 The seniors are the new rising segment with high potential
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- 32. 32 5. Rising Demand in Energy
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- 37. 37 6. Rising World Uncertainty Index
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- 40. 40 7. Rising Demand in Food and Water
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- 42. 42 8. Rising interest in eco-friendly materials and circular economy
- 43. 43 In 2018, the World Economic Forum, World Resources Institute, Philips, Ellen MacArthur Foundation, United Nations Environment Programme, and over 40 other partners launched the Platform for Accelerating the Circular Economy (PACE
- 44. 44 The Circularity Gap Report 2019 finds that the global economy is only 9% circular - just 9% of the 92.8 billion tonnes of minerals, fossil fuels, metals and biomass that enter the economy are re-used annually. https://www.circularity-gap.world/
- 45. 45 9. Community-sourced agriculture (CSA) is a global trend
- 46. 46 Sustainability 2019, 11(11), 3008; https://doi.org/10.3390/su11113008 Farmers markets in China:
- 47. 47 10. Rising Cost of Living
- 48. 48 According to the most recent data collected by the BLS, current as of June 2019, what would have cost $20 in 1999 would now cost nearly $31. Bureau of Census 1999 2019 The average price of a new home $193,900 $377,200 The average cost of buying a new car $20,686 $37,185 Rising Cost of Living
- 49. 49 How and Where to look up for the information regarding Foreign Markets?
- 50. 50 Events to visit, while in San Francisco:
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Editor's Notes
- Are you working on something exciting currently? What is your career objectives and professional goals? Please, shear with the group on which stage you are and what are you looking for?
- Show how customers are willing to buy more or purchase new products
- Estimation
- China's venture capital industry is also focused on the digital world. The majority of investments are in digital technologies such as big data, artificial intelligence and financial technology companies. In particular, China enters the top three in the world for venture capital investments in virtual reality, autonomous vehicles, robotics and drones, according to the report. The gap between Chinese industries and more advanced economies on digitization is rapidly closing, and China is in fact ranked higher in some sectors on the MGI Industry Digitization Index, such as retail trade, entertainment and recreation, utilities, health care, government and education.
- Average Life Expectancy : from 45 to 75 years old since 1955
- Improvement in v
- World Risk Map methodology Our Intelligence and Analysis Services team have ranked countries from least to most risky using 20 different risk markers grouped under five main categories: Security risks (inc. petty & violent crime, civil conflicts, protests, strikes and terrorism) Political risks (inc. government stability, levels of corruption, political interference and sanctions) Medical risks (inc. presence of diseases, standard of medical facilities, access to water and availability of pharmaceuticals) Environmental risks (inc. proximity to seismic activity, frequency of storms, presence of manmade ordnance such as landmines and climatic hazards) Infrastructural risks (inc. road safety and standards, provision of utilities such as electricity, cyber crime and aviation security & standards)
- 1. Poor people in developing countries often spend 60-80% of their income on food. Americans spend less than 10%. Ayme family, Ecuador. Photo credit: Peter Menzel and Faith D’Aluisio. 2. 75% of the world’s food is generated from only 12 plants and 5 animal species. Kale is probably not one of them. 3. 165 million people suffer from childhood malnutrition. If they joined hands, they could form a complete circle around the earth. 4. Over 25 million tons of pumpkins, squash, and gourds are produced around the world each year. That’s 55,115,570,000 pounds! 5. Americans waste about 141 trillion calories worth of food every day. That adds up to about $165 billion per year — 4 times the amount of food Africa imports each year. 6. More than 9 out of 10 farms in the world are family farms. They provide more than 80% of the world’s food supply. 7. Women make up 43% of the agricultural labor force in developing countries, and account for about two-thirds of the world’s 600 million livestock keepers. The majority of these women are from sub-Saharan Africa.
- In 2018, the World Economic Forum, World Resources Institute, Philips, Ellen MacArthur Foundation, United Nations Environment Programme, and over 40 other partners launched the Platform for Accelerating the Circular Economy (PACE).[22] PACE follows on the legacy of WEF's CEO-led initiative, Project MainStream, which sought to scale up circular economy innovations.[23] PACE's original intent has three focal areas: (1) developing models of blended finance for circular economy projects, especially in developing and emerging economies; (2) creating policy frameworks to address specific barriers to advancing the circular economy; and (3) promoting Public–private partnership for these purposes.[24][25] PACE members include global corporations like IKEA, Coca-Cola, Alphabet Inc., and DSM (company), along with governmental partners and development institutions from Denmark, The Netherlands, Finland, Rwanda, UAE, China, and beyond.[26][27] Initiatives currently managed under PACE include the Capital Equipment Coalition with Philips and numerous other partners[28][29][30] and the Global Battery Alliance with over 30 partners.[31][32] In January 2019, PACE released a report entitled "A New Circular Vision for Electronics: Time for a Global Reboot" (in support of the United Nations E-waste Coalition
- KEY TAKEAWAYS The dollar's buying power is less than what it was 20 years ago, meaning what you earn doesn't stretch as far as it once did. Government statistics show that while household income has been steadily increasing, it has failed to keep up with the pace of inflation. In addition, the cost of buying items like houses and automobiles has increased at a rate that outpaces the rise in inflation. The average cost of buying a new car in 1999 was $20,686; adjusted for inflation, that price today should be $31,874. However, according to Kelly Blue Book, the average cost of buying a new car in April 2019 was $37,185, 14% higher than the price when accounting for inflation. The Bottom Line Taken together, these figures indicate that, while the average person is still making the same amount of money when accounting for inflation, prices for many of the daily necessities have gone up considerably, which means that each dollar earned does, in fact, buy less than it did 20 years ago.